Difference between blog writing and content writing
I’m answering this question because people seem to be asking it on Quora what is the difference between blog writing and content writing, otherwise, there is a very thin line between being a blog writer and a content writer.
Every content writer can be a blog writer but can a writer providing blog writing services also provide content writing?
This is a tricky question.
I don’t mean to undermine any form of writing, but in terms of increasing expertise, I would like to arrange different categories of writing as
- Blog writing
- Content writing
- Copywriting
I will tell you why.
Right now, on an average I am working with 15 content writers.
Some of them are very good at blog writing.
Some do good content writing.
None can do copywriting.
Copywriting services are needed for writing the main website content.
It is different from merely writing content or blog posts.
Not a single writer has been able to satisfy my clients when it comes to writing content for websites.
But for this blog post, I’m solely focusing on blog writing and content writing.
Difference between blog writing and content writing
Blog writing can be a habit.
It can be a passion.
You can write a personal blog sharing your opinions on politics, environment, literature, philosophy, and any other topic that catches your fancy and inspires you to write regularly.
Blog writing is less formal and more conversational.
A blog can be written by a person who is not a trained writer and still make a good impact.
Blog writing is not a profession whereas, content writing is.
It doesn’t mean you can provide content writing services and not blog writing services.
I offer blog writing services to many clients.
Just like content writing, blogging can be professional too.
Almost every business that has a website also has a blog.
Businesses hire content writing services for blog writing on regular basis.
Blogging is good for maintaining buzz around your business.
It improves search engine rankings because Google prefers blogs over conventional websites.
This is because blogs have fresh content, and they are updated regularly.
Most of the content on conventional websites is static.
There is really something fresh to offer to Google from websites.
Whereas when it comes to blogs, since they are constantly being updated, there is always something new to offer.
Therefore, most of the businesses and entrepreneurs try to publish a blog regularly to improve their search engine rankings.
Blogs can be written on different topics.
Every subtopic can have its own unique blog post.
This gives people an opportunity to write and publish lots of content.
Sometimes quality of writing is compromised but still, much benefit can be derived as long as the readers find value in the writing.
To quickly wrap up, a content writer can write a blog post but not every blog writer can write content for websites.
Since I have been writing professional content for the past 17 years, I can quickly wear different hats and provide my services as a blog writer, a content writer, and a copywriter.
Compared to blog writing, content writing is formal.
When you are writing content for the main website, you also need to have copywriting skills because your writing is supposed to generate business for the website owners.