Category Archives: Content Marketing

3 tips for hiring a good content writing company for your business

These are not good visuals. Once they have been arrested what does it mean to be done like that

These are not good visuals. Once they have been arrested what does it mean to be done like that

Two things can make or break your content marketing strategy: The quality of your content and the consistency with which you publish it. You have got a good content writing company working for you if it can deliver both.

The problem is not finding the right content writing company. There are plenty. If you search on the Internet “content writing company” Google proudly displays millions of results and also tells you that it found the results in less than a second. Millions of results don’t matter. You will probably go through the top 4-5 results and send them a query.

In a couple of hours or in a couple of days you receive their responses. You set up a Google Meet with them to find out how they can deliver you the content that you need. Things begin to move.

They give you a “competitive” rate. They promise better search engine rankings. They commit to a consistent content supply. They also assure you that they are going to provide you high quality content. A dream come true.

Do such content writing companies exist? Yes, they do. You need to find them. Here are three important tips to find a good content writing company for your business.

Make sure they have a professional website

A professional website is a commitment. It ups your stakes. A professional website is costly. You often need to hire a web designer, or you need to spend time giving professional touches to the website yourself. The website shouldn’t look like a general WordPress template.

The website must have all the components of a business website such as (aside from the homepage) services page, about us page, contact us page, and even a blog section (more about it later). Every page on the website must solve the purpose. I know there are some pages that are essential for search engine optimization but still, every main page of the website must make sense and should be written to communicate the core philosophy and deliverability of the website.

The content writing company must understand your need

This begins when you initiate communication. Do they understand your business? Do they know your requirement, sometimes even beyond your understanding?

I have worked with many content writers and there is a big difference between content writers who run their own business as a company and those who simply provide work as freelancers by listing their names on the various freelancing websites and social media platforms. People who run a business understand your business. You can read that between the lines.

For example, a content writer who doesn’t work in a company will simply focus on the topic without instilling a sense of personality. But a content writer who runs his own business understands how to run a business and he or she brings the same experience to you when writing your content.

The content writing company has a consistent fee structure

Content writing fee is an important issue both for the content provider and the client. There must be a reason for the content writing company to charge what it charges. The fee shouldn’t be random.

When I tell my clients how much I charge they know why I’m charging that much. After that I don’t negotiate because I know that to be able to deliver quality and consistency there is a certain amount of money that I must make. There are many content writing companies who will negotiate to insane lengths and then compromise with quality, originality and deliverability.

Finding whether you are paying the right fee or not can be a tricky question if you don’t understand how important content is for your business. As the famous saying goes, “if you offer peanuts, you get monkeys”.

Hence, look for a content writing company that has a consistent and logically defined fee structure.

As I have written in the beginning, content is a crucial part of your content marketing effort. It is the backbone. You consistently need high quality content. If you are constantly changing your content writing company, it hinders your content writing efforts. Don’t be in a hurry when looking for the right content writing company. Take your time finding one.

15 Content Marketing Stats Essential for Every Business

15 content marketing statistics

15 content marketing statistics

Saying that developing a content marketing strategy can be hard is an understatement.

With so many angles to consider, you want to make sure the strategy you are pursuing is effective – both in terms of time and money.

Read on for 15 statistics that confirm exactly why content marketing should be at the top of your marketing arsenal.

1) 60% of marketers publish at least one piece of content every day

Unsurprisingly, prolific publishers have an easier time generating leads than those who are fickle with their content creation.

The key point here? Consistency. It doesn’t matter whether the content is an article, a podcast, a video, or an infographic – regular posting reaps rewards.

2) Compared to content marketing followers, year-on-year growth in unique site traffic is 7.8x higher for content marketing leaders

Innovative content that sets you apart from the pack will boost your website’s views, so take the time to create useful, interesting content that presents you as a leader, not a follower, for an increase in unique site traffic.

3) Content marketing generates about 3 times as many leads as traditional marketing while costing 62% less

More than double the leads and less than half the price. What’s not to like?

Switching from traditional marketing should slash your costs while generating more leads. This could be due to content marketing nurturing your leads and relationships with potential customers in a way native marketing cannot.

4) Compared to non-adopters, conversion rates are nearly 6x higher for content marketing adopters

Work smart, not hard.

Why waste time on traditional marketing when content marketing conversion rates are significantly more effective?

5) The most effective B2B marketers spend 39% of the marketing budget on content marketing

Follow in the footsteps of those who do it best and designate a portion of your budget to content marketing.

It’s a winning strategy.

6) “Original written content” is the most important type of content for 58% of marketers

This is good news for those on a tight budget.

You can still deliver an effective marketing campaign by focusing on written content, which is usually cheaper while packing a bigger punch.

7) Content marketing is used by 93% of B2B marketers

Working with a company requires trust, and the overwhelming majority of B2B marketers know that content marketing is key for this.

8) A positive ROI is seen by 82% of marketers who blog

Blogging can help grow your business, and the statistic above shows that time spent blogging pays dividends.

9) The demand for infographics has increased 800% in recent years

That’s huge.

While professional infographics can be pricey, the data is clear: they’re hugely effective.

10) 68.1% of content reading is done on mobile devices

Smart phones have transformed how people use the internet.

With over half of people browsing the internet on a mobile device, it’s essential that your content is optimized for mobile viewing – or all your hard work won’t be seen.

11) Emails from brands appeal to 57% of 45 – 54-year-olds, but only 22% of millennials

The age-old marketing adage still applies: know your audience.

Content marketing is highly effective, but you have to combine it with reaching consumers via the right channels.

12) 71% of B2B consumers review a blog when making a purchase

When it comes to business consumers, blogs are the key.

For the best results, keep your blog updated with high-quality, engaging content.

13) Almost 1/3 of consumers check out a brand’s social media presence before their website

This echoes Point 11.

To get the most out of your marketing strategy, it is imperative that you publish your content in the right places.

Having a good social media presence is essential and can make or break your efforts.

14) Instagram is the fastest-growing platform for selling via video

Speaking of social media, Instagram is your go-to for content marketing via video.

Keep an eye on TikTok too.

15) Content marketing costs 41% less than paid search

Do you need another reason to put more effort into content marketing?

This is it.

As demonstrated by the statistics above, content marketing is an essential strategy in your marketing repertoire.

Consistent, interesting content is a sure way to boost engagement, site traffic, and ultimately, sales – so bear these statistics in mind next time you tweak your marketing strategy.

10 different ways content marketing benefits your business

10 different ways a business can benefit from content marketing

10 different ways a business can benefit from content marketing.

It is always good to revisit our blessings. We all know the benefits of content marketing and I have written multiple times on my blog how you can gain from content marketing.

I came across this blog post – Top 10 business benefits of content marketing – on Search Engine Journal, and thought of sharing it here.

Some years ago, I published this YouTube video on 6 advantages of content marketing.

 

Content is everywhere on the Internet. You visit a website and you read its web page or blog post, it is content.

You visit a social media or social networking website, and you go through your timeline, it is content.

You watch a YouTube video, it is content.

Through content, you build your platform. When you regularly publish blog posts on your blog, people visit your blog regularly. They pay attention to what you have published. It becomes your broadcasting platform.

The beauty of content marketing is that people are drawn to your website or blog on their own. You do not need to tell them to visit your website.

Why is content marketing so effective?

Because instead of promoting your product or service, you are providing useful information to people. You help them solve problems. You make them feel informed and intelligent.

It is like TV channels. Only, TV channels do not usually sell products (some do). They entertain you. They inform you. They show your content you love to watch. While you are watching that content, they show you advertisements. They make money off those advertisements. They have built platforms. They have built audiences. They make use of those audiences. The same thing applies to content marketing.

When you provide them useful information, on an ongoing basis, they begin to respect you. They want to keep track of what you are publishing. They will go to extra lengths to subscribe to your email updates or follow you on social media, or make sure they visit your website or blog regularly.

I provide content writing services. When people visit my blog, even if they are reading blog posts on the various aspects of content writing, even when I am not asking them to hire me as their content writer, they know that I write professional content.

It is because my website and my blog are branded in such a manner that you cannot help but notice that I provide professional content writing services.

But I am not forcing anyone. I get repeat visitors because of my content marketing efforts and over a period, they begin to remember that I provide professional content writing services and I share lots of information on the subject.

The Search Engine Journal author has mentioned the following benefits of content marketing in the above-linked blog post…

  1. Content marketing increases your organic search engine rankings because you publish authoritative content.
  2. Consequently, you get more organic traffic from search engines.
  3. Since your rankings improve, it becomes easier for influencers and blog publishers to find your content and link to it, therefore, sending more referral traffic your way.
  4. More social engagement is facilitated through content marketing as, when you publish useful and relevant content, people talk about it on their social media timelines, or at least, interact with you on your own social media timelines.
  5. You publish targeted content to make customer journey meaningful, engaging, and informative.
  6. You begin to enjoy higher conversion rate because you get more targeted traffic from search engines, social media platforms, as well as other referral websites.
  7. Content marketing inspires you to publish multiformat content. This does not just get your content found through multiple means, it also makes it easier for people to consume your content in their preferred formats.
  8. The content that you publish for your content marketing campaigns is usually evergreen content. If it is relevant today, it is also going to be relevant after a couple of years.
  9. Content marketing also prompts you to use original research data.
  10. There is long-term cost saving. Content marketing costs you much less compared to traditional marketing and advertising.

I always tell my clients that content marketing (also content writing) is not a one-off affair. It is an ongoing effort. Why is it an ongoing effort?

Huge quantities of content are constantly being added and then being crawled by search engines and being displayed by social media platforms. If you think that you can publish content for a few weeks and then go on with what you are doing without publishing new content, your content is soon taken over by people who are publishing content more aggressively, and with a stringent routine.

Hence, content marketing certainly has its benefits, but just like any other marketing effort, it requires persistence and strategy.

What type of content is needed for B2B marketing?

What content is needed for B2B marketing

What content is needed for B2B marketing.

The efficacy of your content depends on its targeting.

When you’re targeting a B2B market you need to keep in mind what your B2B customers and clients are looking for.

91% B2B marketers use content to spread awareness about their businesses.

Broadly, businesses are of two types: business to consumers and business to business.

My content writing services, for example, are business to business.

I provide my business services to other businesses who then use my services to grow their businesses.

You may like to read: Strategy for creating effective B2B pillar pages

Content requirements for B2C and B2B are different.

When you’re selling to consumers (B2C) pretty much anyone can be your customer or client.

If you’re selling a mobile phone, right from a rickshaw puller to a luxury resort owner to a blockchain developer to a NASA scientist, can be your customer. Everybody these days buys a mobile phone.

The same goes for your food delivery service. Everyone will be using your food delivery service.

In B2B, or business to business, the audience for your content is relatively focused, although, for my content writing services, I would say that any business that intends to promote itself on the web, needs content, or needs a content writer.

Nonetheless, if one wants to narrow down, all my businesses want to create a presence on the Internet with compelling content.

All my businesses want to improve their search engine rankings.

All my businesses want to improve their conversion rate.

So, in that sense, the audience is narrower.

Here is an interesting piece of data that I came across today in the morning: 70% of the B2B customers get information right from the website of the business they intend to deal with.

What does this mean?

If a B2B customer or client wants to know more about you, he or she rather go through your website than other sources such as blogs hosted elsewhere or social media timelines.

Therefore, it is very important to have quality content on your website if you serve the B2B market.

What type of content is preferred by B2B customers and clients?

Authoritative content. Content that has lots of open data and study material.

The stakes are higher.

They are not spending money on a consumable.

They are spending money on a product or a service that is intended to contribute towards their business growth.

As a B2B client, why do you want to hire my content writing services? You want to

  • Improve your search engine rankings.
  • Establish your authority.
  • Educate visitors about the benefits of using your product or service.
  • Increase the level of engagement when people visit your website or go through your social media feeds on LinkedIn, Twitter, Facebook, or Instagram.
  • Increase the CTR of your email marketing campaigns.

Basically, you want to convince people and you want to convince as many people as possible by increasing your visibility.

To hire my content writing service for your B2B enterprise, in a similar fashion, you too need to be convinced.

For that, I continuously share blog posts through which I share my knowledge of content writing and online copywriting.

I explain to my B2B customers and clients the various concepts of content writing and copywriting.

I illustrate how my content writing and copywriting services can help them improve their visibility.

Basically, I’m sharing lots of knowledge.

When creating content for a B2B marketplace it is the knowledge and verifiable information that do the trick.

You can present this knowledge in the form of web pages, blog posts, infographics, white papers & case studies as well as email campaigns.

 

7 immediate benefits of publishing a blog post every week

Benefits of publishing a blog post every week

Benefits of publishing a blog post every week.

Almost every month I publish a blog post prompting my readers to regularly publish blogs on their business websites. Blogs are automatic SEO magnets. They are structured in such a manner that you don’t need to do anything extra to improve your search engine rankings – provided you are using a standard WordPress theme that does not obstruct the Google crawler from accessing your content.

Ideally, you should publish a blog post every day. At least for SEO purposes. The more you publish, the faster your content gets crawled by search engines. You also cover more topics and increase your keyword. Talking about keywords, never overusing keywords when you are writing blog posts.

Since publishing a blog post every day may be an expensive undertaking when you need to hire a content writer or blog writer to write your blogs, my suggestion is, stick to a one-blog-post-per-week schedule and you should start experiencing some benefits immediately.

Just like everything else in life, there are caveats. Nonetheless, the fundamental factors that improve your search engine rankings as well as your conversion rate, is the quality of your content, the relevance of the blog posts that you publish. Stick to quality, stick to relevance, and everything else pretty much gets taken care of by itself, well almost.

1. A weekly blogging schedule improves your search engine rankings

Regular weekly blogging improves your SEO.

Regular weekly blogging improves your SEO.

Whenever I talk about search engine rankings, please always keep in mind that only the rankings that get you targeted traffic are worth considering. Improving your rankings for random keywords and search terms doesn’t help you much.

Carefully prepare a list of keywords around which you’re going to write and publish blog posts. Formulate all your titles and topics and headings and subheadings around those keywords. Never lose track of your keywords.

I have often seen that clients get happy because their rankings suddenly improve through regular blogging, but they don’t generate much business. This is because although the rankings are improving and also the traffic is increasing, the right people are not coming to the website or the blog. Hence, no business.

Anyway, how does publishing one blog post every week improve your search engine rankings?

You give Google more content to crawl and index. A greater number of your links are included in the search index. You are covering more keywords, especially the longtail keywords.

Consider the probability. What are the chances of you winning a lottery? Never buying a ticket, occasionally buying a ticket, or regularly buying a ticket? No, I’m not suggesting that you get addicted to buying lottery tickets and squander away all your savings. What I mean is, if you do more of something, provided you do something specific, the probability of a specific outcome increases.

The same way, the probability of your content appearing on Google search results increases if there are more links from your website in Google’s index.

Getting your content crawled by Google can be a big issue. Although the search engine is crawling millions of web pages, blog posts, images, videos, and social media posts, almost every hour, since it is crawling practically everything, it may take a month, or even more, for the Google crawler to visit your link.

Your website gets crawled randomly. There is no schedule. This is because the Google crawler doesn’t know when you publish content. Not everyone publishes a regular blog. Not everyone updates website content regularly. Hence, it is left on randomness to decide when your website gets crawled.

On the other hand, if you have a schedule and you stick to your schedule, Google learns to crawl your content based on that schedule. Hence, if you publish a new blog post every Wednesday, there is a greater chance that your website will be crawled every week, probably somewhere around Wednesday. If you publish a blog post every day, your website is going to be crawled every day.  If you post multiple blog posts every day and you go on doing that for months, your website gets crawled multiple times in a day.

Hence, regularity gives you a significant edge over other websites that don’t publish content regularly.

Again, publishing a blog post every day, or posting multiple blog posts every day, can be expensive if you need to hire a content writer, but even a weekly schedule brings you immediate benefits. Within a couple of months, you will see a marked improvement in your crawl rate and targeted traffic.

2. You get more subscribers for your mailing list

You get more email subscribers with regular blogging

You get more email subscribers with regular blogging.

Every business must build a mailing list. A mailing list is a list of email ids that people give you, knowingly, consciously, with their consent, and you use these email ids to keep them engaged fruitfully.

Most small businesses publish a newsletter to keep in touch with their subscribers.

You may like to read Why publish a newsletter for your business or organization.

The benefit of building your mailing list is that people agree to remain in touch out of their own choice. They come across your subscription box on your website/blog, they drop their email ID with their consent, and then you can regularly keep in touch with them. These people are interested to hear from you. They don’t mind if you send them emails. Every business wants to build such a mailing list.

I use my mailing list to broadcast the blog posts and web pages that I’m publishing on my website all the time.

When you publish a blog every week, you get more people to your website who are interested in your content and since they are interested in your content, they will subscribe to your newsletter so that they don’t miss your content.

This may not be an immediate benefit of publishing a blog post every week because a mailing list takes time to build, but it definitely kickstarts the process. As the proverb goes, “If there was a better time to start building your mailing list, it was a couple of years ago.”

3. Increase followers and visibility on social media

Fan following on social networks increases with regular blogging

Fan following on social networks increases with regular blogging

Entrepreneurs and businesses who share their own content on social media websites get more followers and enjoy better visibility. If you simply share content from other websites, although your followers will value that, the effect is not the same as publishing your own content and sharing your own knowledge and wisdom.

People who share their own insights get more followers and people take them more seriously. Chances of active engagement are also better. People may share your content on their own timelines, giving you more exposure.

Publishing a blog post every week on your business blog and then sharing it on your social media profiles also seed new conversation ideas.

4. You have more content to repurpose

You have more content to repurpose when you blog regularly

You have more content to repurpose when you blog regularly.

You may like to read How to repurpose old content.

Repurposing old content means reusing your existing content through different formats and different presentations. Maybe you can pick up a single paragraph from one of your blog posts and then post it on LinkedIn. Maybe you can create a small visual out of the same paragraph and then post it on Instagram.

Complete blog posts can be created out of small portions of your existing content. For example, I can write a new blog post from the point “Increase followers and visibility on social media by publishing content regularly”, that I have discussed above.

After a while it becomes self-fulfilling. The more content you publish every week, the more content ideas you have for different content marketing needs.

5. You share your human side with your readers

Regular blogging allows you to share your personal side

Regular blogging allows you to share your personal side.

In my case, there is not much difference between my writing style whether I’m writing for my main website or for my blog, but with most of the businesses, this is not the case.

The language that people use on the main website is different from the language they use on their blogs.

You can let your hair lose when you are writing blog posts. You don’t need to sound very official. Your language can be free flowing. It can be conversational. It can be friendlier.

This helps you make a connection with your visitors. You’re not some highflying executive or a salesperson just interested in making a sale. You’re interested in sharing your thoughts. You want to tell stories. You want to share anecdotes.

The trust factor is very critical on the Internet. When people come to your website and decide to do business with you, or decide to go away without doing business with you, you’re not there to talk to them personally. It is what you have written on your website or blog that does the talking. You cannot have conversations through monotonous and jargon-ridden interactions. There need to be friendly conversations to make people comfortable and to make them trust you. Weekly blogging on your website helps you achieve that.

6. You earn more backlinks

You get more backlinks with regular blogging

You get more backlinks with regular blogging.

I have never approached other websites to put my links on them. All the backlinks that I have gathered, I have gathered naturally. People come across my content on Google and social networking websites, find it link-worthy, and then link to it.

Almost everyone is aware that one of the biggest benefits of getting quality backlinks is that it improves your search engine rankings. Google considers backlinks as endorsements. Why would people link to your content unless it offers something valuable?

People want to share to authority content. For example, if someone writes about the benefits or advantages of publishing a blog post every week and then wants to backup with another link, the author can link to my present blog post on the same topic.

As mentioned above, one of the most popular and well-known reasons for getting backlinks is improving search engine rankings. After quality content, it is the quality of your backlinks that has the biggest impact on your SEO.

You also get additional exposure. What if hundreds of websites share your link? What if your link is shared by a news website? What if you are quoted by a business reporter and along with your quotation, he or she also publishes a link to one of your blog posts? You get a ton of additional traffic.

In fact, people who don’t want to rely on Google put lots of energy into getting high quality backlinks just for the sake of generating traffic from all those websites.

7. Establish yourself as an expert or an authority

Regular blogging establishes you as an authority

Regular blogging establishes you as an authority.

By publishing a blog post every week and sharing your knowledge and wisdom, you establish yourself as an authority on your subject.

I am a content writer. People hire me for my content writing and copywriting services. It definitely helps them decide in my favor when they see that I have published so much content on the topic of content writing and copywriting.

Prospective clients come across my blog posts on Google or LinkedIn, they come to my blog and see how much I have written on the topic,  they get impressed, and then they contact me for work. Most of my work comes through people who first see my blog.

Although I don’t offer my services as a content consultant, most of my clients want to know so much about what to publish and how to publish, that these days, I have started charging them for the time I spend talking to them. It deters some clients for striking up long conversations about their content, but it also encourages many clients to pay for my time for my consulting services.

Publishing a blog post every week isn’t very difficult even if you have to pay for every blog post. The advantages outweigh the cost. Of course, it would be easier if you could write and publish blog posts on your own, but then, you may be good at your profession, but it may not be possible for you to come up with high-quality content, especially on a weekly basis. I know a client who is an excellent writer and in fact, in her field, she writes better than I do, but she cannot be consistent. This is because she is not a professional writer. She is a technology consultant.

Anyway, although there are some great, immediate benefits of publishing a blog post every week, if you can afford it, at least for the first 2-3 months when you kickstart your content marketing campaign, try to publish a blog post every day. This gives you lots of content to offer to Google. Your website gets crawled every day and hence, new content becomes available to your target audience faster. You can maintain the buzz around your website on social networking websites. Your search engine rankings improve within 40-60 days.