SEO tips you should know as an online copywriter

As an online copywriter you not only have to write well you also have to write search engine friendly content because the search engine crawlers are as important as human visitors for every website and blog. You have to make sure that your content is easily accessible to the search engine crawlers and most of your pages are index and ranked for the right keywords.

This can be really difficult if you have no clue about what sort of search terms users are using to find the website or blog you are writing for. You can use your common sense, advice from your visitors and friends and keyword analysis tools like WordTracker and AdWords to find out all keyword combinations and phrases that you may prefer to optimize your content for.

Once you have made a list of relevant keywords and key phrases you start building your content around them and this is where SEO tips can come handy for you as an online copywriter. Here are a few things you can take care of while generating content for your website or blog:

Create highly relevant content

It is a misconception that if you use your keywords in your copy again and again it will fetch you higher search engine rankings. Of course the keywords and key phrases must be present on the page in order to get some ranking for that page but they don’t have to occur needlessly. As an online copywriter you should know how to creatively use keywords and key phrases to come up with compelling and interesting copy. Stick to the topic, don’t write less and don’t write more than required and stick to the subject; this is very important for SEO. Nothing compares to relevance.

Use keywords and key phrases in the title

The title is a unique identity for your webpage; it tells both your human visitors and the search engines what sort of information that page gives. By merely looking at the title people should be able to make out whether they want to read your webpage or not. The title of your webpage also appears wherever its link appears; for instance, if somebody sees your link on the search engine result page he or she will see that link with your page title as the hyperlink. And they are more prone to clicking the link if they see the expression they have just used do conduct the search.

Even if some other blogger or website publisher links to that page there is a great possibility that he or she will use your title as the hyperlink. So you can easily make out how important it is to have a unique page title for every page on your website.

Use headings, subheadings and bullets to organize your content

Headings, subheadings and bullets help you organize your content logically and it is easier to quickly go through your webpage both for human visitors and search engine crawlers. When a particular webpage is being crawled your headings, subheadings and bullets are closely considered and checked for relevant keywords and key phrases. They basically sum up the entire message of your webpage and in fact a person should be able to make out 50% of your message by simply going through your headings, subheadings and bullets.

Focus on the main points in the beginning itself

People are in a great hurry on the Internet. They don’t want to read the entire page in order to make out what you intend to say. They would rather read the first headline or the first paragraph and if they cannot make out what the page represents they quickly leave to explore other websites. Hence it is extremely important that you come to the main point as early as possible and most preferably in the first paragraph. This also gives you a chance to use your important keywords and key phrases in the beginning of the webpage without sounding spammy. Webpage crawlers generally don’t go through the entire page; they read the first 250-300 words and then move on to the next page. So the expression "save the best for last" doesn’t hold good for an online copywriter who intends to write SEO content.

Do lots of interlinking

This doesn’t come under the realm of copywriting but wherever possible link to other pages under the same domain because it helps the search engine crawlers find other pages easily. A network of interlinking makes every page under your website or blog indexable.

SEO is not merely an online copywriter’ job because it also involves tweaking the source code and including the necessary meta tags. But as an aware online copywriter with little study and learning you can provide complete SEO services to your clients besides writing content for them.