You have won half the battle if you’ve created a good headline for your website or blog post. It’s all the more important in the times of social media and social bookmarking where your well-prepared headlines can attract lots of attention. Having said that, do pay close attention to the following when you are creating your next killer headline:
Don’t create a headline just to create attention
This proves counter-productive and incites lots of WTFs if your headline doesn’t match your content. Make sure your headline truly represent the message of your blog post or web page.
Use your main keywords in the headline
It not only helps your search engine rankings but also helps you better represent your message. Take for example the headline of this blog post — it clearly tells you that the post intends to tell you some good ways of creating highly effective headlines.
Enough of my ruminations, head to this excellent post on Copyblogger titled 10 Sure-Fire Headline Formulas That Work.