Nothing wrong in paying for quality content writing and copywriting
Although for many years I have been turning down low-paying content writing and copywriting assignments, on an average I get 2-3 queries every day from clients who think paying for good writing the amount it deserves, is waste of money, especially when cheap writers are available.
My standard response is, “Good for you! If you want such writers, your business needs those writers, and you should stop looking around.”
I think, in most of the cases, somehow, they get the idea that my writing services are very cheap (I really, really don’t know how I give this impression on my website), even cheaper than what they are paying now, or pretend to be paying now.
Because, otherwise, if they are paying dirt cheap and if such writing is working for them, why are they looking for another content writer unless they want to pay even less?
Fortunately, most of the clients who contact me understand that their business needs quality writing and they are going to have to pay for quality writing.
My content writing and copywriting services are not very expensive, but they are also not cheap.
I don’t undersell myself.
I run a business.
I need to maintain the cash flow.
Over the years, I have gotten an idea of how much my clients are ready to pay for the quality of writing I provide.
I charge slightly less than that.
Why you shouldn’t refrain from spending money on quality content writing?
Your written content is the main point of contact when people come to your website or access your blog or receive your email message.
When people read your content, you are talking to them.
You are trying to sell them.
If your writing is not convincing, you don’t convince your customers and clients.
Every headline counts. Every sentence counts. So does every paragraph and every bullet point.
If your writing is less than professional, your customers and clients think, well, if this person cannot write properly, how can I expect him or her to deliver his or her services professionally?
You may say, “Oh well, I am a mobile app developer, so, it doesn’t matter how the content is written on my website. The client is going to hire me for my programming prowess, not my writing abilities.”
I agree with you. In your case, the client or the customer is not looking for a writer.
Assuming you are a programmer, do you think a coder or a programmer will be exploring your website to hire you?
No, he or she will be a manager, a business owner, a digital marketer, or someone who is responsible for taking serious decisions, decisions that involve spending lots of money.
Even if he or she is a coder, he or she is also responsible for hiring people.
People on such posts are very particular about messaging, presentation and above all, professionalism.
It can easily put them off if the writing on your website is not good.
Only when they are impressed with your writing, they will consider reading about your coding prowess.
This is one thing.
Another thing is, visiting websites and reading content on websites is a highly individual activity.
Your text should be conversational and interesting.
It should be able to hold the attention of the reader.
Your writing should be able to sell your idea strongly.
The passion must drip through your words.
And, if you have such writing on your website, it will constantly generate business for you.
Otherwise… do I need to say more?
Therefore, when you are investing in a good writer, in quality content writing or quality copywriting, you are investing in your business.
Writing is the oxygen your website needs to survive.
If the quality of the oxygen is not good, your website is going to suffocate.
If you think such writing is not worth paying for, for your case, it is really not worth paying for.
After all, it’s you who are responsible for the good health or the bad health of your business.