How to write an email for a guest blogging proposal?
A typical guest blogging request email reads like this: Hello and greetings! I’m a great fan of your blog. Your posts are wonderful and highly useful. Do you accept guest…
How to keep your emails personal yet professional?
When sending emails, you can be personal as well as professional. Personal means knowing as much as possible about the recipient. Professional means, not being intimate.
What is conversation marketing?
In the age of social media and social networking it is all about conversation marketing. It really matters what people talk about your business and how they perceive it. Word-of-mouth marketing and advertising is more effective compare to conventional form of advertising that is also often called “push marketing”: you’re simply pushing your marketing messages and then leaving it up to the audience to decide how they want to react.
Conversation marketing on the other hand works on the principle of two-way communication. You are constantly striking up conversations. Instead of constantly promoting your products and services you make people familiarize with your presence so that they can directly talk to you. You no longer remain a cryptic (more often a shady) entity constantly beaming out marketing messages and advertisements. You become a human being who listens to people and then personally responds to them. Even if they have some issues regarding your product or service you interact with them instead of through your call center employees who give very standardized replies.
How to make more people open your newsletter
Publishing an e-mail newsletter is one of the oldest forms of online marketing on the Internet. In fact this form of marketing has spawned an entire industry: overground and underground….
While writing content focus on the why part
“Why” is a very important part of your content writing and copywriting process because very often this is the first expression that crops up in your visitor’s mind as soon…