Content marketing strategies to boost your conversion rate
Obviously the fundamental objective of your overarching content marketing strategy is to boost your conversion rate. But what do you do for that? How do you make sure that you…
Make customer success stories a big part of your content marketing
Customer success stories are rapidly becoming a part and parcel of content marketing on the Internet and advertising in the conventional media. When people read about your product or service,…
Know your audience before writing content and starting your content marketing campaign
As I often say on my blog and website, most of the people plunge into the depths of content marketing without knowing what they are doing, and without knowing what…
The importance of knowing your content marketing KPI
Content marketing is more effective if you know your KPIs – key performance indicators. What exactly do you want your content marketing to achieve for your business? Engage your visitors…
The importance of maintaining a content marketing calendar
In my previous blog post titled How to Add Method to The Content Marketing Madness I briefly touched upon the point of maintaining a content marketing calendar so that you…