Whom are you trying to please with your content?
By this I mean, whom are you trying to target, influence and consequently, engage, with your content publishing and marketing strategy? This needs to be clearly defined and this is…
A good list of killer headline creating formulas
You have won half the battle if you’ve created a good headline for your website or blog post. It’s all the more important in the times of social media and…
Does your content engage your readers?
The most important job of your content strategy is to engage your readers in a continuous manner. This is how they remember you. This is how they become familiar with…
How to use your business blog content to promote your business
The greatest benefit of your business blog is that it increases repeat traffic to your website — that’s why I advise my clients to host their business blogs under their…
Make an offer your customer or client cannot refuse
The blog post I just read calls it The Godfather Guide to Direct Marketing: Make Me an Offer I can’t Refuse. Although I’ve neither read the book nor seen the…