Using Pinterest as your content marketing tool
Pinterest can be a good content marketing tool for your business. Although I write content for my clients I often advise them to not to stick to just one form…
Writing reader-friendly content automatically improves SEO
Want to improve your SEO? The first thing that you need to do is write reader-friendly content because this is the sort of content that is ranked higher by search…
How does targeting work in content marketing
Your content marketing needs to target a particular audience if you want to experience success. I think this is a fundamental fact and everybody knows that. The problem is, how…
How do you measure the ROI of content marketing?
According to this Marketing Land article, nearly $ 16.6 billion was spent in 2011 on content marketing. If you’re wondering why I’m referring to such an old link it’s because…
How to create brand loyalty with content marketing
This nice blog post on Entrepreneur lists different types of content marketing as infographics, newsletters, ebooks, videos, case studies and blog posts and information articles and then goes on to…