Category Archives: Content Strategy

Netflix may show ads but not on kids content and new original movies

Advertisements are coming on Netflix

Advertisements are coming on Netflix

Do you wish there was a cheaper, YouTube -like version of Netflix.

Netflix is one of the biggest OTT platforms with a revenue of $ 30 billion (source).

But Netflix has been losing subscribers.

According to this Techcrunch update Netflix lost 970000 subscribers in a period of just three months.

5% of the subscribers are long-term, which means, they had been using the service for more than three years.

A big reason might be that much cheaper services are available from other platforms.

In India, Prime Video from Amazon costs just around $12 per year.

Additionally, it comes with Amazon’s prime subscription for free.

In comparison, my Netflix subscription costs me almost $ 105 per year.

Another reason is that good shows are going away from Netflix.

Many production houses like HBO and Disney have launched their own OTT platforms and are no longer licensing their content to Netflix.

The ad supported version of Netflix will be called AVOD Netflix.

AVOD stands for ad-based video-on-demand.

Netflix explores the advertising option

To rev up its sagging revenues, Netflix is going to introduce advertisements between its programs, maybe by the end of 2022. Or early 2023.

The platform has chosen Microsoft to be its advertising partner.

Platforms like Hulu, Disney and HBO are already showing advertisements in some countries.

Netflix plans to introduce an ad-supported subscription tier that will be priced low.

This goes counter to the years of claim that commercials would never be seen on Netflix.

The recent drop in companies share prices has wiped off $70 billion of its market capitalization.

On what shows will Netflix show advertisements?

In a recent announcement Netflix has declared that it will not be showing advertisements on kids content as well as new and original movies.

Otherwise, it will be showing advertisements on all other programs.

Netflix can’t just start showing advertisements at a whim.

It will need to renegotiate with third-party content creators like Sony and other production houses because they may have agreed for their shows to be broadcast without advertisements.

Advertisements may bring additional revenue to Netflix but other studios that provide content to Netflix may ask for their share of 15% or 30%, according to a Wall Street Journal report.

In India Netflix has 5.4 million subscribers.

The total market in India is around 350 million subscribers.

According to Business Today there are around 40 million paid OTT subscribers.

63% OTT viewers in India watch content supported by advertisements, such as YouTube.

Even if Netflix sees India as its primary markets for AVOD broadcasting, it lacks the sort of regional or Hindi content that other OTT platforms like Disney-Hotstar and Prime Video have in abundance.

There is a niche market for English content – at my home our primary consumption is Netflix

Although we have subscriptions of Prime Video and Hotstar.

The Netflix market is quite small and may even be shrinking as new players enter the market.

For example, my wife and I are eagerly waiting for some good Hallmark content to become available in India.

Right now Hallmark movies are available through an app called OTTPlay, but I was not impressed with the choice.


The Power of AI & CMS: Optimize Your Business Content OPS

Use the power of AI for CMS

Use the power of AI for CMS

We know content is vital to business growth.

But what’s the secret to advancing your content operations significantly by utilizing AI and content intelligence?

Regardless of their industry, all businesses today need websites.

A website serves as a digital representation of your company’s activities, but it also defines your business strategy, chooses your target market, and illustrates your brand identity.

On the other hand, an intricately built website has flashy moving visuals.

It is overflowing with material that could not effectively express your core business or function as a lead generation engine.

Investing in content management systems and knowledgeable UI/UX designers is not always the best way to succeed.

It has been established that AI is crucial to redesigning and creating new web designs to restore it.

These technical developments are generally utilized to transform enterprises into new forms of facilitation that increase their productivity and profitability.

A Statista analysis projects that by 2025, AI will have earned $126 billion in revenue.

Because it allows computers to carry out human activities and learn from the experience far more quickly than people do, AI has reached tremendous heights.

The world is currently experiencing an AI revolution.

Notably, automation has other important benefits, such as lower costs and improved customer service, and AI may be applied to content management systems to process and monitor content.

AI is altering everything, from home heating and lighting to commercial cloud services.

And AI has penetrated the Content CMS sphere too!

AI ought to be your best buddy if you work in marketing.


Because it can aid in creating more compelling & effective content, enhancing your marketing, and boosting sales.

Numerous companies Hire Indian Developers to use this solution.

Now is the moment to start using it if you want to stay one step ahead of your contenders.

AI in Digital Content Creation

You may have heard that RPA can use AI to automate processes.

Despite receiving less attention, AI-powered content is just as crucial because it can power so many different aspects of digital marketing.

It is especially true when other components, like headless content management systems, are included.

These can significantly benefit e-commerce by separating your CMS’s front-end and back-end components and allowing for quicker development, simpler use, and simple connection.

We are all aware of how crucial web marketing is for connecting with consumers.

Studies show that 59.5% of people on the planet are now online. Because so many people use the internet, businesses must connect with and draw in these potential clients.

We can learn more about potential clients with the aid of AI.

It includes their online activities, habits, and pursuits.

The information can subsequently be leveraged to reach better and engage these clients to produce customized content.

But there is so much more that AI could do.

It includes enabling material in novel ways and improving user experiences.

AI can even be used to manage your customer care channels or evaluate copy to ensure it adheres to your brand identity. To maximize business outcomes, you can Hire Indian Developers and incorporate them into your digital marketing tools and strategy.

Leveraging AI in Content Management:

AI can offer some extremely helpful insights when it comes to content management.

An AI can examine a large amount of data in a fraction of the time it would take a human.

Even better, it can assess artistic components.

For instance, AI can swiftly and readily determine whether a piece is striking the right notes for a certain audience or not.

And that’s only the very beginning!

Here, we will go through all the incredible ways that AI with a CMS may improve your company’s content operations:

Content Insights

In cross-platform strategies, content must produce the intended effects, and its style must be consistent. Nevertheless, despite the growing number of marketing channels accessible, this is an almost difficult task.

The difficulty that marketers have is the requirement for constant content creation that is nonetheless engaging, smart, and potent enough to generate leads.

However, there is no magical formula or quick hacks for getting the best outcomes with effective marketing material.

But these problems can be remedied by integrating AI.

Businesses and brands can Hire Indian Developers and automate their workflows while providing content creators with real-time analytics into the successful types of content.

Superior Analytics

Your CMS’s analytics will likely grow more intelligent and customer-focused over time.

Content management systems will comprehend and map out the full customer journey from beginning to end and predict the type of content that drives traffic and engagement once they have been enhanced with collected data on user behavior.

Semantic Search Analysis

Everyone is familiar with SEO and keywords.

They play a significant role in content operations.

When given a list of keywords, most copywriters and content writers become fidgety.

Conversely, conducting countless analyses to determine what individuals are searching for is also not entertaining.

All of this pain can be eliminated by AI.

In milliseconds, an AI can quickly go through the hundreds of searches a business website receives, identify recurring themes, and apply such to optimize content and advise teams on how to effectively slant their web content for maximum impact.

Website Design

AIs can improve the developer experience by eliminating the tedious tasks associated with website creation.

It offers developers a ready-made platform on top of which to create.

It frees engineers from spending time on tedious details and allows their innovative and creative sides to thrive.

Real-time Adjustments

AI has the speed and efficiency to make dynamic changes to your online content in real-time that human developers cannot match.

The most popular, pertinent material could be brought to the front of your website using content intelligence and AI.

When it comes to relevancy and customer engagement, this kind of intelligent, dynamic content intelligence is a true game changer.

And from here, it’s only going to get more remarkable.

Improved User Experience

Industries aggressively pursue a more customer-centric approach in these highly digitalized but competitive times to boost their profitability and gain a competitive edge.

While technological advancements influence customer behavior, artificial intelligence has given the user experience a powerful push and a thriving change.

Boost your Business Content OPS with AI:

Almost every system of life’s existence as we know it is undergoing a profound transformation due to AI.

Content intelligence has already altered content management and will do so very soon.

Without a doubt, the digitalization magic team is comprised of AI and CMS.

By implementing a scalable and flexible CMS designed to interface with content management systems that support AI, your company can also be a part of that promising future.


The headline analyzer tool that I’m using these days

Using a headline analyzer tool

Using a headline analyzer tool

Does a headline analyzer tool really help?

I’m a slacker when it comes to using writing tools.

I have never used text analyzer tools.

The headline analyzer tool that I recently started using was sent to me by one of my clients and she insisted that I use the tool to come up with better headlines.

I’m not used to analyzing headlines because either most of the topics are sent to me by the clients (which ultimately become the headlines), or the clients simply love the headline suggestions that I send them.

This particular client recommended a headline analyzer tool and insisted that I run every headline that I create for her through this tool.

Headline analyzer screenshot

Headline analyzer screenshot

The above screenshot shows the headline analyzer analyzing one of my recent blog posts.

It gives the overall headline score.

Then it gives the sub-scores for readability, SEO, and sentiment.

As recommended by the headline tool, the headline must be easily readable.

It must appeal to a wider audience and hence, words should be chosen accordingly.

It also uses the Flesch-Kincaid reading ease score to tell you how easy it is to read your headline.

The higher the score is, the easier it is.

After the readability score it gives you the SEO score.

I personally believe there is no sure shot way of coming up with the best SEO headline.

I believe in using your main keywords and a catchy language so that it prompts people to click your link when it appears in search results.

The more people click your link, the better become your rankings.

The headline analyzer counts the number of words, the number of characters, and some other random factors to calculate the SEO score.

Then it shows you the sentiment.

It counts the number of positive words and negative words and then counts the sentiment accordingly.

Should you use a headline analyzer tool?

It depends.

I often find analyzer tools constraining.

Once I had an SEO analyzer tool.

Most of the time I was more interested in seeing the “green” signal than focusing on what I wanted to write.

The same happens with a headline analyzer tool.

If you think that a headline analyzer tool is a needless distraction, don’t use it.

Use an analyzer only when you don’t want to rely on your own judgement.

This also goes with grammar analyzers and text analyzers.

Sometimes they are so interfering that it becomes almost impossible to write.

What is thought leadership content and how it helps you grow your business?

Writing thought leadership content

Writing thought leadership content

Thought leadership enables you to demonstrate your expertise in a particular field, profession, or topic.

Many professionals and marketers these days strive to promote thought leadership through strategic content.

They write the content to show their command over their subject area and demonstrate to their audience how passionate and deeply involved they are in the subject matter.

Thought leadership content can include

  • Infographics
  • E-books
  • White papers
  • Blog posts
  • Newspaper and magazine articles
  • Podcasts
  • Webinars
  • Original research-based articles and blog posts
  • Social media updates

The main stress through thought leadership is original thinking, research, independent opinions, and an ability to predict future.

Thought leaders can evaluate industry trends.

They participate in ongoing debates.

They keep a tab on the current events and have something valuable to add to them.

When it pays to publish thought leadership content?

Thought leadership takes time to nurture.

You cannot suddenly start publishing authoritative content without making a name for yourself for being there in the hub of activities.

This Search Engine Journal article suggests that before starting on publishing your thought leadership content, increase your visibility.

Building thought leadership through content takes prolonged reputation management.

You need to manage public relations and social media.

You need to remain active and interact with your followers.

Participate in ongoing conversations.

Begin to be recognized as an expert in your field, or at least someone who always has something valuable to say.

Once people begin to recognize you, you can start publishing smaller pieces of leadership content, gradually moving towards comprehensive work that people will trust and pay attention to.

Why should you publish thought leadership content?

It earns you respect among the peers.

It makes people trust you.

People pay more attention to what you have to say.

They take your words seriously.

When it comes to doing business, people prefer to work with leaders rather than someone they don’t know.

Thought leadership content is good for your SEO.

In most of the cases, thought leadership content is written in long form – that is, you may write anywhere between 3000-5000 words.

Google prefers long form content because it provides comprehensive information at a single spot, to its visitors.

More people link to thought leadership content than average content.

This further improves your search engine rankings.

Thought leadership content improves your domain authority and your overall ranking potential.

It gets shared more on social media, further improving your visibility.

It can be repurposed into smaller content pieces.

How to develop a thought leadership content strategy?

Developing your thought leadership content requires planning and strategy.

You need to clearly identify your area of expertise.

What original research have you done?

How is your solution different from the solutions being provided by other businesses or thought leaders?

Why is your take different?

How have you overtaken challenges and tackled problems within your business?

What have you learned from your mistakes?

How will you publish your thought leadership content?

You may like to read the entire blog post in the above-mentioned link.


What stops your content from improving your search engine rankings?

What stops your content from improving your search engine rankings

What stops your content from improving your search engine rankings

Have you been posting content without much success with search engine rankings?

This can be frustrating.

Especially when you are putting in lots of effort and money into publishing high quality content on a regular basis.

How well your content ranks on search engines depends on multiple factors.

High-quality, relevant and engaging content is fundamental.

Without good content there can be no rankings.

Your search engine rankings depend on

  • How much content you have already published.
  • Your content publishing frequency.
  • Your content publishing consistency.
  • The niche of your content.
  • The topics you have been covering.
  • The relevance of your topics.
  • Your click-through-rate on search engine listings.
  • Your bounce rate.
  • Search engine optimization level of your content.
  • Social proof your website and individual links attract.
  • The quality of incoming links from external websites.
  • Internal linking of the content within your website or blog.
  • How easy or difficult it is for the search engine crawlers to access your content.
  • The age of your domain.

There are 200 odd factors that decide the search engine rankings of your content.

The factors that I have listed above are under your control.

There are many factors that are not under your control and they occur over a period of time, provided you keep publishing and promoting your content.

Nonetheless, how you write your content, how you choose your topics, and how you format your content, can have a significant bearing on your search engine rankings.

Over the years I have observed two types of problems that clients face:

  • Less search engine traffic.
  • Decent traffic but no business.

Less search engine traffic happens when content is not published regularly.

Decent traffic but no business happens when incorrect topics are chosen – topics that are not relevant to the target customers and clients.

Below I am listing a few reasons why your content may not be ranking well on search engines.

You are not choosing the topics your readers want

There is no direct connection between what you are publishing and what your readers are looking for.

This may result in your website attracting good traffic but not generating much business, or not generating traffic at all.

You need to have a clear idea of what people are searching for in relation with your business.

For my Credible Content blog I want to attract search engine traffic for the following topics

  • Content writing
  • Copywriting
  • SEO copywriting
  • SEO content writing
  • Email marketing copywriting
  • Social media marketing content writing

And such.

All my topics involved one of these expressions.

When you are writing content to improve your search engine rankings it is very important that in the topics you use the language and the expressions that are normally used by your target audience.

You are choosing topics that are too competitive

Are you writing on topics 25 other websites already rank on top?

It is normal tendency to want to write on topics that you are easily finding in search results thinking that they are in high demand.

Yes, they are in high demand, but many top-ranking websites have already occupied the top space for those topics.

SEO copywriting tips Google screenshot

SEO copywriting tips Google screenshot

Instead of going for very popular topics, use longtail keywords to come up with topics that are highly useful, but not very competitive.

For example, for me, it would be better to not write on “SEO copywriting tips”, but write on something like “10 SEO copywriting tips for beginners”.

I may attract fewer visitors, but at least, there is a chance I will get higher rankings for a less competitive title and there will be an audience for it.

You are not publishing content with greater frequency

This is important in the beginning when the Google search engine crawler hasn’t yet started crawling your website.

The crawling frequency depends on the frequency of content publishing.

The more often you publish, the greater is the frequency of the Google crawler.

If there is no routine, if you don’t publish content regularly, the crawler does not visit your website or blog regularly and hence your content is not included in the search engine index.

Even when it is included, it may take months before it can appear in search results.

So, what should be your content publishing frequency?

In the beginning, I would suggest, if your budget allows, two blog posts or web pages everyday.

I know, you may think it is too much, but if you want to improve your search engine rankings fast, then this is a good way to go.

Publishing twice and then submitting your URL to Google will get your content indexed faster.

You let Google know that your website is being updated with great frequency and hence, it should be crawled accordingly.

Once your content has begun to show up in search results, you can gradually reduce your frequency from two publications to one in a day.

It is recommended that you update your website at least 16 times every month even if you have good search engine traffic.

You are not using your keywords properly

How you use your keywords is very critical to the success of your search engine optimization campaign.

You need to use your keywords as exact phrase and as different parts.

Your main phrase must appear in the title of your web page or blog post.

For example, if I want to optimize my blog post for “SEO copywriting tips”, then this phrase must appear at least once in the title.

It can be a part of a bigger sentence or a bigger phrase, but it must be there.

Your main keyword must also appear within the first 100 words of your blog post, article, or web page.

There is a reason for that.

When search engine crawlers crawl your content, they may not get enough time to crawl the entire piece of content.

Midway they may leave for other sections of your website, or may even leave your website altogether.

Hence, use your main keyword in the beginning itself – this is because your main keyword represents the fundamental idea of what you are writing.

Without overusing, use different combinations of your main keyword (in my case, it would be “SEO”, “copywriting”, and “tips”) all over your text.

Use the exact phrase in some of the headings and subheadings.

If possible, also use the exact phrase at least once in bulleted points.

Also make sure you don’t over use your keyword.

In my case, instead of constantly using “SEO copywriting tips” I can use “writing tips”, “SEO writing”, “SEO tips” and “tips on SEO copywriting”.

With practice you learn to strike a balance.

You are publishing thin content

Most of the SEO experts recommend that your individual web pages and blog posts must be a 1000 words or more.

My blog posts average around 1000-1300 words.

Although Google considers less than 400 words as thin content, how many words you need depends on your competition.

If you run your longtail keyword through a tool like SEMRush it will tell you, based on your competitors, how many words your present blog post or web page must have to get a decent chance of ranking well.

Most of my clients ask for 800-1000 words, which is fine.

Personally, I believe, as long as you are publishing relevant content, there is no such thing as thin content.

Nonetheless, research has shown that the top 10 pieces of content that rank on Google, are more than 1000 words.

If, despite publishing regularly, your content is not ranking well, this could be one of the reasons.

For a couple of months, try publishing blog posts and web pages that are more than 1300 words.

Your Google click-through-ratio is low

Your search click-through-ratio is the number of times people click your link divided by the number of times your content appears in search results.

If, despite appearing in search results, fewer people are clicking your links, it tells the Google algorithm that the current rankings of your links are not solving their purpose, and as a result, your current rankings are lowered.

Therefore, despite the fact that sometimes your content is appearing in search results, just because people are not clicking your links, your rankings are lowered until they are way down the listings to be found.

Your bounce rate is high

I’m talking about the bounce rate in terms of traffic coming from search engines like Google.

Bounce rate means the number of people immediately leaving your website after finding your link on Google divided by the total number of people finding your link on Google, clicking it, and then coming to your website.

Google knows how much time people spend on your link once they find the link in search results.

If, after finding your link on search results and then clicking it, people hardly spend a few seconds on your web page or blog post, the Google algorithm assumes that your link doesn’t deserve its current rankings for the keyword it is showing up right now.

It assumes that the link does not have the information people are looking for, for the associated search term, and hence, your rankings are lowered.

These are a few factors that stop your content from ranking well on search engines.

There may be more factors that are directly in your control, or not in your control, but as far as your content goes, if you can take care of the above, you can significantly improve your search engine rankings.