Why my content writing services are different?

Image source: Beatriz Sasse

I was just browsing through various content writing blogs and websites and this set a thought pattern inside my head: why should my clients work with me instead of all these people whose websites and blogs I’m looking at? Frankly, some are damn good writers and heck, even a couple of writers to whom I sometimes outsource writing assignments write better than me? So how do I convince prospective clients to choose me over other writers?

Here are a few things that come to my mind:

I understand how important content is

Really. People write simply because they think they’re better writers. I don’t think I’m one of the best, but I understand how important rightly targeted (written) content is. On your website, you are what you say, and even small things you say or don’t say can change the course of your business history. These days your content travels all over the Internet due to social networking websites (are you still dependent upon search engines for your traffic?) and wherever it goes, it takes you brand reputation along. Page by page, paragraph by paragraph, you weave your identity that culminates into reliable business opportunities. So when you approach me for your content writing requirements, I understand the gravity.

Besides, when I’m writing content I’m constantly brainstorming how every individual line is going to help your business.

I’m consistent

I’ve been writing content since 2003 and before that I was making websites (sometimes I still do). Back in 2000 when my friends and cousins were chatting, downloading porn or figuring out how to send emails, I was looking for business opportunities on the Internet. My oldest client has been with me since April 2002. So yes, I’ve been here for a long haul. Search for amrit hallan on various search engines and you’ll discover for how long I’ve been writing online.

I’m comfortable with technology

No, I don’t mean I was among the first who got the iPod or the iPhone, or even the Android phone (I still have none) but I’m comfortable with technologies that can help me deliver better services to my clients.

I know how to design websites, seriously

By this I don’t mean “I know HTML”. I’ve developed complete PHP applications, I’m more than average OK with CSS layouts and for many clients I have setup WordPress to manage their regular websites. Does all this matter if all I do is provide content writing. Yes and no. I know some of you understand. Those who don’t. It doesn’t matter :-).

I’m a better communicator

Better communication is the real essence of writing well. If you simply churn out words without communicating a single idea, you aren’t achieving much. Effective communications means taking your reader from point A to point B. If you want your reader to purchase a gadget after reading your copy then you should know how to first engage her and then convince her.

I’m constantly evolving

This I have learned (or is it learnt?!!) from writers who constantly approach me for work. Although they are very much interested in getting paying assignments, they don’t upgrade their skills as writers. They simply believe that they write well. The kind of bloated confidence they ooze…I cannot do it even after years of professional writing. I’m always learning new techniques. I’m always trying to figure out how to say things in a better, more convincing manner. I fully recon the competition is quite touch when it comes to providing professional content writing services.

I really want you to do well

I’m not just bothered about supplying the content and getting the payment. I really want you to do well and I want my content to play a constructive role in it.