Category Archives: Content Writing

How can content writers benefit from AI writing tools?

Can content writers benefit from these AI writing tools?

They definitely can.

If you feel threatened by the onslaught of AI writing tools, there is no need.

As of now, these tools are far away from writing like humans.

Like you, they don’t have a unique writing style.

They write well.

There are no grammar and spelling mistakes.

In near future they may even do research to get relevant data when writing articles and blog posts.

But if they are doing the work of content writers, why would someone hire a content writer?

Why not simply work with an AI writing tool?

Many people may choose to do so.

Lots of grunt writing will be done by these tools.

By the end of the day writing is a creative process.

An AI writing tool can write like a content writer with average abilities.

It cannot write like a professional content writer.

The one blog post that I generated lacks emotion and style, and hence, I published it in the name of another writer, and not under my own name.

Some advantages of working with AI writing tools

AI writing tools definitely come with multiple advantages and that’s why there are so many of them these days.

I’m listing some advantages below.

AI content writing tools are good for creating outlines

Creating an outline can be a tedious job.

You may need to gather points from different websites and blogs and then craft your outline.

When I was trying out the Scalenut AI writing tool it asks for some keywords.

Then it asks for the main headline.

Beneath the main headline, you need to enter 200-500 characters about what you want to write.

Then it automatically generates a list of topics and subtopics that you can cover in your article or blog.

For example, it presents you with 5-6 H2-level subheadings.

You can move them up and down.

You can remove them one by one.

You can add your own H2-level subheadings.

You can similarly add your own H3-level subheadings.

It also showcases similar blog posts and articles published by other websites.

It has an interface that automatically makes you write an outline for your blog or article.

Even if you don’t want the AI content writing tool to write for you, it is good for creating outlines and doing some initial SEO research.

Unfortunately, I can no longer use the Scalenut AI tool because when I tried to subscribe it asked for a credit card.

I have a debit card but I don’t have a credit card.

I have contacted them on Twitter, but they haven’t yet responded.

You can scale up content writing

Sometimes your blog or website requires you to make multiple updates in a day.

You can either spend hours writing content, or you may need to hire multiple content writers.

With an AI content writing tool you can generate 1500-2000 words in a matter of a few minutes.

It may not be a perfect article or blog post, but it gives you enough material to edit and reform.

In the time it takes to manually write a single blog post, you can write 3-4 blog posts.

Personally I feel how well your AI content writing tool writes depends on your niche or your field.

I haven’t had a chance to try out various professions with the AI writing tool that I tested.

I tried topics like content writing and copywriting and for that, it was generating decent content.

What about accounting?

What about topics like engineering, medicine, architecture and other topics that require expertise?

What about writing a movie review or a product review?

Most of the AI writing tools are not offering preview without a credit card.

This is a bummer.

Therefore, I haven’t been able to try various topics.

But you can certainly scale up your content writing if your AI writing tool generates good content on your topic.

Make more money as a content writer

Again, this is subject to how well your AI writer writes your content.

But if you can generate lots of content and then revise it according to your writing style, as a content writer you can work much faster.

Most of my clients hire me not just because they need content, they are looking for content in my style or in my voice.

When you can work faster, you can take on more assignments and this way, you can make more money.

You need to keep in mind that your subscription cost may go up as you use more words.

In particular subscriptions, some AI content writers offer up to 10,000 words and some offer 100,000 words.

It depends on which AI tool you use.

An AI writing tool can help you overcome writer’s block

A good thing about AI writing tools is that they don’t suffer from writer’s block.

Writer’s block is a state of mind when you are unable to write.

Suddenly, ideas cease to come.

You cannot think of good words.

You cannot form sentences.

You feel stumped.

In such situations, an AI writing tool can help.

First of all, it asks you questions in such a manner that you are forced to use at least some imagination or creativity.

For example, it will ask you to enter a headline or the title of your web page or blog post.

Then it will ask you to enter a few introductory words.

Based on this information it will present you with an outline.

Even after that if you’re not feeling like writing, you can generate 1500-2000 words to play with.

By the time you are through with the interface, your writer’s block will be over.

Here is a nice blog post on how to generate content writing ideas with an AI writing tool.

What are the disadvantages of using an AI content writing tool?

There are certainly some risks involved when you choose to depend solely on an AI writing tool.

Here are a few disadvantages that you may encounter when using an AI writing tool.

Risk of plagiarism and inferior quality

How good a writer are you yourself?

Can you easily differentiate between quality content and inferior content?

I will tell you why it matters.

When you work with a “human” professional content writer, you can rely on him or her for writing high quality content.

Even if you’re not an experienced writer yourself, you know that you are getting good content because it is being written by a person, manually.

Solely depending on your tool’s judgement can fill your website or blog with lots of inferior quality content.

Can you trust the developers of the AI writing tool?

What if they are simply plagiarising content from other websites and blogs?

It may be difficult to make out whether they are actually using AI and natural language processing to generate text or they are simply extracting text from other websites.

Suppose your command over the English language (assuming that you are writing content in English) is not good.

Can you make out if the language used by the AI writing tool is up to the mark?

What about Google’s wrath?

These days Google is coming down heavily upon websites and blogs that use automated tools to generate lots of content just to improve search engine rankings.

The latest Google algorithm update specifically targets such websites.

What is an AI writing tool but a software that generates text automatically?

Google hasn’t laid out all its cards, but what if its algorithm can make out if you have used an AI writing tool to generate lots of text fast?

Your search engine rankings may suffer irreparably.

Google may be a big reason why many people won’t be using AI writing tools, at least in the coming few months, until the dust settles down on the latest update.

No creativity and imagination

Human creativity and imagination are limitless.

You give me a topic and I can write on it in 10 different ways using the same information.

I can tell you an anecdote about a certain product or service.

I can use storytelling to drive in a point.

I can make a joke.

I can be funny; I can be tragic, and I can evoke fear in the same piece of writing.

An AI writing tool cannot do that.

Its writing is boring and drab.

Even if it tries to be funny, it sounds like an inexperienced writer.

This is one of the biggest reasons why people who really value quality content won’t be using AI writing tools.

My suggestion would be, if you want to use an AI writing tool, use it for research, compiling ideas and creating outlines.

Don’t use an AI writing tool if you are not an experienced content writer because otherwise, you won’t be able to judge its quality.

Also, be careful of what AI writing tool you use.

There are many in the market.

As it happens with every fad, every kid on the block wants to develop the next killer AI writing tool.

Some of them may be resorting to “shortcuts”.

Use a tool only when it is endorsed by authoritative people and publications.

Here is a list of some good AI writing tools.

Using customer location data for effective content writing

Customising and aligning content writing with customer location data

Most of the businesses want to target their customers at a personal level, preferably based on their physical location.

Customized content can be broadcast to customers based on the region, the major events taking place in the region, their proximity to a landmark and even their buying decisions based on where they live.

Content can be written across the entire customer life cycle right from discovery, till the purchase, and even beyond that.

This helps in long-term engagement and retention.

Listed below are a few ways you can use targeted content writing using location data.

Targeted email campaigns

People may subscribe to your mailing list from all over the world.

As you regularly use a mailing service like MailChimp, you begin to gather data about their demography.

Suppose, you have subscribers from different countries like India, America, Canada, and Australia.

The Independence Day (15th of August) celebrated in India is different from the Independence Day (4th of July) celebrated in America.

There is no use sending an email for Independence Day greetings to all the countries.

Through segmentation, you can write content exclusively for people in India, or people in America.

Similarly, Black Friday sales happen in America and in a country like Australia, people may not even know the concept of a Friday being black.

Therefore, you can write an email campaign on Black Friday sales exclusively for your American subscribers.

Content on local events

Writing content on local events can generate immediate traffic.

For example, people in Gujarat celebrate the festival called “Garba” where, usually, young couples dance with each other.

A lot of interest is generated during this festival and people are looking for Garba-related content.

If you write content on such a local event, it generates immediate traffic for your website or blog.

Not just website or blog, even if you have a shop or a restaurant, your content writing can generate buzz and get you search engine traffic, that in turn, can drive foot traffic to your shop or restaurant.

Location-based content writing helps you target customers at a granular, personal level.

The content is written based on their physical location.

The focus points can be their proximity to a business center, or a major event (like a World Cup) happening in the region.

Content can be written targeting their entire journey including discovery and purchase, to engagement and retention.

What is the biggest example of location-based marketing that you encounter in your day-to-day life?

Google search.

When you search for “coffee shop near me” and you live in New Delhi, it is not going to show you a coffee shop in Manhattan.

It is going to show you different coffee shops, not just in New Delhi, but near you.

If you live in Lajpat Nagar, most of the coffee shops displayed in the search results are going to be from Lajpat Nagar.

Where does location data come from?

There are special apps that draw location data from mobile phones.

Different mobile apps ask their users to consent to share their location data.

This location data then is used in campaigns and notifications.

There are many third-party services that can provide you location-based data.

Most of the location-based data right now comes from mobile phones.

How to use location-based data in different forms of content writing?

You can write dedicated landing pages based on geo-targeting.

Targeted advertisements can be written.

You can write targeted content on social media websites, blogs and forums.

You can do mobile targeting by sending notifications that are relevant to some ongoing local event.

How deeply you use location-based data as a content writer depends on your access to the data.

If you are doing content writing for a client, then your client will be providing you the location data that you can then incorporate into your writing.

If you are writing for your own website, you will use different services such as Google Analytics or MailChimp to find information on where most of your visitors come from.

It isn’t necessary that you first get location data and then you write content based on that.

You can also target locations through content writing.

I have been writing content for an accounting client who is trying to target different countries for accounting outsourcing services.

We have written dedicated pages for different locations.

Location data is also used with within malls and shopping complexes.

Precise location of a person can be picked from the mobile phone and highly targeted SMS notification content can be beamed to the prospects.

As humans we care more about what’s happening around us, in our own neighbourhood, in our own locality.

Also, we like to read and hear about places we often visit.

We like local food.

We like local trends.

We want to read about what’s fashionable in our neighbourhood.

We want to update ourselves on what major events are happening in our locality.

In most of the cases we are proud of our hometown and hence, we want to read more stuff about it.

This need can be satisfied with location-based content writing.

I just used an AI-powered automated content creation platform and these are my observations

Providing the information to the Scalenut interface

It is a step-by-step interface.

In the beginning it asks for the main headline.

After entering the main headline, it asks you to enter the main keywords or the phrases that you would like to use in the blog post.

The main headline comes with the H1 tag.

You can also write an introduction – around 500 characters – of what you want to convey through the blog post.

In the next screen you write the different subheadings using H2 tags and sub-subheadings using H3 tags.

For the time being, there doesn’t seem to be a limit on how many H2 and H3 subheadings you can create.

Upon checking again, I found out that in the free account, you can generate content of just 2000 words.

But it is more than enough to give you an idea of what the automated content generator can achieve for you.

The text generated by Scalenut is quite satisfying

To tell you the truth, I’m quite impressed.

No grammar and spelling mistakes.

Human-like narrative.

Although I formatted after downloading the document, I didn’t change any sentence on my own.

Here is the blog post that I generated using the Scalenut interface.

I made some small changes but 99.9% text comes from Scalenut.

I didn’t publish it under my name because it is not my style.

But it certainly writes like a content writer who can write well though, doesn’t have years of experience and confidence.

The content also lacks a personality so I wouldn’t say it is out-and-out professional content.

It can definitely save you a ton of time.

For the time being I won’t use it to write my own blog posts, but it can certainly be used to quickly publish content on the blog on general topics.

It has written the blog post better than many of the content writers I’m working with these days.

This brings to my mind: unless you develop your individual style and voice as a professional content writer, such automated content writing tools can easily replace you.

Do tools like Scalenut worry me as a content writer?

As such I don’t write bulk content.

Such tools are good for bulk content.

Most of my clients hire me because they want my personal touch.

I’m going to subscribe to the tool for a month and play around more.

I think its best use would be to quickly generate initial text and then give your own touch.

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