Your search engine rankings definitely depend on the sort of content you have on your website/blog and also the quantity if you face tough competition. Your content conveys to the search engine algorithms exactly what information your website contains. Than the search engine algorithms use their own logic to rank your content according to the keywords and search terms used by their respective users. On a basic level a search engine like Google.com ranks your pages according to
- The quality of your content
- The quantity of quality content
- The occurrence of keywords and relevant phrases
- The usability of your website
- The number of “trusted” websites linking to your website
The importance of an SEO content writer
As far as an SEO content writer goes, his or her job is not only producing great content for your website but also arranging the text in such a manner that it is easier for search engine crawlers to crawl it, index it and then supply that information back to the search engine servers. There is a thin line that divides quality/qualified content and spammy content. Even when you think that you have got great content going for your website (most of us don’t intentionally want to publish spammy content) you might end up having suspicious content just because your SEO content writer doesn’t actually know how to create SEO content.
That is why it is very important to work with a content writer who exactly knows what he or she is doing and also has a performance record to prove that. Merely having an ability to use keywords again and again doesn’t make one an SEO content writer. He or she should know that search engine algorithms can also read between the lines.
Can your SEO content writer improve your search engine rankings?
Of course your SEO content writer can improve your search engine rankings because after all your search engine rankings are all about the content you have. Frankly content can exist in many forms and textual content (where a content writer gets involved) is just one of them. Content on your website can exist in the form of video, audio, presentation slides and images and almost all major search engines have separate engines dealing with them. But if you want to be found for written/textual content then your SEO content writer can make a big difference.
An SEO expert is totally different from a content writer. An SEO expert can help you improve your search engine rankings but he or she cannot help you improve your conversion rate. Your conversion rate can only be improved by compelling content: content that informs as well as convinces.
SEO experts have their own importance and I’m not saying that you shouldn’t hire SEO experts to improve your search engine rankings, but given a choice between hiring an SEO expert and hiring an SEO content writer I will always suggest you to go for an SEO content writer. This is not because I myself am a content writer and hence I’m biased towards them, it’s just that if you are hiring an SEO expert at the cost of an SEO content writer then you aren’t achieving much (it’s another matter if you already have high-quality compelling content but it’s not faring well on search engines – that again indirectly means that it is not high-quality content, but anyway, I digress).
With an SEO content writer – provided he or she really knows his or her stuff – you kill two birds with one stone (I’m not in favor of killing birds, by the way). You get a content writer that produces high-quality content and consequently improves your conversion rate, and additionally, he or she also gets the right people to your website from search engines and other online sources.