How does targeting work in content marketing
Your content marketing needs to target a particular audience if you want to experience success. I think this is a fundamental fact and everybody knows that. The problem is, how…
How do you measure the ROI of content marketing?
According to this Marketing Land article, nearly $ 16.6 billion was spent in 2011 on content marketing. If you’re wondering why I’m referring to such an old link it’s because…
How to create brand loyalty with content marketing
This nice blog post on Entrepreneur lists different types of content marketing as infographics, newsletters, ebooks, videos, case studies and blog posts and information articles and then goes on to…
What the heck is content marketing?
Aren’t we constantly talking about content marketing? But what the heck is it, recently asked one of my clients. I could totally relate to his confusion, I mean, does it…
How to hire the best content writer for your startup
Although the startup economy is buzzing with lots of excitement and opportunities, it is also fraught with extremely high risks especially when careers and lots of money are involved. Just…