35 types of content that require writing

Content writing isn’t just about writing for blogs, web pages, email broadcasts, and social media updates.

Similarly, when it comes to content marketing, and writing for that purpose, there are multiple content forms where writing is required.

In one of the Quora updates, someone had asked if content writing is overrated. The sentiment originated from the fact that everybody seems to be providing content writing services these days.

It is like saying everybody walks, so walking is overrated. Everybody uses mobile phones these days, so, mobile phones are overrated. Millions of people drive around, so driving must be overrated. Almost everybody goes to doctors these days, so doctors are overrated.

Since everybody writes, sometimes people end up thinking that writing is overrated.

Writing was invented some 3000 years ago. Initially not everyone was crazy about writing. Socrates was dead against writing because he thought that if people started writing, they would use their brains less. Since knowledge could be preserved with writing, there was no need to memorize it. I wonder what he would think of mobile phones.

Most of the non-verbal writing exists in written format. Of course, you may say that you can use graphics and videos to explain concepts and I completely agree, but if everything turns into graphics and videos, what about those people who want to read?

Reading is a conversation. It provides multiple stimuli that are lacking in graphics and videos. When you are reading, you are imagining. You are not being provided audiovisual cues on a platter. Therefore, most of the people prefer to read, and since they prefer to read, content needs to be written.

As mentioned above, although content writing is mostly related to website content and blogs, there are various types of content needs that can only be met by writers. Listed below are some content types that require extensive writing.

1. Blogs
2. White papers
3. Case studies
4. Podcasts (writing script)
5. Articles
6. Email marketing
7. Newsletters
8. Social media campaigns
9. Website content
10. Guest blog posting
11. Influencer interviews
12. FAQs
13. Testimonials
14. News assignments
15. Storytelling
16. Product descriptions
17. Product reviews
18. E-courses
19. Landing pages
20. SEO content
21. Press releases
22. Wikipedia-type websites
23. App notifications
24. Lists
25. How to articles
26. Best practices
27. Content repurposing
28. Business forecasting
29. LinkedIn posts
30. Chat bots
31. Paid advertising
32. Sponsored content
33. Guides
34. Reports
35. Educational content

Although these are different content types and they can all be used for content marketing purposes, they need talented writers to be effective.