This is a question Internet marketers are facing again and again. Should businesses invest more on content or SEO in order to improve their search engine rankings?
I think both are specialised fields and you cannot favour one and ignore the other. Yes, your business needs content, written content, but it also needs to appear among top results in order to make that content accessible to search engine users.
But what if you have limited budget? What if you have to decide between content writing and SEO? What do you choose?
I will choose, certainly, content writing. It’s not because I myself am a content writer, I actually see the logic in it. Why do your individual pages and blog posts get indexed and ranked? What do people share on their social networking websites? It is your content. Without good content there is no hope of getting good search engine rankings, but without investing in SEO and by merely focusing on high quality content, you can always get good rankings.
Content is a communication and information medium. You talk to your prospects through your content. You generate leads and consequently business through your content. No matter how great your search engine rankings are, unless your content is able to convert that traffic to solid business, they are of no use.
On the other hand, have content that has good conversion rate and even mediocre traffic from search engines can get you good business.
Conventional wisdom says that you get good search engine rankings by doing the following two things:
- Creating valuable content
- Getting high-quality back links
Take care of these aspects and most of your SEO problem is solved.