How AI helps in content writing and content marketing
Aside from the fact that AI one day may take over the world and cause extinction of human beings as a species, for the time being it can also empower content writing and content marketing.
In this context when we talk about AI (artificial intelligence) we mean the ability of the AI to precisely analyse and predict user behavior and then enable us to create/write content accordingly.
For example, wouldn’t it be nice if there is a software tool that can tell me exactly how many visitors and consequently, leads I’m going to get from a particular blog post based on the content that I have prepared?
Or, which topic I should cover on Wednesday and which on Monday?
AI is already telling Amazon which colour T-shirt a customer is going to purchase if he or she has purchased a blue colour T-shirt.
This article talks about 5 ways AI will bring joy to content marketers and the author mentions Rand Fishkin’s 10x content.
According to the 10x content concept, your content must be 10 times better than the content that is currently featuring on Google’s first page, to be there.
How do you achieve that? The author of the above article says that AI can help.
AI can help you know what information your customers need so that you can provide them that information without them having to look for it.
This is a concept that is also covered in my recent blog post titled How to optimize your content for Google Discover. This is more or less same as writing and publishing content Google things will be needed by your audience before your audience begins to look for it.
What would be the real world example of such content?
Suppose you want to improve your search engine rankings? Publishing high-quality content is the most important aspect of improving your SEO. You may know it, you may not know it, or you may not be ready to accept it. But, if on social networking websites you’re talking about improving your SEO and you’re looking for information on how to improve your SEO, it also means that you need to publish quality content.
Again, whether you know it or not, the AI on your mobile phone or embedded into your browser will know it, and will automatically start bringing up content that insists that high-quality content writing and content publishing can help you improve your SEO.
As a content writer and a content marketer, AI can tell me if you need content to improve your SEO. It will also tell me whether you are actively or passively looking for a content writer or not, and accordingly, I can create content to target you.
In email marketing, AI is already telling us which is the most appropriate time or day to send email messages.
Nice quote in the article:
AI is Dr. Watson, doing all the legwork so that you, the skilled Sherlock Holmes, can put everything together masterfully.