Two things can make or break your content marketing strategy: The quality of your content and the consistency with which you publish it. You have got a good content writing company working for you if it can deliver both.
The problem is not finding the right content writing company. There are plenty. If you search on the Internet “content writing company” Google proudly displays millions of results and also tells you that it found the results in less than a second. Millions of results don’t matter. You will probably go through the top 4-5 results and send them a query.
In a couple of hours or in a couple of days you receive their responses. You set up a Google Meet with them to find out how they can deliver you the content that you need. Things begin to move.
They give you a “competitive” rate. They promise better search engine rankings. They commit to a consistent content supply. They also assure you that they are going to provide you high quality content. A dream come true.
Do such content writing companies exist? Yes, they do. You need to find them. Here are three important tips to find a good content writing company for your business.
Make sure they have a professional website
A professional website is a commitment. It ups your stakes. A professional website is costly. You often need to hire a web designer, or you need to spend time giving professional touches to the website yourself. The website shouldn’t look like a general WordPress template.
The website must have all the components of a business website such as (aside from the homepage) services page, about us page, contact us page, and even a blog section (more about it later). Every page on the website must solve the purpose. I know there are some pages that are essential for search engine optimization but still, every main page of the website must make sense and should be written to communicate the core philosophy and deliverability of the website.
The content writing company must understand your need
This begins when you initiate communication. Do they understand your business? Do they know your requirement, sometimes even beyond your understanding?
I have worked with many content writers and there is a big difference between content writers who run their own business as a company and those who simply provide work as freelancers by listing their names on the various freelancing websites and social media platforms. People who run a business understand your business. You can read that between the lines.
For example, a content writer who doesn’t work in a company will simply focus on the topic without instilling a sense of personality. But a content writer who runs his own business understands how to run a business and he or she brings the same experience to you when writing your content.
The content writing company has a consistent fee structure
Content writing fee is an important issue both for the content provider and the client. There must be a reason for the content writing company to charge what it charges. The fee shouldn’t be random.
When I tell my clients how much I charge they know why I’m charging that much. After that I don’t negotiate because I know that to be able to deliver quality and consistency there is a certain amount of money that I must make. There are many content writing companies who will negotiate to insane lengths and then compromise with quality, originality and deliverability.
Finding whether you are paying the right fee or not can be a tricky question if you don’t understand how important content is for your business. As the famous saying goes, “if you offer peanuts, you get monkeys”.
Hence, look for a content writing company that has a consistent and logically defined fee structure.
As I have written in the beginning, content is a crucial part of your content marketing effort. It is the backbone. You consistently need high quality content. If you are constantly changing your content writing company, it hinders your content writing efforts. Don’t be in a hurry when looking for the right content writing company. Take your time finding one.