I have been telling my clients increasingly that when they are paying me, they’re not paying for the words and sentences that I write. They are paying for the value that I deliver.
I’m gradually shifting away from the messaging that conveys that I deliver content writing services. Of course, I write content and hence, I deliver content writing services, it isn’t just the writing that are offered. Through my writing, my clients benefit because
- Their search engine rankings improve.
- The quality of their interaction and engagement elevates.
- They communicate their proposition clearly.
- They establish themselves as an authority.
- People stay longer on their websites and blogs.
- They generate more leads.
- Their business grows.
One may say that these are standard benefits that are assumed delivered when someone writes content, and I agree.
Every content writer must talk in these terms. Every website thrives on the shoulders of its content. Without content, a website has no meaning. Just imagine, you go on a website, and you find just images and graphics. Will you do business with such a website?
Or say, there is written text on the website, but it is uninspiring. It uses staid language. There are grammar mistakes. There is no flow consistency. The inherent narrative is missing. Most of the time the readers leave midway, forget about doing business.
Quality content writing is invaluable. Everyone, including content writers and people who hire them, need to understand that without written content, without content that convinces and converts, the website holds no meaning.