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What stops your content from improving your search engine rankings?

August 10, 2022
By Amrit Hallan
Content Strategy

Are you worried that your content is not helping you improve your search engine rankings? What is missing in your SEO content writing effort? I explain a few things.

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SEO content writing: Should you write content for robots or humans?

June 15, 2022
By Amrit Hallan
Content Writing

Both important: writing content for robots as well as writing for humans, if you want to strategically improve your organic search engine rankings. Strike a balance.

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Writing content for multitask unified model – MUM

October 9, 2021
By Amrit Hallan
Content Writing

Google is incorporating the MUM algorithmic technology to provide better, contextual search results to its users. How do you you write content for MUM?

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How do I find the right keywords for writing SEO content?

March 16, 2021
By Amrit Hallan
Content Writing

The best way of finding keywords for SEO content writing is using common sense – what language do the readers use? After that, the Google search engine itself is enough.

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7 Content Writing Mistakes That Are Bad For Your SEO

September 23, 2020
By Amrit Hallan
Content Writing

These 7 content writing mistakes, if not avoided, can harm your SEO and lower your overall search engine rankings, instead of helping you improve them.

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