Why your website or blog needs unique content

What is unique content when it comes to your website or blog?

Here are a few definitions of unique content:

1. It is valuable and informative content that is original, and is difficult to find on other websites and blogs.
2. Unique content is your website and blog content that is completely different than its other versions that may exist elsewhere.
3. In terms of SEO, unique content is original. It is not duplicate. It offers useful insights in such a manner that these insights are difficult to find on other websites and blogs.

There are basically two reasons why your website or blog needs unique, fresh content:

1. The search engines prefer unique content compared to commonly and easily found content.
2. People who are active on various social media and networking websites prefer to promote something unique, something highly useful and something that attracts immediate attention.

Search engines looking for unique content

Original content improves your search engine rankings because search algorithms, especially in Google, rate original content highly.

Websites that routinely publish duplicate content are penalised.

What is duplicate content?

It is identical content that already exists either on your own website, or another website.

Why would you publish duplicate content from your own website?

Let’s suppose I want to optimize two pages: one for online copywriting and one for content writing.

Although there are some broad differences between online copywriting and content writing, maybe (hypothetically) I feel the services are more or less the same and hence, I end up assuming that the content too is more or less the same.

What do I do?

I create one original page for content writing.

Then I create a duplicate page where everything else remains the same, but content writing is replaced by online copywriting.

I feel I’m smart. I think I have outsmarted Google.

The Google AI analyzer can process billions of parameters per second.

It can analyze millions of permutations and combinations of your words and phrases to know if you have written and published duplicate content.

It can read between the lines. It can read between the words. It can correlate millions of words, expressions, phrases and sentences before you can read the sentence.

Publish fewer pages and blog posts, but publish unique content.

It is do or die for the search engines when it comes to finding unique content

Various search engines like Google, Bing and Yahoo! are constantly competing with each other.

Just because they get millions of visitors daily don’t assume they have it easy.

Even a small fluctuation means millions of ad dollars lost.

So they are constantly trying to improve their ranking algorithms and trying to find and index content that is unique.

The uniqueness and the usefulness of the content they find for their users keep those users from switching over to another search engine.

Why would the users use a search engine that finds the same stuff that can be found on scores of other websites?

Hence, in order to get higher rankings you have to make sure that the content published on your website or blog is unique as well as highly relevant.

Social media users want to promote unique content

Nobody likes to promote content that is being promoted by 500 other users.

Social media websites can bring you tons of traffic if you can lure their users to your website by providing highly interesting, topical and relevant content that they cannot find anywhere else.

But do they promote your links just for altruistic reasons? Not at all.

Take for instance Twitter and Facebook.

Why do people keep posting interesting links on these websites?

They want to show that they can locate and share interesting stuff.

They want to be useful to their followers and fans.

This way, if they are posting 10 useful links from other websites and blogs, they can also post a few from their own website without looking spammy.

Besides, on Twitter, interesting tweets get retweeted and this is beneficial both to the owner of the link and the one who tweets it because both gain exposure.

Then there is conventional logic too.

When you publish useful content on your website it tells your visitors that you take pains to keep them informed.

If you share important information with them you establish yourself as an authority, and in more than 99% cases authority brings respect and trust, and respect and trust leads to loyal customers and clients.

20 benefits of writing and publishing unique content on your website or blog

1. Writing unique content enhances your website’s visibility in search engine results.
2. Publishing unique content attracts organic traffic and increases website engagement.
3. It sets your website apart from competitors, establishing your brand’s authority.
4. You build trust with your audience, establishing you as a reliable source of information.
5. Your target specific keywords and improve your website’s SEO ranking.
6. More people share your content on social media which further expands your reach and increases brand awareness.
7. Unique content boosts your website’s credibility and encourages repeat visitors.
8. You get an opportunity to showcase your expertise and position yourself as an industry leader.
9. You generate loyal following and build a community around your brand.
10. More targeted traffic and better conversion rate.
11. Writing unique content encourages backlinking, improving your website’s authority.
12. You can tailor your messages to your target audience better, increasing relevancy and engagement.
13. Publishing unique content fosters a positive user experience, keeping visitors on your website longer.
14. You educate and inform your audience and build brand loyalty.
15. Unique content provides fresh perspectives, attracting new visitors and encouraging return visits.
16. You can adapt your content to the evolving needs and interests of your audience.
17. More opportunities for guest posting and collaboration with other industry influencers.
18. You generate more leads and sales, positively impacting your bottom line.
19. You establish a strong online presence and expand your digital footprint.
20. You create a valuable resource that can be repurposed across different platforms, maximizing your content marketing efforts.

How do you write unique and relevant content?

• Conduct thorough research to identify trending topics and keywords before writing unique content.
• Write unique content by providing fresh insights and perspectives on industry-related subjects.
• Incorporate unique personal experiences and anecdotes into your writing to make it more engaging and relatable.
• Develop a distinctive writing style that sets your content apart from others in your niche.
• Utilize storytelling techniques to captivate your audience and make your content memorable.
• Incorporate data, statistics, and research findings to add credibility and relevance to your writing.
• Present alternative viewpoints and challenge conventional wisdom.
• Stay updated with the latest industry news and trends to ensure your content remains relevant and timely.
• Conduct audience research to understand the needs, interests, and pain points of your target audience.
• Tailor your writing to address specific problems or provide solutions that your audience is seeking.
• Incorporate relevant keywords naturally into your content to optimize it for search engines.
• Use headings, subheadings, and bullet points to structure your content, making it more readable and scannable.
• Include relevant visuals such as images, infographics, or videos to enhance the value and appeal of your content.
• Write relevant content by addressing frequently asked questions or common concerns in your industry.
• Use case studies or real-life examples to demonstrate how your content is applicable to real-world situations.
• Craft compelling headlines that accurately convey the unique and relevant aspects of your content.
• Optimize your meta tags, meta descriptions, and URLs with relevant keywords to improve search engine visibility.
• Interlink your content with other relevant articles on your website for better indexing, to avoid writing duplicate content and to provide a better experience to your readers.
• Engage with your audience through comments and social media to understand their feedback and refine your content.
• Analyze your content performance regularly and make the needed adjustments to ensure it remains highly unique and relevant.

How to regularly come up with unique content writing ideas?

• Follow industry news and trends to stay informed and generate fresh content ideas.
• Conduct keyword research to identify popular topics and create unique content around them.
• Engage with your audience through surveys, polls, and comments to understand their interests and needs.
• Utilize social media platforms to discover trending discussions and adapt them into unique content.
• Attend industry conferences, webinars, and workshops to gather insights and inspiration for your content.
• Keep a running list of ideas by jotting down thoughts and observations as they come to you.
• Brainstorm with colleagues or other professionals in your field to generate new content ideas collectively.
• Analyze your existing content to identify gaps or areas that require further exploration or elaboration.
• Draw inspiration from everyday experiences, personal stories, or challenges you’ve overcome.
• Explore different content formats such as videos, infographics, podcasts, or interactive content to provide unique perspectives and engage your audience.