Category Archives: Content Writing

20 ideas for faster content writing

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20-ideas-for-faster-content-writingWhen I say “faster content writing” I don’t mean writing or typing fast, what I mean is, you should be able to generate new content writing ideas very fast.

70% B2B content marketers find it very difficult to come up with new and engaging content (source). Everybody wants to write great content and use content marketing to promote business, but when it comes to generating fresh and engaging content, most of the people are stumped. After all, how many ideas can you come up with? Read 10 tips to write high-quality content extremely fast.

Faster content writing means continuously coming up with new ideas and then giving shape to those ideas as fast as possible so that they can be published as blog posts and articles. Read With what frequency should you publish your blog?

People who are capable of faster content writing are not prodigiously talented (some of them might be). They’re not constantly being bombarded with outstanding ideas for faster content writing. They have just developed a system that enables them to generate new content on a daily basis.

Why faster content writing is a challenge?

Faster content writing is a challenge because

  • Not everyone is a writer or at least a habitual writer
  • Constantly coming up with new ideas requires research and concentration
  • Writing takes time no matter how great an idea you have come upon
  • Even the physical part of content writing – typing, that is – can be a challenge to some
  • Ideas don’t grow on trees – you need to constantly read social media updates and blog posts and articles by others.

Read 20 benefits of hiring professional content writing services.

Is faster content writing possible?

Yes it is. It is not magical. It doesn’t even require special talents. You just need to get in the habit of writing content faster using all the tools available to you. Faster content writing is mental state, actually.

If your brain is not attuned to processing information and then converting that information into writing, faster content writing will be difficult for you. Again, it doesn’t mean it cannot be achieved. In a couple of weeks, you will get into a groove and every opportunity you come across will be a content writing opportunity. Read 22 ways to create compelling content when you are stuck for ideas.

Another thing you need to keep in mind is that faster content writing is more of a system rather than a singular activity. It’s a process that you will need to set in motion and it may take a few weeks before you can achieve faster content writing in a fruitful sense. You need to learn to gather information and then organize that information. You will need to learn to work on multiple blog posts and articles and organize them in their respective files and folders. You will have to keep an eye on the research data and bits of information that you may use in your blog posts and articles. Anyway, let’s get down to the basic topic of this blog post:

20 ideas for faster content writing

  1. Have a well-defined content strategy: If you don’t have direction it will be very difficult to come up with content writing ideas. Once you have a well-define content strategy at your hand your content writing will be faster because you will know what you are trying to achieve.
  2. Prepare a long list of keywords and search terms: A list of keywords and search terms will help you define your topics. You can get at least 5 blogging ideas out of every keyword and search term, and if you have 20 keywords and search terms, you already have 100 blogging ideas. If you plan to publish one blog post everyday, you are set for the next 100 days. If you follow the next steps, by the time you are through with 100 blogging ideas, you will have a collection of 300 more blogging ideas. Why is it important to have blogging ideas? Because once you have a title in front of you, content writing becomes much faster.
  3. Start maintaining an ideas file: These days I’m using OneNote to keep all my content writing and content marketing blogging ideas at one place. I’m also using XMind to organize topics and track at what stage I am with these topics. Read 10 productivity tools that I use for content writing.
  4. Prepare your own list of content writing productivity tools: We are blessed with lots of tools in this digital age that can help us achieve faster content writing. We have state-of-the-art word processors. As I have mentioned in the above-linked blog post about content writing productivity tools, you can do content writing on your PC, laptop, tablet as well as mobile phone these days. So, you’re not even confined to a single place. Whenever you are visited upon by an idea, you can start writing. Use your favourite text editor on your mobile phone. Explore various word processors.
  5. Learn to save ideas as you come across them: For instantly saving ideas I use Google Keep when I am not in front of my PC. Of course, when I’m working on my PC I use the OneNote clipper in the browser. Save blogging ideas right left and center. Never give too much thought into what you should save and what you shouldn’t save. These days space isn’t a problem whether you are saving information on your local drive or on a cloud drive.
  6. Work on multiple blogging ideas simultaneously: When you start writing a blog post you don’t have to finish it in one go. If you’re feeling stuck, leave it and move on. Do some other work. Don’t spend much time if nothing comes to your mind. If you are receptive of faster content writing, ideas will come on their own and then you can quickly open the file (this is where the ability to work on any device comes handy) and start writing.
  7. Do regular reading on your subject: Writing without reading is very difficult. Reading is like a nutrition. It keeps the land of your creativity fertile. Your brain becomes ripe for writing ideas if you are reading other people. If you don’t have time for reading books you can read blogs. You can check out Medium. You can also check out Flipboard for lots of interesting content.
  8. Track your topic using Google Alerts: This is a nice way of tracking what the others are publishing about your subject. For example, if I never want to run out of content writing ideas about content marketing, I can receive Google Alerts on the topic of “content marketing”. So, whenever someone publishes something about content marketing or says something about content marketing on his or her blog or website, you get an email with the link. This way, you are letting other people send you multiple blogging ideas every day, making your content writing much faster.
  9. Keep a tab on social networking websites: Lots of interesting stuff is posted on Twitter, Facebook and LinkedIn. You don’t need to waste time on multiple social networking platforms. Explore various platforms and see where you can find the most useful and interesting content writing ideas and then spend more time there.
  10. Subscribe to some mailing lists or newsletters and your subject: If you don’t have much time to visit blogs and websites individually, many of these blogs and websites publish regular newsletters. They will send you emails whenever they update their blog or website and if you want you can visit the link and get content writing ideas from there.
  11. Get content writing ideas from your existing blog posts and webpages: For example, I can write a complete blog post on how to use social networking websites to get more content writing ideas. Yes, I can write a complete 1000-word long blog post on this subtopic. Similarly, you can revisit your already-published blog posts and see if you can get new content writing ideas from there.
  12. Re-purpose existing content: I often make slides out of my existing blog posts and then upload them on SlideShare. Here are a few slides on content writing and content marketing that I have uploaded. A good thing about these slides is, especially in the latest versions of PowerPoint, that you can export them into a video file and then upload the video file to YouTube. You can also create graphics from useful portions from your existing blog posts.
  13. Create an editorial calendar: Maintaining an editorial calendar that you strictly follow will help you write content faster. This is because if you know on what day what you need to publish, you will create a writing schedule accordingly. Scheduling is very important. It helps you in faster content writing.
  14. Write focused content: Don’t try to pack everything in a single blog post or webpage. Cover a single topic in a particular blog post because this way you will be able to write faster. It will also help you research better and even organizing this research will be a lot better and faster when you focus on a narrow topic.
  15. Use a dictation software: These days you can do voice typing practically in every device. You can get a dedicated dictation software like Dragon NaturallySpeaking. If you don’t want to spend so much money, Google Docs allows you to do voice typing in the Chrome browser. You can do voice typing on your mobile phone and the typing is quite accurate. This in itself can double your content writing speed.
  16. Improve your vocabulary: This may seem unrelated but if you are comfortable with vocabulary you will be able to write faster. Lack of proper words can stunt your writing. If all the time you have to check whether you are using the right words or not you will be considerably slowed down. On the other hand, if you have a decent vocabulary your content writing will be quite fast.
  17. Organize your thoughts using a mind mapping tool: Writing complete sentences and paragraphs can be a problem and at moments it can be quite daunting. On the other hand, writing monosyllabic text or even single words is easier and faster. I don’t use the above-mentioned XMind just to organize topics, I sometimes also use it to organize thoughts for a single blog post. I create a dedicated mind map for a single blog post and then I start adding sections and then adding subsections to those sections, and so on. A good thing about a mind mapping tool is that you can also add multiple comments to the various branches. Once you have a mind map, you can write a blog post in 20 minutes.
  18. Outsource to an editor: Your content writing can be much faster if you don’t have to worry about grammar, spelling and style. Write like a maniac and then outsource the editing part to an editor. This way, you will be able to write what you want to write and the writing will be high-quality once your editor is through with it.
  19. Follow a set pattern when writing blog posts: If you jump headlong in the process of content writing you may face mental blocks and other hurdles. Instead, create a structure and then stick to it. For example, writing a particular blog post may include
    1. Ideation
    2. Outline
    3. Research and data gathering
    4. Draft writing and preparing graphics
    5. Revision, editing and proofreading
    6. Publishing
    7. Distributing the link on social networking websites
  20. Keep track of your most creative hours of the day: This must be the time when you feel very creative and your words flow like a mountain stream. It may take a few weeks to find out exactly when your writing is seamless but once you have discovered and once you start writing during those periods of the day, your content writing will be much faster.

If you take your content marketing seriously and if you plan on writing content for your website or blog on your own, how you can do faster content writing should be taken seriously. It may not matter in the beginning but as you go on writing week after week, month after month, how much time you spend on writing individual blog posts will begin to matter a lot, especially when writing content is not your livelihood.

What is thin content according to Google? Does it harm your SEO?

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what-is-thin-content-according-to-GoogleThin content according to Google is little or no original content. Google wants to provide information-rich search results to its users so obviously it doesn’t like it when valueless content appears at the top of the search results. This is why when Google considers your content as “thin content”, it penalizes your website and consequently, this harms your SEO.

What sort of content is thin content according to Google?

Many web owners start generating meaningless content hoping that this would improve their search engine rankings. This can be auto generated content. It can be doorway pages. It can be scrapped content (a web script visit pages and scraps contents of them). It can be duplicate content – same content but different headlines.

The content that is not generated by a human after due thought is basically thin content. Google has advanced algorithms to make out if you are generating thin content to improve your SEO.

It is not entirely true though. Even human-generated content can be thin content. For example, you have been creating webpages and blog posts that are just 200-300 words. This can be termed as thin content. In itself it cannot be harmful for your SEO but what would Google prefer? 200-300 words on a topic by you or 1500 words on the same topic by someone else?

This is what Google has to say about thin content:

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don’t add substantial value to users.

Here is a video where Matt Cutts describes thin content

Although thin content was in vogue in the early 2000’s and mid-2000’s, some ill-informed website owners and SEO experts still think that quickly generating lots of content can get them good search engine rankings.

The problem may lie in the fact that by fluke sometimes the websites begin to get good rankings but these rankings don’t last. Sooner or later these people get caught but before they get caught, there is so much noise about their fete that many more people get misguided.

The story has it that Google Panda was released precisely to tackle the problem of thin content.

Difference between thin content and curated content

Content curation is a very good content marketing tactic. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. Read Should you create content or curate content?

Since in content curation you’re basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content?

Google’s advanced text analyzing algorithms can easily make out whether you are curating content or generating thin content. There are no instances of people being penalized for curating content.

Again, thin content is all about creating lots of useless content in order to generate search engine traffic. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Read 10 tips to write high-quality content extremely fast.

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly.

How to avoid the thin content penalty from Google

Now that you know what is thin content according to Google, how to avoid thin content penalty?

Publish quality content. Publish content that delivers value. Publish content that people would like to share and link to. Read 20 Evergreen Characteristics of Quality Content.

This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. If people like your content, Google automatically likes it.

Aside from this, take care of the following steps in order to avoid the thin content penalty from Google:

  1. Use your keywords and search terms but avoid using them needlessly. Read How I select and organize keywords for writing optimized content.
  2. Write content keeping your visitors in mind and not search engine crawlers. Read How to write content for humans but optimize for Google and other search engines.
  3. Try to pack lots of information and lots of research because this will enable you to write long webpages and blog posts, which are preferred by Google.
  4. Make sure there are no spelling and grammar mistakes because low quality content normally has lots of spelling and grammar mistakes.
  5. Create unique content. Read How to help your business stand out with unique content.
  6. Write to impart knowledge, educate people and to provide them help instead of simply writing content to get better search engine rankings.

It is very important that you are careful about the various Google search engine guidelines on creating content. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently.

How to evaluate your SEO content writing

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how-to-evaluate-your-SEO-content-writingSEO these days depends a lot on your content writing. Of course, it has always depended because unless you have content, there can be no SEO, but these days you especially need to continuously evaluate your SEO content writing because badly written content can harm your SEO as much as well-written content can improve it. Read 10 tips on how to write SEO content for your website.

Search Engine Journal has published a nice post on How to evaluate the SEO value of a piece of content and I thought, I would add my own thoughts to it. This post on the importance of evaluating your SEO content writing mentions two ways Google determines the SEO value of your content:

  1. Behavioral analysis: Google analyses how people behave while accessing and consuming your content. How much time they spend on individual blog posts and webpages? How often your content is shared among people and social networking websites?
  2. Quality Raters: Everything isn’t algorithmic at Google it seems. Google also hires human search quality raters who use predetermined guidelines to check whether you actually have quality content or somehow you have gamed the system. Read 30+ important takeaways from Google’s search quality raters guidelines (a Moz blog post).

Why is it important to evaluate your SEO content writing continuously?

As mentioned above, Google uses user behavior as well as human quality raters to ensure the quality of its search results. Let’s delve into the behavioral analysis part deeper for a while. What sort of behavior tells Google that you have got quality content, content worthy of being ranked higher?

  • Your content delivers value
  • Your content is useful
  • People like reading your content or watching it
  • People link to your content because it is so valuable
  • People share your content on social networking websites because they think it will be useful to their friends and family

These are human validations. It makes it easier for Google algorithms to evaluate your content because the job of evaluation is being done by humans themselves. By staying longer on your website, by sharing your content, by linking to it, they are telling Google that the content is valuable and of high quality.

So, in order to evaluate the SEO of your content writing, you continuously have to evaluate its relevance, its quality and its value. It’s not just about sticking to Google’s guidelines, it’s about delivering value through content writing. If you deliver value, you automatically stick to Google’s SEO guidelines, unless you do something really stupid, like 60% of your content being your keywords.

What do you need to consider while evaluating your SEO content writing?

Here are a few things you can keep in mind while evaluating the SEO of your content writing:

  • Research your keywords and search terms that people use to find your website. Do a comprehensive research. Don’t assume what keywords and search terms people would use just because you like those keywords and search terms. Think from their perspective. Prepare a physical list using an Excel sheet.
  • Write high quality content that helps people solve problems. Remember that ultimately your content needs to be useful to people and if it is not useful, no matter how much “optimization” you do, it is not going to work. As you have seen above, human validation is very important for Google and even other search engines like Bing. You cannot make people like your content just by the dint of its existence. You actually have to deliver value.
  • Use the right keywords and search terms while writing your content. Search engine optimization is very important because more than 70-80% people, despite social networking websites, still use search engines to find your content. If they cannot find your content, it is of no use to them. They’re not going to read your content and they are not going to share it and they are not going to link to it if they cannot find it. So, use your keywords, and use them contextually. Don’t stuff them.
  • Go an extra mile to make sure that right people can find your content. Share your link on your social networking profiles. Use different formats like images, videos and slides to make your content available in as many formats and as many media channels as possible. This is where marketing comes. After content writing comes content marketing. Read Content writing is just a tiny part of content marketing, but the most important.
  • Google also evaluates the SEO of your content writing by the length of it. If your blog post or webpage is less 300 words, Google calls it “thin content”: although it is content, it is not of much value. The length matters these days. Write blog posts and articles that are more than 1000 words, whenever possible.
  • Never forget accessibility. Does your website comply with the W3C guidelines? When you make your content accessible it’s SEO value automatically increases. This is because when your content is accessible to humans, it is also accessible to search engine crawlers. Use the right attributes to organize your content. Use headline tags and bullet tags to make your content scannable. Use alt text, title text and captions to make your images accessible. Don’t use lots of JavaScript before your content.

Finally, this is how you evaluate your SEO content writing

  • Is your SEO content attracting traffic for the right keywords?
  • Is your content attracting enough traffic?
  • Are people linking to your content? This is one of the most important ways of evaluating the SEO of your content writing because people will link only when your content is worthy of linking.
  • Is your bounce rate coming down? Are people spending more time on your website or blog consuming your content? If they stay longer on your website it means they find your website useful and consequently, it tells Google that your content is useful.
  • Are people sharing your content on social networking websites? This is a very nice benchmark to evaluate the SEO of your content writing. Many people sharing your content on social networking websites means your content is valuable, interesting and worth-sharing.
  • Are you linking to other pages and blog posts from within your website when writing new content? This makes it easier for Google crawlers to find your content.

These are a few ways of evaluating the SEO value of your content.

What is the importance of content writing in SEO?

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importance-of-content-marketing-in-SEOThe importance of content writing in SEO can never be overstated. With most of the SEO services making content writing an integral part of search engine optimization, you cannot separate content writing from SEO. Read Why you can’t ignore content marketing as an SEO expert.

Why is content writing important for SEO?

One of the biggest reasons why the importance of content writing in SEO never diminishes is that Google prefers high-quality content. Long gone are the days when your content (your links) could get good rankings on the strength of just your keywords and key phrases.

Of course, keywords and key phrases still matter and you cannot hope to get better SEO without creating content around your keywords, but they are not the sole drivers of your rankings. Read 10 tips on how to write SEO content for your website.

Your rankings don’t just depend on keywords. Your SEO depends on:

  • The value of your content
  • The quality of your content writing
  • The keywords and the key phrases that you use
  • The social media attention your content gets
  • The number of backlinks your website or blog gets from “trusted” websites
  • The frequency with which you publish content on your website or blog

Social validation and backlinks these days are as important as the quality of your content, the number of webpages and blog posts, and your keywords. In many cases, even if your content is mediocre, just because it is being linked from different external websites, it enjoys better rankings, so much is the importance of backlinks. Read Relation between content writing and SEO.

You will notice that all the points mentioned above involve content writing unless the primary content that you publish is videos and images.

Unless you write quality content you are not going to get social media attention. People are not going to share your content. People are not going to link to your content. You have to provide value. Your content needs to be well written and relevant. It should be inspiring enough to make people talk about it and link to it. They’re not going to link to your content as a social service. They won’t pay attention unless there is an overwhelming reason to pay attention.

This is where importance of content writing in SEO stems from.

Why does Google give importance to content writing for SEO?

The reason is very simple. What does Google do? It finds useful information for people. If it is not able to find useful information based on the search terms people use, people will stop using it. This is why a large team of math PhD’s at Google are working round-the-clock churning up algorithms to weed out inferior content and push forward high-quality content. Read How to write content for humans but optimize for Google and other search engines.

So, Google’s present and future depends on quality content writing, credible content writing. Without relevant content, Google cannot survive. Hence, it loves you if your content writing is good, and it ignores you, and even penalizes you, if your content writing is inferior. This is why content writing is so important for your SEO.

Brief recap of how to do content writing for SEO

Content writing for SEO isn’t as difficult as it may seem. All you have to do is write for niche topics and stay focused. Aside from this, here are a few content writing tips for better SEO

  • Do detailed keyword research before content writing: Keyword research is very important. Although over-use of keywords in your content writing can get you penalized and your rankings may suffer, writing content around your keywords, as of now, is unavoidable. Focus on long phrases. Write your content as if you are providing answers to questions. This will help you write your content around your keywords or the search terms people use to find your website or blog.
  • Write about something people care about: Create content people would like to find. Write on topics that matter to people because after all people will be searching for those topics. I provide content writing and content marketing services on my blog so it doesn’t make sense that I start publishing tutorials on how to tweak your TV settings, unless the topic is related to content writing and content marketing.
  • Take care of the length: Longer blog posts and articles seem to rank well these days, or at least people are claiming that they do. It must be Google’s another attempt to keep lazy people away. In order to write long blog posts and articles you need to work hard, you need to come up with relevant information to enable you to write longer pieces. Anyway, when you’re writing blog posts and webpages, try to write at least 600 words. In this video Matt Cutts recommends at least 400 words for better SEO but I think this is old story. If you can manage, regularly cross 1000 words and better, try to reach 2000 words. Read The difference between long form and short form content.
  • Analyze your web analytics data routinely: You should monitor your content using Google Analytics and Google’s Webmaster Tools. These will tell you if your content is attracting the right audience. They will tell you what keywords people are using to enable them to find your website so that accordingly you can create either more content around those keywords or create less content around those keywords.
  • Edit your content: Writing, especially quality writing, is a work of passion and when you are writing passionately you tend to skip a few grammar and spelling mistakes. Even established authors have editors. Use an editing tool to write. You might already be using something like Google Docs, Microsoft Word and even OpenOffice. Pay attention to their suggestions. You can also try Hemingway Editor.
  • Rewrite existing content with new perspective: Remember that quality+quantity improve your SEO. Quantity means you need to write lots of stuff. I have observed that many content marketing and content writing blogs keep on publishing the same stuff but with different titles, different words and different links, very cleverly creating new content out of existing content. You can do the same.

The importance of content writing and content marketing in SEO

Content writing, content marketing and SEO are intertwined. You write content, then you market content and this combination of content writing and content marketing yields better SEO.

Should you do content writing just for SEO?

Sure, you can do it, but to achieve what? Companies that earn revenue from advertising may like to do that, write content just for SEO, but if you want to convert your visitors into paying customers and clients, you need to write content that converts. You want to have loyal customers and clients for your business. You can have loyal customers and clients only if you create high-quality content that engages people, delivers value, educates them and makes a mark on their subconscious.

The best way to create a balance between high quality content writing and SEO is, create high-value content, and use the right keywords.

4 stages of buyer’s journey and the role of effective content writing

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4 stages of a buyers journeyDifferent marketers may have different views on how many stages a buyer goes through before making a purchase, what comes to my mind is that the 4 stages of a buyer’s journey are:

  1. Awareness that one needs a particular product or service
  2. Research, and information gathering and idea exchange about the needed product or service
  3. When the buyer decides to go with a particular product or service
  4. The buyer purchases that particular product or service

At every stage of a buyer’s journey your content writing can play a vital role. Whether it is stage 1 or stage 4, your content is indispensable, and even a small oversight can send your prospective customer or client scurrying away. Now let’s explore these individual stages and see how your content writing can lead your prospect up till the conclusion of the fourth state.

Awareness that one needs a particular product or service

This awareness can be voluntary, induced by a friend, a family member, or a colleague, or by your content. Your content writing becomes crucial in this first stage of the buyer’s journey if you need to make the buyer aware of the need for him to go for your product or service.

Take for example my content writing and content marketing services. You hire me because

  • You know that effective content writing and content marketing can improve your conversion rate, your search engine rankings, and consequently, get you more business;
  • You have read material that has made you aware of the fact that you can use effective content writing to grow your business without spending a ton of money on online advertising.

Sometimes the buyer knows that there is a particular product or service that is being used by many people, but somehow, she is not convinced that she herself needs that product or service. At this stage, your convincing content writing can make her aware of the fact that even she requires that product or service.

Sometimes the buyer isn’t even aware that she needs your service. There are many business owners with very badly written content on their websites and consequently the conversion rate is either zero or very low. They are totally disappointed with the website. They either end up thinking that what they offer is not needed or at least not needed from them, or they try out various things without really knowing what they want.

In such circumstances, educational content can help. If your business is not doing well due to your content, through my content writing, I can make you aware. But how are you going to find me without knowing that you need my content writing service?

For that, you must be able to find my website for search terms like “how can I sell more from my website?”, “how can I improve my conversion rate?”, “how can I improve my search engine rankings?”, and so on. Through strategic content writing, I must make you aware that there is a solution available for your problem.

Research, and information gathering, and idea exchange about the needed product or service

Once a person realizes that she may actually have a use for a particular product or service, she starts doing research. She wouldn’t like to settle for the first product (or service) she comes across. She would like to know all her options. Normally she will do research on Google. She may also look through various forums. She may ask on Facebook and Twitter. She may read blog posts.

This is the stage when helpful content that you may have published elsewhere (other websites, blogs and social networks) may prompt her to visit your website. Even content published on your own blog may help her know more about how her need can be satisfied with your product or service.

Many people decide to hire my content writing service after reading my blog posts. I share so much information on content writing and content marketing that my clients are convinced that I know my stuff.

When the buyer decides to go with a particular product or service

Just because a buyer has decided to go with your product it doesn’t mean you can rest assured. She can leave in the middle of making a payment. Once your customer has decided that she is going to do business with you, you need to convince her that

  • You are reliable and trustworthy
  • You are going to provide value for money
  • You are going to be there in case there is a problem
  • She is getting a good deal by not getting the same product from somewhere else

The buyer purchases that particular product or service

Most of the businesses claim that 40% of their business comes from repeat customers – customers who have already done business with them and have had good experience.

Your existing customers are your best leads; don’t let them go and don’t let them forget about your business. Maybe you are selling multiple products or service. Having experienced satisfaction after doing business with you, they would rather do business with you again than try someone untested, even when they’re purchasing something totally different.

Having gotten a few blog posts or webpages written by me, many of my clients return for random content writing assignments or even for ongoing content writing jobs. This is because even after years, they remember my services because I’m constantly publishing content on my blog and also send them email updates.

Your content writing can help your buyer throughout her buyer’s journey.