Tag Archives: Engaging Content

5 Tips for Writing Engaging Blog Posts

5 Tips for Writing Engaging Blog Posts.

5 Tips for Writing Engaging Blog Posts.

Writing an engaging blog post isn’t very easy.

Online readers have really short attention spans. Grabbing their attention, and holding on to it throughout the post is very difficult.

In this post, we are going to be looking at 5 tips that you can keep in mind when writing a blog post to make sure that it is interesting and engaging.

5 Tips for Writing Engaging Blog Posts

1.    Do Proper Research

You can’t attract readers if you don’t know what you are talking about.

Take an example.

If someone was to say:

“The world probably has a lot of countries. There may be more than 180 but I’m not sure.”

It would sound horrible. No one would trust it. No one would rely on it and no one would quote it.

On the other hand, if someone was to say:

The world has 197 countries. From these, 193 are members of the UN.

It would sound way better. Even if it’s not true, it sounds like it because it’s said with determination and confidence.

And if you want to sound confident and determined, you have to have a proper command on the subject matter. You need to be so learned in your topic that you should be able to state facts and figures related to it without any hesitation.

When you want to write on something, take some time out beforehand and dedicate a session solely to research. Look at reliable articles, research papers and books on your topic.

Always remember to mention statistics and figures, and to link them back to their original source.

2.    Focus on Making the Beginning Engaging

In writing, the old adage ‘First impression is the last impression’ holds a very accurate application.

If you manage to create an engaging and interesting introduction, you will be able to hook your readers and get them to read till the end of the post.

This will mean that if you’ve placed any links or sponsored elements in your blog, they will be more likely to appear in front of your readers.

Similarly, you will also increase the chances of your readers to click on any internal links that you may have left in between your content.

Here are some points that you can keep in mind to come up with an engaging introduction:

  • Discuss the main concept or topic of your content
  • Don’t dillydally. Get to the point without putting in a lot of fluff
  • Start with a relatable question
  • Keep it short and sweet

3.    Break Your Content Down in Headings and Sub-Headings

By breaking your content down in headings and sub-headings, you will be able to make it easier to navigate and skip through.

If there is a reader who wants to just read a particular part of your post and not the whole of it, they can easily skip to their desired part and then leave. But, if you don’t add headings and sub-headings, your reader will get annoyed scanning through the content.

Other than that, headings and sub-headings can make your content appear less like a wall of text. And here is something you should know about walls of text.

If someone has written some highly interesting and information content, but without dividing and splitting it properly, it will appear boring to the readers.

But on the other hand, if the content itself is not very informative, but it is properly split up in headings, sub-headings, sections and bullet points, it will look interesting to the readers.

4.    Make Sure Your Content is Unique

Plagiarized and copied content is, to be a little dramatic, the bane of reader-engagement. This problem can occur with writers who just take all their information from a single popular source on the internet without diversifying their research.

Plagiarized content, especially if it is taken from a popular source, can stick out to the readers, and it can easily be spotted.

However, there can be a lot of writers who don’t intentionally copy stuff from other sources. But even these types of writers can have trouble with plagiarism by committing it accidentally.

To make sure that there is no plagiarism, of any kind whatsoever, in your content, you should use a plagiarism checker.

Plagiarism checkers usually work by scanning the given text against online sources to see if there are any matches between them. This can help you easily see if there is any accidental duplication in your content from other sources on the internet.

5.    Add Visuals and Graphics

There are few things that make written content more engaging than some visuals and graphics.

The logic behind adding visuals and graphics is the same as we discussed in the heading dealing with headings and sub-headings: they stop your content from looking like a giant wall of text.

But, here’s the thing.

While it is commendable and good for your content’s engagement to have images in it, some writers can go a little over-board.  They can either start adding images at every other point in the blog post, which can make it impossible to peruse.

Or they can start adding images that have nothing to do with the content at hand.

This sort of excess or irrelevancy in the added visuals can, far from making the content engaging, take away whatever little engagement it may have previously had.

Conclusion

If you are writing for an online audience, you should understand well that your readers will not bother entertaining a dull and boring blog post.

In this post, we looked at some tips and steps that you can follow to make your content look interesting and gripping to your readers.

To sum it up, you should take care to do proper research before sitting down to write your blog post. Having thorough command and knowledge over your subject can make you sound authoritative.

Then, you should work on creating the beginning of the post interesting in order to hook the attention of your readers. You should also break your content up in headings and sub-headings so that it is easier for users to navigate through it.

Uniqueness is also necessary for making your content engaging, so you should be sure to check your final draft for duplication using a plagiarism checker.

And last but not least, you should take care to add visuals and graphics in your content.

What is engaging content writing?

Engaging content writing

Engaging content writing

You read about engagement a lot these days? How can you engage your target audience and how can you use content writing to achieve that?

The entire purpose of content marketing (and hence, content writing) is to elicit an active response from your audience/readers.

You want them to do something constructive that leads to them becoming your paying customers and clients.

Why is engagement important?

We live in a world full of distractions.

Even when we are doing something very important, something that requires our full attention, something that we cannot afford to ignore, we are being distracted.

We receive phone calls. We receive text messages. There are zillions of notifications from mobile apps. Your friends and followers want you to respond on Facebook, WhatsApp, Twitter and Instagram. You are bombarded with pop-ups when you visit websites. There are hyperlinks everywhere.

Then there are distractions in the non-digital world (physical world).

You want people to pay attention to your content writing. If they don’t pay attention, they are not going to understand your message, and if they don’t understand your message, then what is the use of writing and publishing content on your website?

They are not going to pay attention just because you want them to.

You need to engage them.

When you engage them, they automatically pay attention to your content.

Even Google takes engagement seriously.

For Google, engagement means how people interact with your content when they find your content in the search results.

Do they immediately leave your website?

Do they explore other web pages and blog posts of your website?

Do they come back to Google and carry on the same search that help them find your link? This means they didn’t get what they were looking for and this further means, your content is not relevant to the search term being used and hence, doesn’t deserve to be ranked at the place it is currently ranking for that search term.

What makes your content writing engaging?

Engaging content writing is easier to read.

It means writing shorter, relevant sentences that people can quickly read and understand.

They shouldn’t have to figure things out in order to be able to engage with you.

Most importantly, engaging content writing delivers what it promises in the heading or the title or the email subject.

Your visitors want to go on reading when you write engaging content because they are deriving something out of it.

Remember that what you want to say isn’t important – what they want to read is.

Sometimes, content writers use headlines as if they are offering readers what the readers want to read, but eventually, they end up writing what they want to write, which is not a right practice and is counter-intuitive to the concept of engaging content writing.

Your content writing is engaging when people respond to it.

Your writing prompts people to contact you.

People want to share your blog post or web page or article with their friends, family members and colleagues using their social media and social networking profiles.

They leave comments.

They create their own blog posts and articles using the ideas and opinions seeded by your writing.

Are you writing engaging content?

 

How to create engaging content [infographic]

How-to-write-engaging-content-shorter

Creating infographic is a great way of communicating your message convincingly and visually.

In this post I am publishing an infographic sent to me by good folks at MyTasker, an office support company based out of Kolkata. In near future I too am planning to hire such a service so I’m going to save the link.

The person who sent me the infographic has also sent me some textual background information that is to be published along with the infographic. Since I need to work on another blog post I’m going to copy/paste the description as it is. So please excuse in case there are some typos, or if you want to be a good Samaritan, let me know in case I need to correct something.

But the infographic is good.

Here is the textual background information on the infographic:

Why do you think people don’t just seem to care about your Content?

With your field of expertise, you have targeted the right niche community.

You have done your research on keywords and have chosen the interesting ones.

You have shared your content with the right communities.

But still:

Only a few views and a couple of comments.

WHY?

There is absolutely no need to bang your head against the wall for the answer.

Your Content is Boring, and people do not find your writing style interesting.

It hurts, right?

Well, it must.

Because:

You are probably doing everything right in this situation except, writing a Compelling Content that truly Engages with your readers.

Remember this thing:

Trends may come and go but Quality Content is the King of the Viral Kingdom.

There is no rocket science that you need to know to create Engaging Content.

You just need to know a few ingredients that can make any dull content look exciting.

And knowing these ingredients will help you stimulate your readers in a way that they will pay attention to each and every word you write.

And:

If your Readers are paying attention to you, it means you have engaged them to a point where a bond has developed between you two and they will eagerly wait for your next post and the next one.

So, to help you make your content interesting and engaging, the Writing Team at MyTasker has created a visually appealing Infographic where all the essential components of an Engaging Content have been looked into from an average reader’s point of view.

Incorporating some of the components (ideally all) will pleasantly surprise you to see how the quality of your content increases overtime and your readers finally start engaging with you.

Just go through the Infographic and be a Master at creating Engaging Content.

Here is the infographic:

10 ways to write highly engaging content

write engaging content for your websiteThe success of your content marketing pretty much depends on how engaging your content is. This is why it is very important to know how to write highly engaging content.

First, what is “engaging content”? Although I have explained this multiple time on my blog and my website, it’s always nice to quickly visit the topic before proceeding, in every individual post.

Writing and publishing engaging content means involving your readers and visitors. Content consumption on your website or blog should be a two-way process. It should be a dialogue instead of a monologue. You have to hit the right spots. You have to provide the right information, ask the right questions and express the right doubts, at the right time, to give your readers the “aha!” moment.

Here are 10 ways to write highly engaging content

  1. Tell a story your visitors can relate to
  2. Try to know and understand what your readers are really looking for – what moves them?
  3. Write content from your reader’s perspective
  4. Get your readers emotionally involved with your content
  5. Ask questions and up their stakes
  6. Develop a unique voice
  7. Back your claims and opinions with verifiable facts
  8. Provide a social interface to your readers and visitors
  9. Curate useful, interesting information from other sources
  10. Understand how your particular audience prefers content – format as well as length

1. Tell a story your visitors can relate to

Stories are always interesting and they are more interesting if people can relate to them. So, you can make your content engaging by telling people stories of how your product or service solved problems and made life easier for people who use them. Simply saying that your product or service is great doesn’t cut it. Use real-world examples. Use real-world names. Use real-world situations and then provide believable narratives.

Your stories don’t have to be dull and drab. You can make them funny. You can sprinkle them with suspense. You can even introduce melodrama. The basic idea is to make it as interesting and engaging as possible.

2. Know and understand what your readers are looking for – what moves them?

Frankly, this is the most difficult thing to achieve through your content. Most of the content marketing campaigns fail because people responsible for the campaign cannot really write or create content keeping in mind what their visitors are looking for. Web analytics tools like Google’s Webmasters tools can help you in this regard. If you closely study your visitor statistics you will know how people land on your website. If they are coming to your website using the wrong search words it means you’re drawing wrong sort of people through your content which means you are creating wrong content.

3. Write content from your readers’ perspective

The thing is, people read your content not because YOU are writing it, they read it because they derive something out of it, whether it is information, entertainment, or empathy. Write what they would like to read, not what you would like to write.

Having said that, it doesn’t mean your writing always has to cater to the whims of your readers…you can play around with your own ideas. But when you are writing for a business website or for a business blog, remember that ultimately, the purpose of your writing is to convince your visitors into doing business with you.

4. Get your readers emotionally involved with your content

If your readers remain passive about your content, you cannot move them much into doing something constructive. They will read your content and just move on.

But if you make an emotional connection through your content, they don’t just stay longer, they also remember what they read.

How do you make an emotional connection? By addressing their problems as if they are your own problems. By providing them the needed solutions. By assuring them that the resolution of their problems is your primary concern.

For example, if you are looking for well-written content for your website or blog you obviously want to improve your business: you want to get more traffic, you want to engage your audience, you want to increase your social media visibility, and consequently, increase your sales. I should be able to convey to you that I totally understand this pressing need of yours and will do my best to provide the right content marketing and content writing services.

5. Ask questions and up their stake

You can also engage your readers by asking them timely questions. Don’t always provide them all the answers. If you provide them all the answers they’ll get bored. Instead, engage them by asking them questions.

For example, if you are looking for good content for your website, I should ask you why your website needs good content instead of telling you why your website needs good content.

Or, if I come across an example of extremely terrible content written on another website or blog I can ask my visitors what’s the problem with that content and how that content can be improved. They will feel that you value their opinion.

6. Develop a unique voice

If everybody is publishing content on his or her website how do people distinguish? Let’s be frank, whether they know how to do it or not, everybody seems to be using content marketing these days. It means lots of content is being published and distributed on daily basis. There is so much noise coming from all directions that it turns into an indecipherable buzz. The only way you can distinguish yourself from the rest of the crowd is to develop a unique voice.

Develop your own style. Even if it means using unconventional language, as long as you don’t offend anyone and inadvertently offend your customers or clients, go for it.

7. Back up your claims and opinions with verifiable facts

I’m not a big fan of overwhelming my readers with lots of statistics and facts, but whenever you mention facts that are not well-known but are important, try to include the original source that is credible. These days there is lots of talk about fake news. So, while linking to the original source, be mindful of the fact that it is original information and not fake information otherwise the entire purpose of backing up your claims and opinions is defeated.

What I mean is, if I say that if your link appears at the first position on Google search results, it may enjoy 31.35% clickthrough rate (31.35 people out of 100 will click your link) and if I back this bit of information with a credible link like this Hubspot link you will not only believe me you will also appreciate the fact that I do research before making claims.

8. Provide a social interface to your readers and visitors

Engagement these days also means that the visitors on your website or blog should be able to socially re-purpose and share your content. There are lots of tools available that allow people to, for example, tweet some of your best quotes from your website, one of the reasons why recently I recommended using Medium for content marketing. Even a simple commenting facility keeps your visitors engaged as they exchange their views and opinions with you and among themselves.

9. Curate useful, interesting information from other sources

You don’t need to continuously create original content in order to engage your readers. There is lots of interesting stuff on the Internet that you can curate and present it to your readers and visitors. People will really appreciate if they don’t have to scour the Internet in order to find what they’re looking for. Although you shouldn’t base your entire content marketing strategy on curated content (in some cases it may actually work) now and then you can create lists of subject-specific blog posts and articles and compile them into a single URL.

10. Understand how your audience prefers content – format as well as length

Different audiences have different preferences. A network security website may have a different audience than a beauty products website. You will need to understand your audience and write and publish content accordingly. Your audience may also prefer different formats: they won’t necessarily like streams of text. Maybe they prefer images. Maybe videos. Maybe they don’t even like to come to your website and they mostly use Instagram.

These days there is a tendency among content marketers to use very long blog posts – stretching over 2000-2500 words or even more. But if you visit Seth Godin’s blog, almost all of his posts are not more than 150-200 words, and still, his blog is more popular than the blogs of many renowned content marketers and SEO experts. His blog posts are very small, and very insightful. Another thing that I have heard about him is that he posts everyday, even on Christmas.

So, these are some ways you can write highly engaging content for your website or blog. Remember that when it comes to web content the technology that you use on your website to enable people to re-purpose, reuse and share your content is as important as the quality of your writing. Don’t clutter your website with lots of buttons and bells and whistles, but do provide necessary means to make your content socially shareable.

Image source

How to draw maximum benefit out of social media content marketing

Social media content marketing maximum benefit

A content marketing strategy without taking social media into consideration cannot hope to achieve much these days because pretty much everybody uses social media and social networking platforms like Facebook, Twitter, Tumblr and LinkedIn. If you are into consumer goods or something like fashion accessories, your best bet would be Facebook. If you want to immediately provide support to your customer and client base, Twitter can work wonders to your content marketing strategy. If you want to reach out to the B2B market then there is nothing like LinkedIn. So what I’m trying to say is, for every sort of content marketing need, there is a platform available to you.

This Social Media Examiner blog post lists some ways you can increase your influence by strategically posting content on social media websites according to their core users. There are some basic traits that are common to all social networking and social media websites because basically, as the name suggests, they are “social”.

Here are a few things to keep in mind while posting content on social media websites:

  1. Post content for readers, not buyers: When you try to target buyers, your entire tone changes. People on social media and social networking websites don’t want to be bothered by marketers and businesses. They are there to interact with the existing friends and make new friends. They are there to share all the cool things they are doing. If they want to buy a mobile phone, they would like to buy it on their own and then be cool about it, also, on their own.

    Let us use my example. I provide content writing and content marketing services. If I want to target people on Facebook, Twitter and LinkedIn, I won’t constantly badger them with my marketing messages. They will be put off and soon they will start unfollowing me. My best bet would be to raise awareness about publishing high quality content on websites and blogs and what is the benefit of marketing such content. Obviously if they are interested in this topic they will follow me and they won’t mind hearing about this topic again and again. This way, whenever they need a content writer, they will know whom to approach.

  2. Stick to your niche to stand out: If I’m continuously publishing helpful content about content writing and content marketing than people obviously know what I do and what is my expertise. If I go on posting everything under the sun, they won’t be able to make out exactly what I do. This goes for any profession. If you are marriage photographer and if you want people to know that you are available for the same service, you should post lots of content on such photography rather than simply posting cute marriage photographs or cuddly animals playing with each other.
  3. Keywords also matter on social media and social networking websites: I think as long as people use textual cues to carry out searches, keywords are never going to go out of fashion. If someone searches for “business content writer” on LinkedIn or Facebook, they should be able to find someone like me rather than a morning breakfast supplier. Unless these specific expressions exist in the content that I post, how are people going to find me?

    Keywords also make an unconscious impact. When you come across my content and repeatedly read about content writing and content marketing, unconsciously these keywords are continuously stored in your brain and this will ultimately have an impact on your decision when you are looking for a content writer for your website or blog.

  4. On social media and social networking websites it’s important to know what your audience wants: And then post content accordingly. It doesn’t mean if my audience is more interested in morning breakfast suppliers or marriage photographers then I should start posting content on these topics – it means I’m attracting wrong sort of audience and which further means, I’m doing something wrong with the sort of content I’m already posting. This should be changed immediately. I should post content for an audience that is interested in knowing more about content writing and content marketing and more importantly, an audience among which someday I hope to come across my clients.
  5. Use data to add value:
    People love to know facts. They will love to know that 62% B2B marketers prefer to use content marketing rather than knowing that “more and more people are using content marketing”.
  6. Regularly engage with your audience: Content on social media and social networking websites should never be one way because then it defeats the entire purpose. Encourage people to respond. You cannot always do that, but occasionally, ask interesting questions from your audience. This will also tell you whether they are actually paying attention to what you are posting or not. Engaging your audience will make it easier for them to remember you for what you do.