In most of the cases, I don’t. The list of keywords is given to me by my clients. I find keywords when I am also helping a client with content strategy.
Whenever I’m writing content I advise my clients not to cram too many keywords in a single web page or blog post. That dilutes the main focus of what you’re trying to convey.
Nonetheless, when I need to find the right keywords for writing SEO content, how do I do that?
There are many tools for that, but the best tool is common sense. After that, you can take help of the Google search engine.
First, you need to know your primary keyword. For example, if your topic is “How to improve your SEO with content writing?” you have a fair idea of what you’re trying to achieve here. You want people who want to know how to improve your SEO with content writing, finds your link.
When you are trying to improve your SEO, there is a thin line that divides people who want to pay you and people who just want to learn something. The above topic, “How to improve your SEO with content writing?” is targeting people who want to learn something. They may also want to hire someone who knows how to improve SEO with content writing, but as far as the topic goes, it is being written to target those people who want to learn how to improve SEO with content writing.
This is a big phrase. Targeting big phases longtail keywords is always beneficial. Not many people may use them but they definitely help you improve your search engine rankings by zeroing in on those people were using exactly the phrase.
After that, there are two more keywords you can focus on, namely, “improve your SEO” and “content writing”.
You may also like to include “improve your search engine rankings” and “website content writing”.
Google also makes its own suggestions. Search for the term “how to improve your SEO with content writing” and see what other suggestions Google comes up with. Here is what I have found:
- best practices for SEO content writing
- how to write SEO friendly articles
- SEO writing for beginners
and some unrelated keywords.
I also have a browser plug-in called “Keywords Everywhere”. It uses the Google database and some other sources to throw up related keywords and also the keywords other people may have used for the same sort of search. Right now, for the search term used above, it is not giving me much different options than what Google has displayed, but for many other keywords, it definitely gives more options.
There are many commercial SEO keyword research tools such as Ahrefs, Serpstat (this, I have used the paid version), SEMRush (more of a content ideas finder rather than a keyword finder), LongTailPro (have used the paid version for a few months but then discontinued) and even Moz.
I have never used the paid keyword research tools for my clients because there are very few clients who actually want to pay me for keyword research. Yes, they do want me to find the keywords, but when it comes to paying for the time that I may spend, they prefer to do their own keyword research, which is fine. So, most of the tools mentioned above, I have used for myself, to improve my own search engine rankings.
Many people heavily recommend the Google Ads keyword tool. Previously it was also called the Google AdWords keyword tool. Since it allows you to find keywords you can bid on, so naturally, Google presents you with an extensive list of alternative keywords to your main set of keywords.
To find keyword alternatives, you can enter 3-4 keywords and then it generates a big list. To novices it may be confusing because you don’t want to use all the keywords. Since Google charges for every click, it is but natural that the company would want you to bid on as many keyword combinations as possible, this is just to get some ideas for your own content writing needs. You need to make your own judgement regarding this.
Sometimes I use Google Analytics to find what keywords people are using when they find my website or my blog. This tells me what sort of traffic I’m attracting. If I’m attracting traffic for all the wrong keywords, I make changes to my content accordingly. Hence, Google Analytics can tell you if you’re targeting wrong keywords through your content.
This is pretty much how I find keywords for SEO content writing.