There are a number of companies and businessmen that have created content marketing plans with little success. A number of possible reasons exist for why a content marketing campaign does not hit the intended goal. This could be because the content lacks quality, or the wrong type of content is used.
In this article you’ll learn the top tips for a successful content marketing plan. Therefore, you’ll avoid the common mistakes of others that have failed before you. With the list of tips mentioned below you’ll realize that implementing a successful content marketing plan can be a straightforward process.
Understand the audience
It’s important to figure out who your audience is and cater the content to them. For example, consider the type of problems they have, what kind of hobbies they take part in and their financial status. The more information you can find out about the demographics of your audience the more relevant the content will be.
Writing content that the audience can relate to allows for high rates of engagement. They are more likely to stick around to the end of the blog post and see the call to action.
Call to action
The point of content marketing is to generate new leads for your business. However, without a CTA the conversion rate for each piece of content is going to be minimal. You need to include the CTA in a variety of locations. For example, if you’re trying to get new subscribers to your email newsletter, then at the end of every piece of content tempt the viewer to sign up.
You can also have the CTA in the middle of the content if it’s in the flow of the writing. This might increase the conversion rate of your content marketing campaign even higher.
Solve a problem
The type of content you put out should aim to solve a problem for the audience. Not every piece of advice that you give should be behind a pay wall. By offering free and helpful information the customer is more likely to buy from you.
For example, if your website is about weight loss, then you could give advice on how to avoid putting on weight during a vacation. Actionable advice that’s targeted is always great for a content marketing strategy.
Regardless of how great your content is, an infrequent posting frequency will not work. Audiences expect regular content to digest – this ensures they will be coming back for more – even expecting it before it arrives.
The best approach is to send out daily content so that followers have a reason to visit your website on a daily basis. Once you have built up a large library of content you’ll also receive a large volume of traffic from the search engines.
Measure the performance
To understand what’s working and what isn’t, the performance of content should be measured. A breakdown of different statistics for every piece of content should be noted and organized. This includes the bounce rate, number of new subscribers, traffic and social shares.
Over time you’ll begin to see a pattern regarding what type of content receives the highest amount of attention. This means you can increase the ROI of your content strategy by focusing on what works. Before coming to conclusions ensure the amount of data gathered represent a decent sample size. Perhaps 1,000 visitors are enough to see how well a piece of content is performing.
Optimize for the search engines
If you are going to create content, then you might as well make the most of it by optimizing for the search engines. The common SEO principles to adhere to is the use of relevant keywords, optimization of meta tags and backlinking to other pages of your website within the content.
The last point is SEO friendly and it also improves the usability for the end user.
Repurpose your content
Working smarter always outperforms working harder. With that thought in mind repurposing your content is a great idea. For example, after writing a blog post you can use a portion of the content for an email or social media post.
This ensures that you are able to make the most of each piece of content created. You can then add a link to the original piece of content if they wish to read the entire piece.
The combination of the 7 tips for a successful content marketing strategy can increase the profitability of your campaign. You’ll see that by using these common marketing tactics the process is simplified. You can even outsource the entire operation to professionals.
Ensuring that your content marketing strategy hits targets is important to the overall success of your business. A well-implemented strategy can be the difference between achieving a consistent flow of many customers, and struggling to get any at all.