Author Archives: Amrit Hallan

About Amrit Hallan

Amrit Hallan is a professional content writer who helps businesses improve their conversion rate through credible and compelling content writing. His main strength lies in writing search engine optimized content without compromizing quality and meaningfulness.

Should you use the Medium blog publishing platform for content marketing?

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content-marketing-with-MediumI have been using the Medium blog publishing platform for quite some time now. I have never published content marketing and content writing blog posts on Medium (maybe 1-2 experimental posts) but this is because when I started publishing on Medium, that was never my intention. I use Medium to publish my political, cultural and social commentaries.

My success rate at Medium has been much better than on my own websites, although, the topics that I take up when I write on Medium are usually politically and ideologically provocative and hence, more people respond or share them, compared to my content marketing and content writing blog posts on my own blog.

But of late, I have noticed more and more people recommending the Medium blog publishing platform for content marketing. See, for example, this post on Problogger. The writer recommends routinely publishing your content on Medium to increase traffic on your own website or blog.

So, should you use the Medium blog publishing platform for content marketing?

Being a vibrant platform already leaving behind many much-established blogging platforms like WordPress.com, you definitely get better exposure on Medium for your content. If one of your posts is featured on the main page or even under the main page of a major category, the implications can be great.

Just like any other platform, you can’t simply just start publishing your content on Medium and expect to get traffic from there. It’s not like OK, let me publish a few blog posts on Medium and I will get thousands of visitors to my blog or website. No, it does not happen that way.

Just like any other platform, you need to build a community around your presence. This is true for every platform, whether it is Facebook, LinkedIn, Twitter, Instagram or Medium. This is why these social networking and social publishing websites have millions of users but still, just a few hundred or just a few thousand have a decent following. It takes time. It takes energy and persistence. It takes good content.

Why would people respond to your blog posts on Medium if they don’t find your content exciting enough? Why would they recommend it? Why would they share it?

Although Medium has a ready-made audience (so do Twitter, Facebook and Instagram), you need to draw attention of this audience to your presence by consistent writing and publishing and by continuously engaging people.

Remember that it is in Medium’s self-interest to promote well-written content. The makers of Medium want to build it into a serious publishing platform, not a spam farm. So badly-written, uninspiring and spammy content is automatically ignored.

It is very important for the Medium blog publishing platform to know how many people actually read the complete blog post. This is what one of the founders of Medium has to say about the importance of the quality of the blog posts that are published over there:

How we calculate the ranking is an algorithm that will change over time (kinda like Google’s PageRank but obviously much more simplistic at this point in time). It’s not a direct popularity ranking. It takes in a variety of factors, including whether or not a post seems to actually have been read (not just clicked on) and whether people click the “Recommend” button at the bottom of posts. The ratio of people who view it who read it and who read it and recommend it are important factors, not just the number. (This is an attempt to level of the playing field for those who don’t already have large followings and/or a penchant for writing click-bait headlines.)

Why use the Medium blog publishing platform for content marketing?

I totally agree with the writer on Problogger that the Medium blog publishing platform should be/can be used as a great content marketing tool because one, the audience is already there (all you have to do is publish good content), and two, everything you need to make your content publishing social is already built into the Medium blog publishing platform. The content can be easily socially shared.

One great thing that I like on Medium is that if you want to share a big paragraph on Twitter, just highlight the portion that you would like to share and then click on the Twitter icon in the context menu that appears over the selected portion. The entire selected text is turned into an image and then along with the link and the title of the blog post, it can be posted on Twitter. This is just one example of convenient social sharing that is available on the Medium blog rubbishing platform.

Medium twitter highlighting

Building a community on Medium is quite easy: you can follow people and brands on Medium. You can leave comments. You can recommend posts to people who follow you. This reminds me, your content is automatically broadcast to your followers so building a following on Medium is as good as building a mailing list.

Here is why you should use the Medium blog publishing platform for content marketing:

  • Medium has a ready-made audience.
  • Medium-users like to read long, text-based posts unlike Facebook and Twitter users.
  • The blog publishing platform has social sharing features inbuilt.
  • The content is categorized under various categories and featured under the correct categories.
  • Larger publications like Huffington Post and New York Times routinely publish dedicated content on Medium and they often approach independent content writers through Medium. Even the former President Barack Obama regularly uses Medium.
  • You can tag your blog posts to make it easier for people to find them.
  • Influencers can easily find your content. If they find and share your content you can generate massive amount of traffic.
  • You don’t need to depend on other social networking platforms because the Medium blog publishing platform is itself a social networking platform.
  • One of your posts can go viral even if you have published just a few posts. You don’t need to start everything from scratch.
  • Since most of your traffic comes from mobile devices these days, the Medium blog publishing platform is mobile-optimized.

Here are a few things you can do to use the Medium blog publishing platform for content marketing:

  • It goes without saying, publish quality content that people would like to read.
  • Republish your existing content with links back to your original content.
  • Publish original content on Medium and in the footer of the post you can encourage people to subscribe to your updates or mailing list. This is how I do it:
    Amrits Updates - new
  • Hyperlink to your existing content from the new posts that you publish on Medium.
  • Respond to others’ content by writing rebuttals, add-ons, comments and references and then let those people know that you have posted.
  • Recommend content by other writers to your followers whenever you feel that your followers will benefit from the post.
  • Regularly leave comments on other posts on Medium.
  • Quality, relevance, quality, relevance, quality, relevance…

If presidents and famous publications are using Medium to reach out to its audience it means it has a great audience. Every platform can be used for marketing and so Medium can also be used for content marketing provided you stick to the fundamentals of content marketing:

  • Publish quality, relevant posts.
  • Use great headlines.
  • Encourage people to share your content.
  • Share other people’s content.
  • Post content regularly.

The never changing fundamentals of content marketing

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the-fundamentals-of-content-marketingThe content marketing fundamentals never change, whether you started using content marketing for your business back in 2004 or you are playing with it in 2017. These fundamentals are

As you can see, these are the fundamentals, no matter what technology you use, no matter what sort of content you publish, and no matter what audience you are trying to reach. Even when people were painting on the walls of their caves, they were using these content marketing fundamentals to convey their message and leave the glimpses of what was happening to them, for the future generations.

Let’s read a bit more about these fundamentals of content marketing

Publish relevant content

Every business niche has its own relevant content. When you come to my content marketing blog, you expect to read about content marketing, content writing and general related topics of how to promote your business through content marketing and content writing. This content is relevant to you if you want to use content writing as a marketing tool or if you want to hire someone who can help you use this tool. Sometimes I also write on search engine optimization but ultimately it is connected to content marketing.

The importance of relevance is always going to be there no matter what format of content you publish.

Publish content that provides solutions and solves people’s problems

We are all looking for solutions. People come to your blog because they seek some advice or some bit of information that they can use to solve some problem that they have. If they repeatedly find solutions on your blog or website, if you are constantly solving people’s problems, your content marketing is going to succeed. You need to give them a reason to access your content repeatedly. You need them to crave for your content and share your content. This only happens when they find your content useful.

Publish content that is engaging

This is a redundant point but I’m going to cover it anyway because it is one of the most important aspects of content publishing and content marketing and almost every, in fact, every content marketing expert talks about “engaging content”.

By engaging content, we mean content that stimulates people and encourages them to actively consume your content, participate in the ongoing conversations around your content, and even contact you to share their own opinions about your content. This way, you have engaged them. You have created interesting content to get them interested.

It is just like speaking in front of a live audience. You provoke them. You ask questions. You ask counter questions. You debate them. You create controversies. You create adulation. The moot point is, engaging content gets your readers or your audience involved, whether in a positive sense or in a negative sense depends on the relevance of the topic. When you engage them, they remember you and whether they like you or not, they come back to your website or blog.

Publish content that is shareable – people not just feel like sharing your content, but it is also easier for them to share it

Sharing means endorsement. When people share your content with each other it means they like it and find it useful. This helps search engines. Although algorithms are very advanced these days, it matters how people think of your content. So when your content is shared it means it is appreciated. It solves the proverbial problems.

Sharing should be easier. These days it means all the sharing buttons should be incorporated into the webpages and blog posts that you publish. Also, your content must be formatted in such a manner that it makes sense with least interference. This means, when people share your content, they shouldn’t need to modify the title and the description because in themselves they should be able to tell a lot about your webpage or blog post.

Publish your content regularly

The never changing fundamentals of content marketing mean when you are publishing content, you are building a broadcasting channel, and when you have a broadcasting channel, you need to broadcast on an ongoing basis. This is one side of the story. The other side is that in order to enjoy good search engine rankings due to content marketing and content writing, you need to feed the search engines with an unending supply of content – yes, as long as you operate your business on the Internet, you need to provide content to the search engines to be crawled, indexed and ranked.

This means you need to publish your content regularly. Now, regularity doesn’t mean you publish every day. Although publishing everyday might be very good for traffic and social engagement, for some businesses it doesn’t suit. So, define your own regularity. Maybe it’s okay to publish 3-4 blog posts or webpages  every week. Or maybe one blog post or webpage every week. Or maybe randomly. The important thing is you need to update your blog or website regularly, on an ongoing basis. It shouldn’t feel like an abandoned blog or a website.

Analyze your content and do the needed modifications

Beyond doubt, when you are publishing content on your blog or on your website, your ultimate aim is to draw traffic. This means you need to analyze your traffic and see what sort of traffic is being drawn by the content that you publish. Sometimes you end up drawing wrong traffic. Even tiny things can mean a sea change.

You can analyze your content by a web analytics tool like Google Analytics that tells you what sort of traffic your content is drawing. If most of the visitors landing on your website or blog are using wrong keywords, you are not publishing the right content. If your website or blog is attracting at least some amount of traffic that uses the right keywords, study those pages and blog posts and then generate similar content.

Or maybe your existing content is relevant but you are not using the right language? Analyze constantly so that you don’t end up with a ton of useless content.

Keep your existing content relevant and updated

Millions of webpages and blog posts are being published every hour and then these webpages and blog posts are being crawled, indexed and ranked by the search engines constantly. So, even if initially it was possible to find your content, with so much of newly generated, fresh content available, your content is pushed back and it becomes difficult, and sometimes even impossible, to find it.

Search engines want fresh content. Even your visitors need to have a compelling reason to visit the same URL gain.

You can keep your existing content relevant by updating the webpages and blog posts with newer information, better-researched data, and even with changed perspective. Even if one sentence is changed, mark that link changed and resubmit it to the search engines.

Use the right channels to promote your content in front of the right audience

Every channel, every broadcasting medium, has its own audience. Facebook users like particular content, Twitter users like different content, and LinkedIn users want to find content that can help them in their businesses, professions and careers. If you want to give beauty tips, better focus on Facebook and refrain from posting that sort of content on your LinkedIn timeline. If you want to rake up political or cultural controversy, fire off a few tweets.

It’s very important to choose the right platforms. Even the Google search engine is a channel.

These are the never changing fundamentals of content marketing. Just as the applicability of wisdom transcends time and cultures, so do the fundamentals of content marketing. Your content may change, how you distribute that content may change, the tastes and preferences of your audience may change, the format of your content may change, but these fundamentals never change.

So which is better for your business, a business blog or a personal blog?

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personal blog or business blogA long, long, long time ago when people started blogging, it was completely personal. Many blogging services called themselves “journals”, for example, Livejournal. People wrote about personal stuff. Yours truly had a blog on web design, and I used to manually upload the HTML pages in an “articles” folder and then manually update the index file.

Search engines like Google gladly lapped up blog posts because people created them in droves and soon blog posts began to rank higher than the website. This is because the search engines have this insatiable hunger to crawl and index and then rank as many links as they can find. The more links there are in the world, the happier the search engines are. To their great delight people observed that blogs enjoyed better search engine rankings than conventional business websites. It was not that the search engines preferred “blogs” over websites, it was just that for their algorithms, the content arranged by blogging platforms was more amenable. Because basically, what do search engines like?

  • Lots of content.
  • Constantly updated content.
  • Topical content.
  • Relevant content.
  • Socially promoted content.

All these traits were found in blogs.

This, was the inflection point where people started publishing blogs for their businesses to get better search engine rankings. They actually did. Business websites with business blogs got better rankings than business websites with no business blogs.

Now, almost every business has a blog. The question these days is not whether your business should have a blog or not, the question is, how to fare better than other blogs.

So life has come full circle. Blogging started with personal blogging, and it’s again being asked if you should have a business blog or a personal blog.

Both have their place in the world, and whether you should have a personal blog or a business blog depends on what you are trying to achieve. Are you developing a personal brand or a business brand? Does your audience want to connect with you or they don’t mind interacting with a nameless entity as long as they’re getting the information they seek?

Although it has been more than 15 years since people started blogging (in contemporary sense) – this is 2017 – it is still considered as one of the best inbound marketing tools. Have a look at the graphic below from SmartInsights:

blogging and content marketing

In more than 95% of the cases, if there is content marketing, if there is digital marketing, then a thriving blog is always there in one way or another. As you can see in the above graphic, 81% B2B marketers prefer to rely on blogs for content marketing and inbound marketing.

What are the similarities between a personal blog and a business blog?

  • Both personal and business blog are used to regularly communicate to your customers and clients.
  • Updates are arranged in a chronological manner with the latest update appearing at the top.
  • Content is arranged sorted by date in descending order.
  • Personal business blogs are theme-oriented.
  • Both personal blogs and business blogs are good for SEO.
  • A personal blog as well as a business blog can be developed into a platform with a huge audience that can be used to convey important messages or introduce new products and services.
  • Personal blogs and business blogs can be used to publish important content that does not fit into the main template of your website.
  • Communities can be created around personal blogs as well as business blogs.

What are the differences between a personal blog and a business blog?

  • As the name suggests, a personal blog may be used to promote a personal brand and business blog can be used to promote a business.
  • A personal blog can be more informal. You can write about your personal experiences, your personal opinions, your personal tastes and whatever catches your fancy (while sticking to the main theme of your blog). On a business blog there is less scope to be informal because your business blog does not represent an individual: it represents an entire organization. You have to be careful when you publish content or your business blog because it reflects on the entire company.
  • There is more engagement through a personal blog because your visitors personally know who is publishing the blog posts and what’s the basic philosophy of the person behind the blog.
  • Personal blog can be totally personal where you try to explain why your cat leaves and comes randomly and sometimes makes weird faces. A personal blog can also be a business blog, for example this blog where, although I write in a personal style (mostly in the first person) all the time I write about my business. I don’t talk of my political beliefs here; I talk about content writing and content marketing.
  • People normally stay away from controversial topics on their businesses blog because they don’t want to offend the customers and clients. On your personal blog, if you want, you can piss people off. But then again, if you use your personal blog to promote your business, you have to exercise discretion (if you want to, that is).

 

If you want to decide immediately without much data, research and experimentation, then a personal blog works better than a business blog merely because blogging is meant to be personal. It’s, mostly, a linear collection of thoughts, opinions, rants, or nuggets of wisdom around a particular topic, in a conversational, personal tone. This is the key…conversational, personal tone. This tone is more human, more personal, and ultimately, more approachable. There are many big companies that, although, have business blogs, for example Google and Facebook, they also encourage their employees to maintain their personal blogs.

But then again, in the end, what matters is, what sort of audience you are catering to.

5 ways to beat your competitors at SEO with content writing

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beating-you-competition-with-SEO-content-writing

The biggest challenge that you may face from your competitors might be on the search engines. If you want to improve your search engine rankings, you need to beat your competitors at SEO. Although you can take various actions – for example read 10 tips on how to write SEO content for your website – the best way to beat your competitors is through SEO content writing.

Why search engines-based content writing enables you to beat even your toughest competitors?

The beauty of content writing is that it makes your presence on the Internet unique. Only you can write the way you write. No matter how hard your competitors try, they cannot be “You” – only you can be “You”. This is why even smaller companies on the Internet can pose big dangers to their bigger counterparts.

What is SEO content writing and how it helps you beat your competitors?

Being a content writer often hired by clients who want to improve their search engine rankings through content writing, I have written a lot on the topic. You can read this blog post that says SEO content writing actually improves your search engine rankings or you can read Does SEO content writing improve your search engine rankings?

Anyway, there are thousands of companies on the Internet that provide you “SEO content” to help you increase search engine traffic to your website and many of these companies can actually help you.

SEO content writing in isolation doesn’t help you improve your search engine rankings – many factors play an important part. But SEO content is definitely one of the most important building blocks. It’s like, if you don’t have content, what will the search engines crawl, index and then rank? Obviously you need content.

And what sort of content gets ranked well? Good content. Well-written content. Content that is appreciated by people. Content that gets recommended. Content that people link to.

So, having good, relevant, topical, well-written and well-formatted content is a must. Everything comes after that.

Briefly, these are the 5 ways to beat your competitors at SEO with content writing:

  1. Create unique content
  2. Solve problems better than your competitors do
  3. Create content around less competitive keywords and phrases
  4. Rewrite content published by your competitors in a better manner
  5. Keep your existing content up-to-date

Now let’s go through these points one by one, in detail

1. Create unique content

Unique content automatically gives you an edge, because being unique, only you have it, or very few people have it. How does this help your SEO? On the same topic, the search engines like Google want to present different perspectives to their users so that they may find content they are not aware of, but may be useful to them. So well-written unique content is often ranked higher by search engines.

2. Solve problems better than your competitors do

This is a brute-force way of legitimately beating your competitors with better SEO content. If you solve problems better than your competitors, even if you don’t rank well, initially, compared to them, more people will visit, share, and recommend your links, eventually giving you an SEO edge over your competitors.

3. Create content around less competitive keywords and phrases

You don’t have to write content around keywords your competitors are already ranking well for. There might be many keyword variations your competitors might have ignored, or somehow couldn’t have achieved better rankings for. You can try different spellings. You can try different phrases for the same expressions. You can try bigger phrases. You can try local variations your competitors might have ignored.

Find out the keywords and phrases your competitors haven’t been able to rank well and then create good-quality content around them. This will definitely give you good search engine rankings for these less competitive keywords and search terms.

4. Rewrite content published by your competitors in a better manner

This basically is the same as point 2 but here what I mean is, you can also create the general content similar to what your competitors are creating, just in a better manner. You have the talent. You have your own unique way of writing. You can even have the same titles if you are daring enough while completely rewriting the webpages or the blog posts. Turn smaller subheadings from your competitor’s website into complete webpages of your own. You can even create multiple webpages out of a single webpage, or combine multiple pages into a single webpage or blog post.

5. Keep your existing content up-to-date

Google likes to present its search results fresh out of the oven. If your content becomes stale, if it grows old, Google begins to ignore it in favor of newer webpages and blog posts.

Make updating your existing content an integral part of your SEO content writing strategy. Whatever webpages and blog posts that your have created, are your business assets. Keep track of them. Monitor them individually. Don’t just forget about them once your have created them. Revisit them to check whether there is some reason to update them or revise them. Even if you feel like changing a few sentences, changes them and the resubmit the link to Google.

Beating your competitors with SEO content writing might not be easy, and it may even prove to be a challenge, but if you want to take them up on this challenge, with strategy and hard-working, nothing should stop you.

10 tips on how to write SEO content for your website

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how-to-write-seo-content-for-your-websiteContrary to popular beliefs – mostly propagated by snakeoil SEO Experts – SEO content for your website is not a different entity. It is not something that you write or publish specifically to improve your search engine rankings.

In fact, if you are publishing content just to improve your SEO without paying scant regard to how your content converts (how it helps you grow your business), you are just like that proverbial dog chasing its proverbial tail. You go round and round, but nothing much happens, and then you wonder, why nothing much happens?

But it doesn’t mean there is no such thing as SEO content. If you want to improve your search engine rankings then you have to pay attention to creating and publishing search engine friendly content that is ranked well by major search engines like Google and Bing. You need to know how to write SEO content for your website and for your blog.

Although just good content doesn’t guarantee better SEO, it is the first step, and first step is always very crucial. After all, if you don’t have content, what’s the search engines going to rank? In order to enjoy good search engine rankings, aside from knowing how to write SEO content for your website, you also need to

  • Publish content regularly over a long period of time
  • Become an authority in your field so that lots of people link to your content
  • Get your content shared on social media and social networking websites like Facebook, Twitter, LinkedIn, Google+ and the others

In order for your website to enjoy good search engine rankings, all these activities should go on as a collective effort.

But the focus of this blog post is to know how to write SEO content for your website.

The highlights of these 10 points are:

  1. Define the objective of the webpage
  2. Narrow the topic as much as possible
  3. Try to pack as much information as possible
  4. Thoroughly research your keywords
  5. Optimize for longer phrases
  6. Use headings and sub- headings to organize text
  7. Link to pre-existing pages
  8. Provide answers to questions
  9. Pay close attention to accessibility
  10. Make your webpages as fast-loading as possible

These individual points are explained in detail below…

1. Define the objective of the web page

This is very important. Why are you creating the webpage that you are creating, or the blog post that you are creating? What is the most important message that you want to convey? What sort of information do you want to give to your prospective customers and clients? The webpage should have an aim. It should provide some sort of value to people to find the link on search engines.

When people are trying to write lots of SEO content for their website, this is the aspect that they often overlook. They simply go on publishing lots of webpages hoping that it would improve their search engine rankings. This can have an adverse effect. If you don’t have an objective, how do you think search engines can know what exactly you are trying to do? They need to know it clearly in order to be able to highlight your link in front of the users. If you aimlessly publish content, your SEO credentials will be diluted and your subject-related authority will be undermined.

2. Narrow the topic as much as possible

The narrower the topic, the better will be its SEO prospects. For example, what does this blog post do? It tells you how to write SEO content for your website. It briefly explains that SEO content isn’t the only thing that can give you better search engine rankings, but the topic or the title of the blog post clearly defines what I intend to do. This way, if the search engines decide to rank this blog post, their algorithms will know exactly for what they should rank it: people who want to learn how to write SEO content for their websites.

3. Try to pack as much information as possible

Longer webpages and blog posts are preferred over shorter webpages and blog posts by the search engines these days. This is because writing longer webpages requires effort. Spammers don’t want to spend much effort when creating pages. There was a time when they would simply copy/paste a few paragraphs and that would improve their search engine rankings. Not now. The webpages and blog posts should be well-researched, giving lots of information to the readers. In fact, it’s better if your webpages and blog posts are multi-paged. This way you may be forced to publish fewer webpages and blog posts, but their impact would be much better than smaller webpages and blog posts.

4. Thoroughly research your keywords

Although many discount this, keywords are still important. Most of the search engines these days can rank your webpages and blog posts according to your central message, but irrespective of what language you use, you still need to take care of your keywords.

Keywords are the words that carry the true meaning of your message. They are the words people will be using to look for the content you want them to find. For example, there is a great chance you are reading this blog post after searching for how to write SEO content for websites.

Whether you want to use jargon or not, depends on your audience. Most important is, use phrases and words your prospective customers and clients are most likely to use in order to be able to find your webpage or blog post.

Make sure that the use of keywords and phrases is natural. Use the keywords when they seem like a part of your writing. Don’t force them. The search engine algorithms are so smart these days that they can easily make out if you are needlessly creating excuses for repeatedly using your keywords and phrases. The density of the keywords shouldn’t be over 3-4%.

Definitely use your main keyword phrase in the title.

5. Optimize for longer phrases

People don’t use single keywords. They use sentences and phrases. When people are searching for something, they are prone to asking questions, especially these days when many might be using voice when using search engines, instead of typing their queries. The gist is that people use a combination of three or four words to do searches.

6. Use headings and sub-headings to organize text

Using headings and sub-headings makes it easier for people to quickly scan your content in case they don’t want to read everything. After reading the headlines and the bullet points you can get a fair idea of what I’m trying to say in this blog post.

Whenever possible, try to use your keywords and main phrases in headings and sub-headings.

7. Link to pre-existing pages

If you have links to webpages and blog posts that you have created before, you can link to them from the new webpage or blog post you are creating. This not only encourages people to check out other links on your website, it also makes it easier for search engines to crawl and index more links from your website. Remember that the more links Google can crawl and index from your website, the more SEO significance it gives to your website.

When you link to other webpages and blog posts from you website, use appropriate hyperlink text. This adds weightage to your keywords. For example, if I use the phrase “content marketing”, instead of writing it plainly, I can hyperlink it in such manner: content marketing.

Two things will happen…people visiting this link may also visit the content marketing link, and the search engine crawlers will know that I have more content dedicated to the phrase “content marketing”.

8. Provide answers to questions

Most of the people search for how, why, what, when, who and where. Formulate your SEO content in such a manner that you provide answers to people’s questions. Solve problems and this improves your search engine rankings.

Another benefit of answering questions and solving specific problems is that it helps you narrow down your topic and this in turn helps your SEO. Also, people tend to share the best answers to their questions on social networking website, further boosting your rankings. Search engines like Google favor websites that are large repositories of questions and answers.

9. Pay close attention to accessibility

Accessible content is good content according to the search engines. Don’t hide your content under JavaScript lawyers. When using images use captions that properly describe the images. Use the alt text attribute to indicate what information the image hold.

If you are using dynamic menus use CSS because then the menus can be accessed even when just the text of your website is being accessed.

The accessibility conventions have been formulated in such a manner that if you follow them your website automatically becomes search engine friendly, and so does your content.

10. Make your webpage as fast loading as possible

Yes, even in the times of broadband, how fast your webpage loads, matters.

An Akamai study has concluded that 40% of your visitors may leave your website if your webpages don’t completely load within 3 seconds. It’s an old study, but its significance still stands.

Want to know how fast your individual webpages and blog posts load? Try loading them via Pingdom.com.

In fact, the speedy availability of your content is so important that Facebook has launched Instant Articles so that articles and blog posts can be immediately loaded on mobile phones.

So these are the 10 most important tips on how to write SEO content for your website.

Again, when you are writing content for your website, good SEO should be a byproduct of good writing. If you follow good formatting practices, if you write useful, relevant content, you automatically write SEO content.