25 reasons your business needs content marketing
Content marketing is one of the biggest advantages the Internet has brought to small and medium-sized businesses, but it also has a drawback – very few people understand it, and…
10 facts about content marketing people are constantly getting wrong
The good thing is that more and more businesses are understanding and recognising the power of content marketing. The bad news is, most of them don’t really understand what content…
Using negative storytelling as an effective content marketing tool
Here is the story of a dog named “Eddie the Terrible” who isn’t for the fainthearted, and this is a good example of negative storytelling as an effective content marketing…
Headlines that went viral and what you can learn from them
Here is a quick link to a blog post from Jeff Bullas that lists the headlines that went viral and how you can implement some of the techniques in your…
Combine content marketing, social media and SEO for inbound marketing
Inbound marketing is a balanced mix of content marketing, social media marketing and SEO. In fact, these are not standalone activities. Every effective content marketing strategy incorporates social media as…