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How to make it easier for people to read your blog posts

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How to make it easier to read your blog

How to make it easier to read your blog

How do you make it easier for people to read your blog posts?

Making people read your blog posts can be one of the biggest challenges you face as a blogger or as a blog writer.

Whether you write for your own blog or for your clients, you want people to read what you write.

It is not blog post ideation.

It is not publishing.

It is not even promoting your blog.

It is making people read your blog posts.

Everybody is in a great hurry.

There is an onslaught of content on the Internet.

7.5 million blog posts are published every day combining all the platforms.

Not just blog posts.

Humongous amount of content is published per minute.

With all this deluge of content, people read your blog posts only when it is absolutely essential for them to read them and if they don’t read them, they won’t be able to achieve something crucial.

Go to Google and search for “blogging tips” and see how many results come up.

How do you choose which link to click?

33% people click the first three links.

Even if a majority of people click the first three links, very few have the patience to read complete blog posts.

I’m not saying you just write points and skip the main content.

There is a way you can make it easier for people to quickly go through your blog posts.

People skim through blog posts, they rarely read

It is said that within the first 30-50 seconds your visitors should be able to make out what the blog post says.

They quickly see the headline.

This skim through the subheadings.

They go through the bullet points.

They read the quotes.

They view the pictures.

And then they quickly leave your blog to visit other, similar blogs.

Even if people don’t read the entire text of your blog post, you can format your blog post in such a manner that people consume the maximum amount of content.

Here is what you can do.

Present your main proposition through the headline

The headline tells people what your blog post offers.

It tells what they’re going to gain when they read your blog post.

It attracts people to your blog post.

It gives them a reason to scroll down and read the remaining text.

If the headline is not inspiring enough, they won’t stay.

Many people leave your blog just after reading the headline because the headline doesn’t captivate them, it doesn’t hook them.

The headline of this blog post is quite straightforward: How to make it easier for people to read your blog posts.

There is no ambiguity.

You exactly know what the blog post is going to tell you.

If you want to learn how to make it easier for people to read your blog posts, you are going to stay and make some effort to read.

Otherwise, you will leave.

End of story.

Write single-sentence paragraphs

Single-sentence paragraphs are less intimidating than big chunks of text.

Just capture one thought in one sentence.

Have one sentence in one paragraph.

Use lots of white space that gives the impression that one is having to read less.

Sentences with lots of white space are also easier to read on mobile phones.

Express important points through subheadings

You may like to read: How to use subheadings to make your writing more effective

You can see that this blog post has multiple subheadings.

The subheadings are in a larger font type compared to the body text.

They immediately stand out.

They convey to you the main point of the smaller text.

By merely going through the subheadings, you can make out all the important points that I’m discussing in this blog post.

You should write the subheadings in such a manner that by merely going through them, your reader can get the complete gist of what all your covering.

Avoid covering too many topics in a single blog post

I have seen many bloggers do that to write longer blog posts.

There is an SEO rumour: the longer your post is, the better are its chances of ranking higher on Google.

Google says it is not true.

Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).

Nonetheless, just to make sure that a blog post is more than 1000 words, or more than 2000 words, bloggers include many redundant topics that don’t belong to that particular blog post.

Even I have done that many times.

But now I’m going against my own advice.

Write smaller blog posts.

Stick to the main topic.

Give enough information.

Don’t needlessly extend your blog posts.

I will give you my own example: I never read complete blog posts on other blogs that run into 2000-3000 words.

I just quickly look at the information I’m searching for and then move on.

Make the most important point in the beginning itself

Just to make sure that your readers don’t miss out on the most important thing you want to convey to them, say it in the beginning itself.

If you feel that you need to create a narrative and then after you have made people read a few hundred words only then you will come to the main point, you are mistaken.

People may not go that far.

Hence, whatever you want to say, say it within the first 100 words

Use bulleted lists

Bulleted lists

  • Are easier to skim through.
  • Need little text.
  • Allow you to make pointed observations.
  • Are easier to remember.

Some bloggers use very long sentences in bulleted lists, which is not advised.

They even use complete paragraphs which, again, is not advised.

Try to keep each bullet points not more than 5-10 words.

Use block quotes to highlight important points

If you scroll up a bit, I have quoted from a Google link using block quotes.

In case you want people to notice a chunk of text while quickly skimming through your blog post, enclose it within block quotes.

It immediately becomes visible and catches attention.

Use images to make important points

Very few people miss images.

Insert the images around your key points so that when people view the images, they also read your important text.

In fact, whenever you are making an important point that you don’t want people to miss, use a relevant image above or below.

People may not read your complete blog post if they really don’t want to, but the tips mentioned above will help you make them read most of your blog post.

What is the difference between blog writing and content writing?

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Difference between blog writing and content writing

Difference between blog writing and content writing

I’m answering this question because people seem to be asking it on Quora what is the difference between blog writing and content writing, otherwise, there is a very thin line between being a blog writer and a content writer.

Every content writer can be a blog writer but can a writer providing blog writing services also provide content writing?

This is a tricky question.

I don’t mean to undermine any form of writing, but in terms of increasing expertise, I would like to arrange different categories of writing as

  • Blog writing
  • Content writing
  • Copywriting

I will tell you why.

Right now, on an average I am working with 15 content writers.

Some of them are very good at blog writing.

Some do good content writing.

None can do copywriting.

Copywriting services are needed for writing the main website content.

It is different from merely writing content or blog posts.

Not a single writer has been able to satisfy my clients when it comes to writing content for websites.

But for this blog post, I’m solely focusing on blog writing and content writing.

Difference between blog writing and content writing

Blog writing can be a habit.

It can be a passion.

You can write a personal blog sharing your opinions on politics, environment, literature, philosophy, and any other topic that catches your fancy and inspires you to write regularly.

Blog writing is less formal and more conversational.

A blog can be written by a person who is not a trained writer and still make a good impact.

Blog writing is not a profession whereas, content writing is.

It doesn’t mean you can provide content writing services and not blog writing services.

I offer blog writing services to many clients.

Just like content writing, blogging can be professional too.

Almost every business that has a website also has a blog.

Businesses hire content writing services for blog writing on regular basis.

Blogging is good for maintaining buzz around your business.

It improves search engine rankings because Google prefers blogs over conventional websites.

This is because blogs have fresh content, and they are updated regularly.

Most of the content on conventional websites is static.

There is really something fresh to offer to Google from websites.

Whereas when it comes to blogs, since they are constantly being updated, there is always something new to offer.

Therefore, most of the businesses and entrepreneurs try to publish a blog regularly to improve their search engine rankings.

Blogs can be written on different topics.

Every subtopic can have its own unique blog post.

This gives people an opportunity to write and publish lots of content.

Sometimes quality of writing is compromised but still, much benefit can be derived as long as the readers find value in the writing.

To quickly wrap up, a content writer can write a blog post but not every blog writer can write content for websites.

Since I have been writing professional content for the past 17 years, I can quickly wear different hats and provide my services as a blog writer, a content writer, and a copywriter.

Compared to blog writing, content writing is formal.

When you are writing content for the main website, you also need to have copywriting skills because your writing is supposed to generate business for the website owners.

6 steps to writing the perfect blog post outline

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6 steps to writing the perfect blog post outline

6 steps to writing the perfect blog post outline

Do you first write an outline when writing a blog post or do you directly start writing the main piece?

Writing a blog post outline seems like an extra work, especially when you are not used to writing them.

Most content writers think that it is unnecessary to write an outline when you have got everything you need to write the blog post.

Do I write an outline before writing a blog post or web page?

Sometimes I do, sometimes I don’t.

It depends on how deep the blog post or the web page goes.

If there are just 400-600 words, then I skip writing the outline when the message is quite straightforward.

If the topic is complicated with lots of information, then I certainly first create an outline and submit it to the client.

Having gone through the outline the client gets a basic idea of what I’m covering and what is the flow of my narrative.

It saves both of us lots of time of editing and revising.

The benefits of writing a blog post outline

Have you ever read blog posts like “Write a blog post in just one hour”?

While such blog posts have some good tips on how to write faster, it is only in the body text that they reveal that you must have an outline to be able to write a blog post in just one hour.

Aside from writing a blog post faster, here are some benefits of writing a blog post outline before working on the complete thing:

Writing an outline saves you time and effort in the long run

In many cases you spend more time revising and editing a blog post than initially writing it.

You may completely misinterpret the instructions sent by the client.

Personally, I have experienced that the problem is not with interpretation.

Often the clients fail to send the right specifications and only when they read the complete blog post they realize that it isn’t what they were looking for.

Most of the clients don’t even pay you extra for all the work you need to do just because they didn’t give you the right information.

An outline can help you in this regard.

Write an outline in such a manner that the client completely understands what is being represented through the blog post.

Even after that if there is a confusion, since the client has already approved the outline, in case you need to rework, you can demand extra money.

Writing an outline helps you organize your thoughts better

You want to give your best when you are writing a blog post whether you are writing it for yourself or your client.

You don’t want to miss important information.

You want to cover all the important points.

You want to research and include the right data.

You may also have in mind what images you want to use.

When you are writing an outline you will have a complete map of how to formulate your blog post and you won’t miss the important point.

You will also know in which direction your information must flow to make the right impact.

In the hubbub of writing the main blog post, you may miss these points.

Steps needed to write the perfect blog post outline

1. Write the main headline and the description

Main headline screenshot

Main headline screenshot

In this step you write the main headline, the HTML title, and the description of your blog post.

The main headline and the HTML title may be the same or different depending on your SEO and engagement needs.

The HTML title is what appears in search results as a hyperlink when your link appears for a search.

The main headline is the biggest font type text that appears at the top of your blog post.

Your main headline most probably appears with an H1 tag.

Again, I’m repeating that they can be same, or they can be different.

After that you write a small description of what your blog post stands for and what you’re going to deliver.

Additionally, you may also want to compile a list of keywords and longtail phrases that you would like to cover in the current blog post.

I’m interested in knowing the keywords not just for the purpose of improving rankings, but also to understand the language that people use when searching.

When using Google, people mostly use queries in their own language.

You may also like to read: How important are keywords when writing content?

These 4 pieces of information will give a solid direction to your entire outline.

2. Write down all possible subheadings

Subheadings screenshot

Subheadings screenshot

One under the other.

You write subheadings most probably with the H2 tag.

These are the subsections.

You can also call them subtopics.

These are the different subtopics that you would like to cover under the main headline.

Here comes the main information.

It is the subtopics or the subheadings that will tell you (and your client) what all you are going to cover in your blog post.

You may like to do some research on other websites and blogs to check what all subtopics they have covered.

The more subheadings you have, the longer will be your blog post.

Don’t cram your blog post needlessly.

But try to include as much useful information as possible.

Remember that your subheadings enable your readers to quickly skim through your content.

You may like to read How to use subheadings to make your writing more effective

Your subheadings help your readers decide whether they want to read their remaining text or not.

Your subheadings should be able to tell almost 50% of the story.

3. Write information under the subheadings

Information under the subheadings screenshot

Information under the subheadings screenshot

Now you can start adding information under the subheadings.

There is no need to write complete sentences.

Just write some introductory sentences on how you would like to describe individual subtopics.

You can even use simple bulleted lists to put in information under individual subheadings.

The more information you put, the more comprehensive will be your outline and the faster you will be able to complete your blog post, with greater accuracy.

4. Prepare images

Although when I’m writing blog posts, I prepare images once I have completed the blog post, sometimes it is better to decide what images you are going to use during the outlining phase itself.

This way when you are writing and publishing the completed blog post, you will be able to work faster because you will already have the images with you.

Unless the client is paying for images, you will be getting them from your client.

This is a good way of getting the client involved in the blog writing process and increase his or her stakes.

5. Gather data when preparing the outline for your blog post

Data helps you build your authority.

In this section of creating outline for your blog post do research and find authoritative information that you can use in your blog.

People prefer numbers rather than estimates.

For example, instead of saying there are millions of blogs managed by WordPress, it is better to say that right now 43.2% of all websites on the Internet use WordPress as back-end (source).

Instead of saying that email is still widely used, you can say that 99% of email users check their email everyday (source).

When doing research, just make sure that you get the information from authoritative websites.

How much research you do depends on how much time you can afford to send on a particular blog post.

For example, if your client is paying per word, it doesn’t make sense to spend two hours on a 600-word blog post when the client is not going to pay you for the extra hours you spend researching.

On the other hand, if you are researching for your own blog, make sure you spend ample amount of time while creating the outline itself.

6. Consider, what, who, where, why, and how of your blog post in the outline

Every blog post must answer the following questions:

  • What is the purpose of writing your blog post?
  • Who is your target reader?
  • Where will your blog post be read the most – devices, regions, and platforms?
  • Why must people read your blog post?
  • How should your readers react after reading your blog post?

Whether you want to write a blog post outline before writing the actual blog post depends on your preference.

It is not written in stone.

It is just that, it helps if you plan and if you already have the information.

Personally, I have seen that writing an outline for a blog post or a web page sometimes works and sometimes it can be a needless distraction.

You need to develop your own system.

You can decide to write an outline before writing the actual blog post or you can straightaway write your blog post – whatever suits you.

5 best blogging platforms I would recommend

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5 best blogging platforms

5 best blogging platforms

Blogging isn’t as easy as it was in 2010, or even in 2015. Primarily because everybody wants to use blogging to draw traffic and improve search engine rankings.

Since it is increasingly becoming difficult to gain visibility for one’s blog, people are constantly predicting the end or demise of blogging.

Still, depending on who is presenting the figure, roughly 6 million blog posts are published each day worldwide. This naturally makes it difficult for most of the blog posts to get visibility.

Hence, blogging isn’t ending – more people are blogging, and hence, it is difficult to succeed at blogging compared to the early days.

Does it mean there is no use publishing a blog? It depends.

Despite stiff competition, people are able to carve out a space for themselves through ingenuity, hard work, originality, and perseverance. You can still find many successful new blogs.

How you gauge the success of your blog also depends on what you want to derive out of it. Advertising revenue is always difficult. Most of the entrepreneurs start a business blog because they want to develop a platform from where they can communicate their thoughts and also draw quality search engine traffic.

I regularly publish my content writing and copywriting blog because it generates constant business for me. It also helps me maintain decent search engine rankings for my main website.

The blogging platform that you choose for your blog depends on what you want to achieve. Are you seeking visibility? Do you want to improve your search engine rankings? Do you have a preference when it comes to interface and features?

Based on these factors I’m listing here 5 blogging platforms that I would recommend you use for your purpose.

How to choose the best blogging platform for yourself?

Since there are many blogging platforms available you need to know precisely what you are looking for before you pick the right blogging platform for your need. Just because many people you know might be using a particular blogging platform it doesn’t mean it is the right fit for your requirement.

Here are a few things to consider

Content creation and management

You will most likely be writing and publishing blog posts. You may use a few images. You may also sometimes like to embed videos.

The success of every blogging venture depends on your ability to create and publish content on an ongoing basis and hence, you will be interacting with the content editor almost daily.

The content editor of the blogging platform must allow you drag-and-drop features if you are comfortable with them. You should also be able to enter plain vanilla text with all standard HTML markup. You should be easily able to embed images and videos.

The content editor must be light, visually appealing, and offer you only the features you need.

Search engine optimization features

A big part of your blogging effort involves improving your search engine rankings. Your blogging platform must have all the standard features to allow you to optimize your blog posts for easier and faster crawling, indexing, and ranking.

Aside from the standard features such as ability to enter custom titles, descriptions and tags, your blogging platform must allow you to use standard SEO extensions that will enable you to analyze your text in real-time and make changes for better SEO.

Layouts, themes, and designs

Every major blogging platform allows you to use themes and layouts, but individual platform has its own capabilities. Do you already have a website and your blog must look like your website? Then you should be able to tweak the blog theme as per your website layout.

Some blogging platforms allow you to write themes at the code level, some allow you drag-and-drop features to easily create the layout, and some offer you a mix. You can choose your blogging platform accordingly.

Plugins and extensions

Since no blogging platform comes with every possible feature you may need, you can increase the capabilities of your chosen blogging platform through plugins and extensions.

As mentioned above, there are some SEO plugins and extensions that can analyze your text in real-time to let you know whether you are appropriately optimizing, under-optimizing, or over-optimizing for your keywords.

Similarly, you can find plugins and extensions for contact forms that also handle spam comments. There are some plugins that allow you to run complete shopping cart and e-commerce features from within your blogging platform.

You can make a list of extensions, integration needs, and other features that you may need in your blogging platform before deciding the best blogging platform for your blogging needs.

5 blogging platforms I would recommend

WordPress.org

WordPress blogging platform

WordPress blogging platform

This is one of the oldest blogging platforms. Ever since it was launched in 2003 it has become one of the most widely used content management systems. As of 2022 almost 43% of all the websites on the Internet are managed on WordPress. It holds 65% market share for content management systems worldwide.

Most of the web hosts these days offer WordPress.org as a pre-installed hosting package so you don’t need to physically install it on your server. Even if you go for conventional hosting packages, WordPress.org can be installed in a single click.

Once the WordPress blogging platform is installed it is ready to work out of the box. You can straightaway start publishing blog posts although you would want to customize it in certain ways. It comes with standard themes and layouts that can help you publish blog posts immediately.

Why do I recommend WordPress.org as a blogging platform of my preference?

The best part is that all your content remains with you. The blog posts that you publish, the images that you use, they all belong to you.

All the blog posts are stored in a MySQL database. You can always take backup.

In case you want to move to another web host, you are not stuck. All you need to do is take the backup of your MySQL database and then restore the backup on the new web host.

It is also a very lean CMS. Unless you install lots of plugins and extensions it has a very straightforward source code. This is very important for your search engine rankings. The less source code you have, the easier it is for search engine crawlers to access your main content.

Aside from the fact that you can fully customize it as per your needs – make it look exactly the way your existing website looks – it is harder for your content to be found by your target audience. You are publishing everything under your domain. Unless your content begins to be crawled or unless you have a good social media presence, nobody knows about what you are publishing. You have to start everything from scratch.

Also, in some cases, you may require knowledge of PHP, JavaScript and HTML to tweak your layout just the way you want. For that, WordPress developers are easily available.

LinkedIn

LinkedIn blogging platform

LinkedIn blogging platform

LinkedIn is a social networking platform for professionals, but it is also fast emerging as a viable blogging platform. The content that you publish through the blogging platform of LinkedIn is also called article publishing.

Why use LinkedIn as a preferred blogging platform?

It already has a ready-made audience. It enjoys better search engine presence compared to a new blog that you kickstart under your domain name. It is automatically search engine optimized. You can get visibility faster because good content is promoted among the Lincoln audience.

Since it is a third-party hosted blogging platform in terms of customization and extensibility, you can’t do much. The only benefit is that, provided your blog posts are good and informative, you get traction faster.

Also, LinkedIn prefers blog posts published within its platform when it promotes content compared to links existing somewhere else.

Medium

Medium blogging platform

Medium blogging platform

Medium is a full-fledged third-party blogging platform. The entire content exists on Medium. Then why am I recommending it?

Medium is a very large blogging community. It has its own audience, its own readership. It gives you live stats on how many people look at your stories and how many read them till the end. It has a unique algorithm to present appropriate content to particular readers.

In the beginning I have written that many people discount blogging as a trend that is waning, but Medium created a space for itself when bigger blogging platforms such as WordPress.com, Tumblr and Blogger.com already had thriving ecosystems. It shows that if you offer something unique, if you can stand out, you can still carve out a niche for yourself.

The Wix blogging platform

Wix

Wix

Wix is for designing and hosting websites but since most websites also prefer to have a blog, it has its own blogging platform. It has a free version but then on every blog post the Wix branding appears.

The primary strength of Wix is its WYSIWYG editor for creating layouts. You can literally drag-and-drop various components of the design that you want to create. It also has a drag-and-drop editor.

The free version allows you to create your blog as the wix.com subdomain but if you upgrade to a premium version you can host your blog under your own domain. There is nothing to install. You just need to connect your domain with the Wix web hosting server and all the features immediately become available to you.

It has blogging templates for every business need. Its biggest draw is minimalistic layouts and ease of use.

The only problem is that once a template is created, you cannot change it.

Squarespace

Squarespace blogging platform

Squarespace blogging platform

Just like the Wix blogging platform, Squarespace is a web hosting and web design platform that can also be used to host a blog.

Squarespace is known for its sleek designs with a touch of minimalism. It is preferred by artists and designers as it focuses more on presenting portfolios without obstructions. It has beautiful templates that you can easily tweak. It is said that individual templates are handcrafted by an in-house Squarespace team of designers.

The entire interface at Squarespace works on the philosophy of drag-and-drop and no-code. You don’t have to meddle with a back-end editor to get the layout that you desire. When you are building a page, it looks exactly as it is being designed.

Unlike WordPress.org it does not have thousands of plugins and extensions, but you can have a shopping cart integrated within your Squarespace blogging platform setup. You can also integrate email marketing. There is a members-only area for paid subscriptions. You can also host podcasts.

Conclusion

As someone who prefers better control over design, layout, and content, my most preferred blogging platform remains WordPress.org. Yes, I am biased because, although I’m not a professional WordPress designer, I have a fair idea of how to handle the basic theme-altering functions to get the desired layout for my websites and blogs.

After that it is Medium. Very robust. Easy to publish. Real-time stats. Greater chance of your content being found by the right audience.

Why is it difficult to publish a blog regularly?

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Why is it difficult to write a blog post regularly

Why is it difficult to write a blog post regularly

You want to, you need to, publish a blog regularly for multiple reasons.

When you publish a blog regularly, you regularly engage your visitors. You improve your search engine rankings. You get to demonstrate and share your knowledge. Your readers have a reason to come back to your website repeatedly. You have fresh content to share on social media websites and other platforms.

Most of the clients who approach me to write for them regular blog posts are looking to increase their organic traffic. This is the best form of traffic. Once your blog post begins to appear in search results, you don’t pay for every click. It is high quality traffic. It is free after you have recovered the cost of publishing the blog post.

How often should you publish a blog post?

Depends on what you’re trying to achieve. Websites like Hubspot recommend that businesses that publish 2-3 blog posts every week get 13X more traffic than businesses that publish 1-2 blog posts every 15 days. Ideally, you should aim for at least one or two blog posts every week. Again, it depends on what results you seek.

Let’s say you want to improve your search engine rankings in the coming two months. Then, I would recommend you publish a decently long blog post – 1000-1500 words – every day.

I have personally experienced good success by publishing even 400-500 words every day for a couple of months. Rankings improved. Targeted traffic improved. New content got crawled faster.

Why do businesses find it difficult to publish blog posts regularly?

Many reasons. You run out of ideas and topics. You feel demotivated by the lack of success that is hard to come due to competition and millions of web pages and blog posts being added to search engines and social media platforms every day. Writing every day can be a Herculean undertaking.

Some of the biggest challenges faced by individuals and businesses wanting to publish blog posts every day include

  • Lack of interesting topics.
  • Not knowing where to start and where to end.
  • Not enough time due to the core professional obligations (you may be a lawyer, a designer, a programmer or an architect and writing is not your main occupation).
  • Not having a content calendar or a clearly-defined plan.
  • Inability to come up with original content.
  • A sense of boredom – initially you may be full of excitement but as blogging becomes a usual business chore, it tends to become a boring activity.
  • Not knowing what to prioritize – writing what you love or writing what your core audience finds useful.
  • Not getting enough traffic – organic traffic doesn’t come in a few days. It may take a couple of months before the traffic begins to trickle.
  • Finding the perfect niche – if you don’t know your niche you are simply beating around the bush and wasting your time and precious resources, and this further leads to inertia.
  • The absence of the writer’s discipline – writing is a discipline and only professional writers seem to have it.
  • Not working with a professional writer – since writing is better done by a professional writer it is better to assign the task of writing a regular blog post to a professional blog writer.

How to make it easier and more profitable to publish a blog regularly?

You have two choices: become a prolific writer yourself or assign the task to someone who himself or herself is a prolific writer, preferably, a professional writer or content writer.

Why is it so?

A professional content writer is a dedicated writer who is everyday writing blog posts for different businesses. For a professional content writer or blog writer, writing is not a chore, it is a professional undertaking, it is a livelihood. Hence, the interest that a professional content writer shows in your blog writing, it may be difficult for you to show.

For your blog to be successful it needs to be relevant, regular and effective. Day after day it must deliver value. Your visitors must have a strong reason to come back to your website and check out your blog.

If your blog is not delivering value, it will fail to draw targeted traffic.

The problem with organic search engine rankings is that everything is interconnected. It is like an old motorbike – you need to keep kicking until the engine cranks up and your bike starts.

Somehow you need to make people come to your blog and enable them to stay there. If you don’t have quality content, people won’t stay and Google has a way of finding that out.

Here is an example:

You find one of my links on Google and come to my website. You don’t stay even for a few seconds. You go back to Google and start checking out other links. What does it tell Google?

It tells the Google algorithm that you didn’t find useful information on my website and consequently, the current rankings that the link enjoys should be degraded for the keyword that you used.

On the other hand, if you stay on my website for 3-4 minutes and you read a major portion of my web page or blog post, it tells Google that my link contains useful information and as a result, my rankings for that keyword for that link further improve.

These attributes for a successful blog can be delivered by a professional content writer or a professional blog writer. A professional content writer delivers

  • High quality blog posts regularly.
  • Quality research.
  • Engaging writing.
  • Publishing of your blog posts as per your calendar.
  • Targeted topics.
  • Search engine optimized content.