Empathy is the key when you are writing copy
In this Copyblogger post James has written how important it is to empathize with your readers. I think this is the most important aspect of your entire copywriting activity. Empathizing…
Should business pages be published using WordPress?
Of late I’ve been using WordPress to publish various non-blog pages on my website. Maintenance becomes easier and I don’t have to connect the FTP whenever I want to add…
Balancing life and work as a freelance copywriter
Just read a nice blog post on how to manage and balance your personal and professional lives. When you are working from home it is very difficult to draw a…
Setting my business goals regarding online copywriting
Of late I have been quickly getting rid of all the things that delay my working or make me work slow. For instance I have changed lots of software tools…
Should I be charging by hour, by word or by page, for copywriting?
As the number of quarries increases many clients ask me how I charge. Till now I have been charging by pages and those pages contain particular number of words. Beyond…