Why you should outsource your content writing services needs

Because I provide content writing services? Although this is a perfectly valid reason I am sure you’re going to look upon it with a tinge of cynicism and I can perfectly understand. It has to be some other, solid reason, the reason that affects you directly, or in the long run.

OK, let’s talk about this from your angle: why should you outsource your content writing services needs? You don’t write content as a profession, right? I mean, you might be providing IT services, real estate consulting services, dentistry, or selling a wide array of products and services, but you’re not offering content writing services (if you are, it would seem a bit awkward if I advised you to outsource your content writing and content marketing needs). Even if you can write quite well there is a big difference between “able to write well” and actually coming up with professionally written content that can fetch you business or increase your search engine rankings. This is more so difficult if you require repetitive content: you can either focus on your business or work on creating newer, fresh content for your website or blog.

Of course you can hire an in-house content writer and there is no problem in that. It’s just that, hiring an employee can increase your operational costs and it might be a bit difficult and sensitive to replace him or her in case he or she does not deliver. You might end up spending money on hiring the content writer, arranging space for him or her, availing resources like computer and software and furniture and then chucking him or her out and hiring another one in case things don’t work out.

Outsourcing your writing and content marketing job to an independent content writer (yours truly, for instance) is comparatively much cheaper and less risky, contrary to popular perception. You pay for only what you get. If you just need, say, 20 web pages written, there is no use hiring an in-house content writer or a copywriter. Even if you need regular content think how much you can save by not hiring an in-house content writer. You don’t need to pay the agency that sends the content writer to you. You don’t need to arrange separate computer and software. You are not using your office space or space at your home. You don’t need extra furniture to accommodate a new employee. You don’t need to worry about payroll and taxes. And you can easily replace your content writer in case you’re not happy with the content writer to whom you are currently outsourcing your content writing needs.

Above all, if you’re slightly careful about selecting your content writer you suddenly come across an experienced person who must have written for hundreds of clients prior to writing for you. Let us cut to the chase and talk about my content writing services. I have been providing professional content and copywriting services since 2003. You can easily imagine for how many clients I must have worked and on how many topics I must have written or worked with my writers. You cannot get this range of experience and exposure from a person whom you hire exclusively for yourself. I have been doing business on the Internet since early 2002 (I was providing web design and development services) so when you work with me you don’t just get writing services you also get the benefit of my experience and knowledge that I have gained throughout these years.

And I’m not saying that only I have this kind of advantage. There are many independent content writers earning a very decent living on the Internet through their websites, and in fact, many are quite good at attracting tons of traffic to their websites through their content.

So do outsource your content writing and content marketing needs whenever they arise because it makes business sense. But spend some time trying to find a good content writing service because otherwise — as it can happen with any other service — you may end up having a bad experience and this will leave a lasting negative experience upon your psyche and you will discourage others too from outsourcing services. I have seen this happening.