13 content marketing mistakes you should avoid
Mistakes in general are not bad as they help us learn, and the same applies to content marketing. The important thing is that you are aware of something called content…
What is news content marketing and what are its benefits?
News content marketing is writing, publishing and distributing highly interesting and relevant information and updates about your company/organisation or about related events taking place elsewhere. This is something slightly different…
What’s better, owned content or sponsored content?
First let’s understand the difference between owned content and sponsored content. Owned content is the content that you produce, write or get written on your own and then publish it…
Why 86% of B2B marketers use content marketing?
In an annual study by the Content Marketing Institute titled “2015 B2B Content Marketing Benchmarks, Budgets and Trends” 86% B2B marketers are using content marketing to promote their businesses. The…
It’s not Google’s fault that your business entirely depends on the search engine
When people feel bad about their rankings suddenly changing due to erratic algorithmic changes at Google it is understandable because businesses incur losses. Something that might be inane and simple…