I understand your needs and I can meet them
This statement should be the core strength of your website copy when you are trying to promote a product or a service. You need to empathize with the visitor and…
Increase your sales and conversion rate by writing useful content
Content doesn’t just mean text full of numbers and hypothetical statements. It needs to solve a purpose, your visitors and prospects must find it useful. After all people don’t visit…
Instilling confidence and trust with your copy
This excellent post at Copyblogger talks about imaginary trolls that stop your customers and clients from doing business with you. It is a bad, bad world isn’t it? Especially so…
The value of your content in the context of social media
There was a time when in order to promote your content you had to focus on search engines and external links. Even today both these entities matter a lot but…
Is email marketing content different from web marketing content?
Of late I’ve been getting plenty of assignments that involve writing content for email marketing campaigns. Intermittently a few clients want to know what is the difference between writing content…