5 beginners’ mistakes in content marketing
I have mentioned in one of my previous blog posts that 94% B2B small businesses on the Internet are using content marketing in one form or another. So naturally, if…
How to create content your market will love
A few weeks ago I wrote about knowing your audience before writing content and starting your content marketing campaign. This can help you save lots of time and effort. But…
Why your content marketing strategy might be failing
Wondering why your content marketing strategy isn’t working the way it should have? This Inc.com article uses some advice from Joe Pulizzi to throw some light on why many companies…
To outsource or not to outsource your content writing
Business 2 Community has published thoughts from three companies on whether they outsource their content writing requirement or not and there is an equally divided opinion. For example, HubSpot, a…
Main difference between paid, owned and earned content
Your content marketing can be a healthy mix of paid, owned and earned content. It doesn’t always have to be content that is specifically produced and distributed by your business….