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What stops your content from improving your search engine rankings?

What stops your content from improving your search engine rankings

What stops your content from improving your search engine rankings

Have you been posting content without much success with search engine rankings?

This can be frustrating.

Especially when you are putting in lots of effort and money into publishing high quality content on a regular basis.

How well your content ranks on search engines depends on multiple factors.

High-quality, relevant and engaging content is fundamental.

Without good content there can be no rankings.

Your search engine rankings depend on

  • How much content you have already published.
  • Your content publishing frequency.
  • Your content publishing consistency.
  • The niche of your content.
  • The topics you have been covering.
  • The relevance of your topics.
  • Your click-through-rate on search engine listings.
  • Your bounce rate.
  • Search engine optimization level of your content.
  • Social proof your website and individual links attract.
  • The quality of incoming links from external websites.
  • Internal linking of the content within your website or blog.
  • How easy or difficult it is for the search engine crawlers to access your content.
  • The age of your domain.

There are 200 odd factors that decide the search engine rankings of your content.

The factors that I have listed above are under your control.

There are many factors that are not under your control and they occur over a period of time, provided you keep publishing and promoting your content.

Nonetheless, how you write your content, how you choose your topics, and how you format your content, can have a significant bearing on your search engine rankings.

Over the years I have observed two types of problems that clients face:

  • Less search engine traffic.
  • Decent traffic but no business.

Less search engine traffic happens when content is not published regularly.

Decent traffic but no business happens when incorrect topics are chosen – topics that are not relevant to the target customers and clients.

Below I am listing a few reasons why your content may not be ranking well on search engines.

You are not choosing the topics your readers want

There is no direct connection between what you are publishing and what your readers are looking for.

This may result in your website attracting good traffic but not generating much business, or not generating traffic at all.

You need to have a clear idea of what people are searching for in relation with your business.

For my Credible Content blog I want to attract search engine traffic for the following topics

  • Content writing
  • Copywriting
  • SEO copywriting
  • SEO content writing
  • Email marketing copywriting
  • Social media marketing content writing

And such.

All my topics involved one of these expressions.

When you are writing content to improve your search engine rankings it is very important that in the topics you use the language and the expressions that are normally used by your target audience.

You are choosing topics that are too competitive

Are you writing on topics 25 other websites already rank on top?

It is normal tendency to want to write on topics that you are easily finding in search results thinking that they are in high demand.

Yes, they are in high demand, but many top-ranking websites have already occupied the top space for those topics.

SEO copywriting tips Google screenshot

SEO copywriting tips Google screenshot

Instead of going for very popular topics, use longtail keywords to come up with topics that are highly useful, but not very competitive.

For example, for me, it would be better to not write on “SEO copywriting tips”, but write on something like “10 SEO copywriting tips for beginners”.

I may attract fewer visitors, but at least, there is a chance I will get higher rankings for a less competitive title and there will be an audience for it.

You are not publishing content with greater frequency

This is important in the beginning when the Google search engine crawler hasn’t yet started crawling your website.

The crawling frequency depends on the frequency of content publishing.

The more often you publish, the greater is the frequency of the Google crawler.

If there is no routine, if you don’t publish content regularly, the crawler does not visit your website or blog regularly and hence your content is not included in the search engine index.

Even when it is included, it may take months before it can appear in search results.

So, what should be your content publishing frequency?

In the beginning, I would suggest, if your budget allows, two blog posts or web pages everyday.

I know, you may think it is too much, but if you want to improve your search engine rankings fast, then this is a good way to go.

Publishing twice and then submitting your URL to Google will get your content indexed faster.

You let Google know that your website is being updated with great frequency and hence, it should be crawled accordingly.

Once your content has begun to show up in search results, you can gradually reduce your frequency from two publications to one in a day.

It is recommended that you update your website at least 16 times every month even if you have good search engine traffic.

You are not using your keywords properly

How you use your keywords is very critical to the success of your search engine optimization campaign.

You need to use your keywords as exact phrase and as different parts.

Your main phrase must appear in the title of your web page or blog post.

For example, if I want to optimize my blog post for “SEO copywriting tips”, then this phrase must appear at least once in the title.

It can be a part of a bigger sentence or a bigger phrase, but it must be there.

Your main keyword must also appear within the first 100 words of your blog post, article, or web page.

There is a reason for that.

When search engine crawlers crawl your content, they may not get enough time to crawl the entire piece of content.

Midway they may leave for other sections of your website, or may even leave your website altogether.

Hence, use your main keyword in the beginning itself – this is because your main keyword represents the fundamental idea of what you are writing.

Without overusing, use different combinations of your main keyword (in my case, it would be “SEO”, “copywriting”, and “tips”) all over your text.

Use the exact phrase in some of the headings and subheadings.

If possible, also use the exact phrase at least once in bulleted points.

Also make sure you don’t over use your keyword.

In my case, instead of constantly using “SEO copywriting tips” I can use “writing tips”, “SEO writing”, “SEO tips” and “tips on SEO copywriting”.

With practice you learn to strike a balance.

You are publishing thin content

Most of the SEO experts recommend that your individual web pages and blog posts must be a 1000 words or more.

My blog posts average around 1000-1300 words.

Although Google considers less than 400 words as thin content, how many words you need depends on your competition.

If you run your longtail keyword through a tool like SEMRush it will tell you, based on your competitors, how many words your present blog post or web page must have to get a decent chance of ranking well.

Most of my clients ask for 800-1000 words, which is fine.

Personally, I believe, as long as you are publishing relevant content, there is no such thing as thin content.

Nonetheless, research has shown that the top 10 pieces of content that rank on Google, are more than 1000 words.

If, despite publishing regularly, your content is not ranking well, this could be one of the reasons.

For a couple of months, try publishing blog posts and web pages that are more than 1300 words.

Your Google click-through-ratio is low

Your search click-through-ratio is the number of times people click your link divided by the number of times your content appears in search results.

If, despite appearing in search results, fewer people are clicking your links, it tells the Google algorithm that the current rankings of your links are not solving their purpose, and as a result, your current rankings are lowered.

Therefore, despite the fact that sometimes your content is appearing in search results, just because people are not clicking your links, your rankings are lowered until they are way down the listings to be found.

Your bounce rate is high

I’m talking about the bounce rate in terms of traffic coming from search engines like Google.

Bounce rate means the number of people immediately leaving your website after finding your link on Google divided by the total number of people finding your link on Google, clicking it, and then coming to your website.

Google knows how much time people spend on your link once they find the link in search results.

If, after finding your link on search results and then clicking it, people hardly spend a few seconds on your web page or blog post, the Google algorithm assumes that your link doesn’t deserve its current rankings for the keyword it is showing up right now.

It assumes that the link does not have the information people are looking for, for the associated search term, and hence, your rankings are lowered.

These are a few factors that stop your content from ranking well on search engines.

There may be more factors that are directly in your control, or not in your control, but as far as your content goes, if you can take care of the above, you can significantly improve your search engine rankings.

Importance of E-A-T for writing SEO content

The importance of E-A-T for writing SEO content explained

The importance of E-A-T for writing SEO content explained

The term E-A-T came to be recognized after major Google algorithm update in August 2018. E-A-T stands for Expertise, Authority, and Trustworthiness – three attributes of your content that help you improve your search engine rankings.

Theoretically these are not new concepts. For more than a decade now Google is increasingly making it difficult for websites to rank well, especially those websites that publish lots of random content just to improve their search engine rankings.

E-A-T is Google’s new standard to gauge the relevance of the content that you write. It isn’t simply the quality now. Sure, quality still matters, but in addition to quality, you also need to show your expertise, your authority, and the level of trust that people show in your content.

What exactly is Google E-A-T?

The expression E-A-T began to appear in various SEO articles after a major Google update in 2018. The finer nitty-gritty of the E-A-T part of the algorithm isn’t exactly clear to anyone but in this SEO guideline, Google seems to define “low quality pages” as pages “lacking expertise, authoritativeness, or trustworthiness”. Untrustworthy pages have the lowest E-A-T quotient.

To rank well, according to the Google update, the following needs to be considered:

  • The level of expertise of the creator of the main content.
  • The authoritativeness of the creator of the main content, the authoritativeness of the main content itself, and the authority of the website.
  • The trustworthiness of the creator of the main content, the trustworthiness of the main content itself, and that of the website.

Expertise can be of two types:

  • Something like a medical journal where highly expert people write about medicine and treatments.
  • Less formal expertise such as restaurant or movie reviews.

It depends on how much the writers and their websites are trusted and believed by the readers and viewers.

The most important factors for E-A-T web pages may include

  • The main content quality and quantity.
  • The main beneficial purpose of the content (the web page or the blog post).
  • The expertise, authoritativeness, and trustworthiness of the content as well as the content creator.
  • The reputation of the website and the author.

How to write content according to Google’s E-A-T

Google’s intention is to find and showcase the most reliable and trustworthy information to its users. This is its reason to exist. If people don’t find trustworthy information, they will stop using the search engine and another search engine may fill the gap. You need to write content keeping that in mind. Here are a few things you can do

Write content based on search intent

Why are people looking for your content? Exactly what is the information they seek to solve their problems?

Further reading: What is search intent and how knowing it improves your SEO

When people are looking for content on my website they have to reasons

  • They are looking for a professional content writer and copywriter.
  • They want tips and information on content writing and copywriting so that they can either write themselves, or link to the blog post to add value to their own content.

When people link to my content it improves my search engine rankings. Also, when people are easily able to find my content on Google they more eagerly contact me for work thinking that I can achieve the same for them (which, on many occasions, I do).

Hence, whenever you are writing your content or editing existing content make sure why you are writing, what purpose it solves, and whether it delivers exactly what the readers are looking for.

Write blog posts and web pages in question-answer formats

The reason is quite simple. People are constantly asking Google questions and Google intends to provide answers. If you already write in question-and-answer format you deliver a ready-made template to Google.

Writing in the question answer format also helps you write according to the search intent. When you answer a question, you already know what you are writing about. Similarly, when people find your content on Google they already know what answer lies ahead, and more eagerly click your link, improving your CTR, and in the process, elevating your search engine rankings further.

Increase your authority as an author

This happens over a long period of time, but ultimately, it begins to have a bearing on your search engine rankings, especially considering E-A-T (the authority part). Do people refer to you as an expert? Do they mention you as an expert or an authority figure when they link to your content? Do they recommend you?

These things are interrelated. Unless you have content people are not going to find it and if they don’t find it, how do they know that you are an expert in your field?

Now, unless they know that you are an expert (based on E-A-T), how are you going to improve your search engine rankings so that they can find your content?

It may become a vicious loop, but it doesn’t have to be. You need to begin from somewhere.

Be active on social media. Use websites like Quora and LinkedIn. LinkedIn these days have many forums you can post your answers in and once you have built a presence, you can start sharing your content over there.

Pay close attention to search engine optimization when writing content

Don’t just write and publish content because you think you are an authoritative figure in your field. Yes, this definitely matters, but you need to make it easier for Google crawlers to crawl and index your content. For that, you need to follow some SEO conventions when writing and formatting your content.

What can you do?

Use an appropriate title that truly represents what you are writing. Preferably use your keywords or an SEO tool when formulating your title.

Use headings and subheadings like <h1>, <h2> and <h3>. Use <h1> just once for the main heading of your blog post or web page. You can use the subheading tags for multiple headings to make your content scannable.

Sometimes Google crawlers don’t go through your entire blog post or web page. They just skim through the headings and subheadings and bulleted points. Make sure you have useful information in these tags.

Why pay close attention to search engine optimization when writing content?

As I mentioned, it will make it easier for crawlers to make sense of your content and increase your chances of appearing in search results.

However low your rankings are, sooner or later people are going to find your content and start interacting with it. After that, your further rankings depend on how people interact with your content. This is where writing content according to search engine optimization standards is going to help you.

Find credible data and cite authoritative sources

Content writers, especially thought leaders, do lots of research when writing content. They find research data, quote it, and then link to the original sources. This renders credibility to their writing. It’s easier to trust numbers. Find information from multiple sources so that your readers don’t have to do that, and they can find all the credible information at the single source.

If you are an organization, you should also encourage your writers to improve their authoritativeness. You can invite well known authors to write for your blog. Write and publish lots of long form content because it is considered more authoritative and informative compared to thin content. Researching and citing sources also elevates your E-A-T factor.

SEO content writing: Should you write content for robots or humans?

SEO content writing – should you write content for robots or humans

SEO content writing – should you write content for robots or humans

This is an age-old question, and it has been asked and answered umpteen times.

It is quite tempting to target search engine robots when writing content because after all we all want to improve search engine rankings. Not just improve, but possibly, get our legs at the first spot.

A FirstPageSage analysis has found that links that rank at the top on Google have an average CTR of 39.6%. Compared to this, the CTR of a link at the fifth position drops to 5.1%.

Therefore, it is tempting that writing for robots takes precedence over writing for humans. The problem is, it can be a pyrrhic victory if all the traffic that you generate does not lead to proportional business.

Whom to write for when you write content for SEO?

This Moz blog post tries to answer that. Although we all know that ultimately it’s the humans find your content on search engines, click the link, and come to your website or blog, to do whatever you want them to do, how to strike a balance?

Is there even a need to strike a balance? Shouldn’t good content automatically rank well on Google?

There are two worlds regarding this: an ideal world and an actual world.

In the ideal world, and even Google sometimes claims that this ideal world exists, you should simply focus on quality and your rankings are taken care of on their own.

It is like the concept of Dharma: you do your deed, and the outcome comes on its own.

But in the real-world things can be quite chaotic. Roughly 70 million new posts are published just on WordPress. Hundreds of billions of web pages are competing on Google to get at the top spot. Therefore, you cannot take the search engine robots for granted no matter how much you simply want to write for your human visitors. You need to strike a balance.

How do you do that?

SEO content writing: how to balance between robots and humans?

I’m writing about my own experience with search engines and humans. When I’m writing SEO content for my clients my first priority are the humans. I believe you write content so that it generates business for you. If it doesn’t generate business for you, no matter how much traffic you get, it is of no use.

On the flipside, no matter how good and relevant your content is if you don’t get targeted search engine traffic, all the effort of writing quality content goes waste.

Here are a few things I follow:

Use the primary search term in the title

This often proves effective. The primary search term must be an expression your visitors are most likely to use when looking for information regarding your topic.

For example, the focus of this blog post would be “Should I write SEO content for robots or humans?” or something like that.

Distribute the primary and secondary keywords throughout the text

But don’t force them. Keep them contextual. These are for search engines as well as human readers.

When you are making a list of primary and secondary keywords make sure your list contains all the words your target audience is likely to use. Be mindful that the way you talk about your business might be totally different from the way people talk about your business.

Use your keywords within the first 100 words.

The reason for this is that the Google crawlers may not crawl your entire web page or blog post. They may leave midway. This way, they will gather all the necessary keywords from the first or the second paragraph.

Use your keywords in headings and subheadings

Just as humans may skim your web page or blog post without reading the fine print, Google crawlers may do the same.

Both robots and humans skim your content by quickly going through headings and subheadings. If you use your target keywords in your headings and subheadings Google crawlers can make out what message you are trying to convey and they will also know what keywords you are using.

Write compelling titles and descriptions

These are meta tag descriptors, and they appear in search results when your link is ranked and displayed. The meta title appears with a hyperlink in the description appears below.

These are your marketing messages. Usually the main headline of your blog post or web page is the same as your meta title but they can also be different. Through your title you are targeting the search engine users.

Even if your link begins to appear in search results, if the title is not inspiring enough, people are not going to click. Use your copywriting skills.

Remember that if your CTR is low the rankings for the same link begin to deteriorate and if your CTR is good, the rankings improve.

Just as your title, your description is important too. Your description gives you further chance to convince search engine users to visit your link and read what you have written.

Use simple language

Writing is a beautiful, expressive medium. As a writer I wouldn’t advise you to curb your writing skills, but remember that people are reading your blog post or web page because they are looking for information and not for great literary work.

Use simple words and expressions. Express just a single idea in a single sentence. Don’t have paragraphs more than two sentences.

You can use a Flesch score analyzer in the beginning if you are not used to writing SEO friendly content. It scores your text between 0 to 100. The higher your score, the easier reading your content is. It can give you statistics such as ease of readability, average sentence length, and average number of syllables per word. According to various scores

  • A score between 90-100 is easier to read for a fifth grader.
  • A score between 60-70 can be easily understood by eighth and ninth graders.
  • Score between 0-30 is easily understood by college students.

Structure your content using the proper HTML tags

Appropriate HTML tags contribute a lot towards your higher search engine rankings.

<h1> is used for the main headline. It should be used just once on a web page or blog post. If you repeat it for every headline, it dilutes its effectiveness.

When you divide your text under various headlines the individual headline can be highlighted using the <h2> tag. They should preferably contain your keywords.

<h3> can be used for smaller subheadings that may come under the bigger headings of <h2> level.

In between you can also have bullet points as the Google algorithm thinks they usually contain useful information.

Be mindful of the length

Longer blog posts and web pages are known to perform better than the smaller ones but the rule is not written in stone.

Even a 300-word blog post can rank well depending on the reputation your domain enjoys and your brand presence on the web.

Nonetheless, write at least 1000 words. This is what I suggest to my clients. Even when I’m writing for my own blog I aim for 1000 words.

I have published more than a thousand posts and I have a decent presence on Google, so sometimes, I can also get away with small blog posts of 300-400 words.

My personal experience is, it is a mixture of frequency, relevancy, and eventually, the number of words you use, that decide your search engine visibility. The more high-quality content you publish (at least one post every day) the faster your content gets indexed by Google.

If you follow these guidelines, you pretty much automatically write for search engine robots as well as humans.

3 tips for hiring a good content writing company for your business

These are not good visuals. Once they have been arrested what does it mean to be done like that

These are not good visuals. Once they have been arrested what does it mean to be done like that

Two things can make or break your content marketing strategy: The quality of your content and the consistency with which you publish it. You have got a good content writing company working for you if it can deliver both.

The problem is not finding the right content writing company. There are plenty. If you search on the Internet “content writing company” Google proudly displays millions of results and also tells you that it found the results in less than a second. Millions of results don’t matter. You will probably go through the top 4-5 results and send them a query.

In a couple of hours or in a couple of days you receive their responses. You set up a Google Meet with them to find out how they can deliver you the content that you need. Things begin to move.

They give you a “competitive” rate. They promise better search engine rankings. They commit to a consistent content supply. They also assure you that they are going to provide you high quality content. A dream come true.

Do such content writing companies exist? Yes, they do. You need to find them. Here are three important tips to find a good content writing company for your business.

Make sure they have a professional website

A professional website is a commitment. It ups your stakes. A professional website is costly. You often need to hire a web designer, or you need to spend time giving professional touches to the website yourself. The website shouldn’t look like a general WordPress template.

The website must have all the components of a business website such as (aside from the homepage) services page, about us page, contact us page, and even a blog section (more about it later). Every page on the website must solve the purpose. I know there are some pages that are essential for search engine optimization but still, every main page of the website must make sense and should be written to communicate the core philosophy and deliverability of the website.

The content writing company must understand your need

This begins when you initiate communication. Do they understand your business? Do they know your requirement, sometimes even beyond your understanding?

I have worked with many content writers and there is a big difference between content writers who run their own business as a company and those who simply provide work as freelancers by listing their names on the various freelancing websites and social media platforms. People who run a business understand your business. You can read that between the lines.

For example, a content writer who doesn’t work in a company will simply focus on the topic without instilling a sense of personality. But a content writer who runs his own business understands how to run a business and he or she brings the same experience to you when writing your content.

The content writing company has a consistent fee structure

Content writing fee is an important issue both for the content provider and the client. There must be a reason for the content writing company to charge what it charges. The fee shouldn’t be random.

When I tell my clients how much I charge they know why I’m charging that much. After that I don’t negotiate because I know that to be able to deliver quality and consistency there is a certain amount of money that I must make. There are many content writing companies who will negotiate to insane lengths and then compromise with quality, originality and deliverability.

Finding whether you are paying the right fee or not can be a tricky question if you don’t understand how important content is for your business. As the famous saying goes, “if you offer peanuts, you get monkeys”.

Hence, look for a content writing company that has a consistent and logically defined fee structure.

As I have written in the beginning, content is a crucial part of your content marketing effort. It is the backbone. You consistently need high quality content. If you are constantly changing your content writing company, it hinders your content writing efforts. Don’t be in a hurry when looking for the right content writing company. Take your time finding one.

How to keep visitors longer on your website with your content?

How to make people stay longer on your website with content writing
How to make people stay longer on your website with content writing

It is important that when visitors come to your website, they spend longest possible time there. This is important for lowering your bounce rate as well as increasing your conversion rate.

Studies have shown that the longer people stay on your website, the greater are the chances of them becoming your paid customers and clients. This is because they become familiar with your presence and grow comfortable with what you represent.

In different forms I have explained on my website how to lower your bounce rate, which means, how to keep people on your website longer. How long people stay on your website or how fast they leave your website, is a reflection on the quality and relevance of your content. The quality and relevance of your content and your lower bounce rate go hand-in-hand.

It’s very easy to bring people to your website. Any SEO company or content marketing company can help you with bringing as many people as possible to your website. The real feat is turning those people into paying customers and clients. The content that you have published on your website accomplishes that, or must accomplish that.

The fact that people stay on your website, explore various sections, and go through your web pages, means that they are interested in your proposition. Here are a few things you can do to keep people longer on your website through your content.

Provide definitive answers to definitive questions

Your bounce rate will be higher if people feel that they have been misled into visiting your website. Suppose they come across your link on Google, click the link, come to your website, and then, after feeling dissatisfied, leave within a few seconds. Why does this happen?

Take your own example. You are moving through an arcade of shops and there is a gripping banner offering you something that you have been looking for, for ages. With great excitement you enter the shop but to your dismay, it’s nothing like that. They are offering something completely different. Something that you don’t need. Disappointed, you come out of the shop. If possible, you may also give it a negative rating if it is listed somewhere.

Exactly this happens when people come to your website through a link they have found somewhere, expecting something, and then not finding it. They immediate leave your website. This is neither good for your conversion rate, nor for your search engine rankings.

All this while Google is quietly observing how people are reacting to the search results its algorithm is throwing up. If the search results don’t come up with the right answers, its performance deteriorates. In retaliation, it takes it out on you. It lowers your rankings.

Hence, when you are publishing content, make sure you are delivering exactly what is being displayed in the title and in the headline. Stick to the point.

Internally link to other web pages and blog posts

Even if somehow, your visitors are unable to find what they’re looking for, maybe they will find some useful information on another link within your website. For example, when writing about SEO content writing, I may have also written about SEO copywriting. Since you are searching for SEO copywriting, but you enter my website through something related to a SEO content writing, you might as well check the SEO copywriting link too, just in case. This increases your chances of staying on my website longer.

Make your content easier to read

Despite finding something valuable, just because you have grabbed everything in a single, large paragraph, your business may get frustrated and leave your website in a hurry, without reading the entire web page or blog post.

Use shorter paragraphs. They are also convenient to read on mobile phones. They also help your readers focus on singular thoughts. Don’t try to express a lot within a single paragraph. Whenever there is an excuse to create a new paragraph, create a new paragraph.

Use headings, subheadings, and bulleted points to succinctly explain complicated topics. This also makes your content easily scannable. Without reading the whole thing, if people simply go through your headings, subheadings, and bulleted points, they should be able to understand what you’re trying to say.

Use relevant and attractive images

Although images are not a part of content writing, they can keep people on your website for a bit longer because even if they are not reading the text, they may like to go through the images, and this increases the time they spend on your website. Even if it doesn’t help you with your conversion rate, it may send a signal to Google that you are providing good content and as a result, your search engine rankings may improve.

Use conversational style of writing

Everyone likes being talked to. Have a conversation with your readers. Use lots of “you” and “me” and “I”.

The good thing about writing in a conversational style is that you write as you speak. You use smaller, direct sentences and expressions. You don’t sound pretentious. Even you yourself feel as if you are in a positive flow of and this reflects through your choice of words and phrases.

Tell stories

Just like people like being talked to, they also love reading stories. This is because it is easier to relate to the characters in a story, whether they are anthropomorphic animals or human beings.

Stories also provide ready-made templates. For example, if a character is going through certain circumstances, one or the other reader too has gone through somewhat similar circumstances.

If I tell you the story of Peter who was reluctant to use content writing to improve his search engine rankings and due to that, he went through extreme hardships. It was almost too late when he decided to give quality content writing a chance, and that too, cynically and reluctantly. But then, he was swept off his feet when he began to experience the results after four months and by the seventh month, his business had taken a U-turn.

In the story you learn that just like you, there is a person Peter who doesn’t understand the power of quality content. He cannot figure somehow that content writing can improve his SEO. When he has tried everything, in the end, before completely giving up, he decides to give content writing a try. The story also tells you that the results aren’t immediate. In four months his search engine rankings begin to improve and by the seventh month, the fortunes of his business had completely changed.

Hence, these are some solid ways you can use content writing to keep people on your website for longer. Keeping your visitors on your website for a few minutes isn’t as easy as it sounds. As I have mentioned in the beginning of the blog post, it’s quite easy to bring people to your website. Simple SEO hacks can achieve that for you. What’s important is, for how long people stay on your website and how many of them convert due to that.