Category Archives: Content Writing

Turn into a Great Content Writer With These 12 Productivity Apps

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Whether you’re writing content for yourself or for your clients, it is always a race against time. There never seems to be enough content. To make a difference, you need to be a prolific content writer. If you want to cover more platforms like your own blog, Medium and LinkedIn, you must write more. If you want to improve your search engine rankings you need to cover all your topics. When you need to cover all your topics, obviously, you must write a lot.

The good thing is, these days technology is always there to help you. Writing content doesn’t always mean having to sit in front of your computer or laptop (yes, people still use these). Connectivity is no longer a problem these days. If you store all your files in the cloud you can access from any device. Better, if you use a cloud-based word processor like Google Docs, you don’t even have to worry about storing and syncing your files. Provided you can run Google Docs, you can access your documents anywhere.

Not just Google Docs, if you publish your content using WordPress then the blogging platform has an app that you can install on your mobile phone. The same goes for Medium.

This means, no matter where you are, you can write. Whether you are a writer or a content writer, your writing tools these days are always with you.

There are many productivity apps that can help you become a great content writer. As a content writer, being productive means being able to write whenever you feel like it, whenever you get an idea. It also means being able to manage your content and being able to publish it on the go.

Listed below are the 12 productivity/writing apps that can help you turn into a great content writer. I use most of these apps. At one time or another, I have used all these apps. I keep jumping from one app to another depending on what I want to achieve and what level of writing work I’m handling.

Microsoft Word mobile app

Microsoft-Word-logoThroughout all these years I have been a consistent user of Microsoft Word. I like the word processor. It gives me all the features that I need. On the PC, it even has a “blog” template that allows me to write drafts and then directly post them to WordPress. Since I also make other changes that can only be made to WordPress, I publish the post in draft mode.

For years it was impossible to use the Microsoft Word mobile app because the interface would act the way it works  on a PC or a large tablet. You couldn’t see the contents of the document on a mobile phone because they would become tiny.

Recently, around 6-7 months ago, they have introduced an alternative mobile layout. This allows you to work on your document just like any other text editor on your mobile phone. This is a great improvement.

OneDrive as my Cloud Drive

onedrive-logoI can seamlessly use Microsoft Word on my mobile phone because I store all my documents in OneDrive. The documents are immediately synced, wherever I have installed OneDrive and Microsoft Word. So, suppose I’m working on my PC, on a document. Then I need to move away. I’m sitting somewhere and only my mobile phone is there. When I want to, I take it out, launch the Microsoft Word app and my document is there. It syncs in real-time. You can feel that OneDrive for Microsoft must had been an afterthought: it is not as good as Dropbox and Google Drive in terms of interface and usability. But it works for me.

Google Docs for collaborative writing and word processing

Google DocsI was using Google Docs heavily before Microsoft Word became friendlier on my mobile phone. If you are using Google Docs and if you don’t have Microsoft Word, and if you are doing just word processing, you don’t miss Word much.

Google Docs is one of the best word processors for mobile phone. It immediately syncs all your documents; you can work from anywhere. It is not a very heavy app. You can tap on it and start writing without even naming your document.

Xmind as a mind mapping tool

xmind-logoI use Xmind not just to work on complicated marketing and management plans but also to organize my thoughts when working on longer blog posts.

Xmind is not my particular choice for the mind mapping tool because there are many such tools available. You can install a mind mapping tool on your desktop. You can use a mobile app. You can also use it within your browser.

If you haven’t used mind mapping for writing, try it out. You will be surprised to find how simply you can organize complex ideas.

Jotterpad text editor for Android

jotterpad-logoA lot of times I work on text files. Text files are lighter and there are less distractions. There is a great selection of text editors for PC. Jotterpad is an excellent text editor for your mobile phone. It has different settings and layouts. It even allows you to use your own font settings. Being a text editor, you can launch it in a jiffy and start writing. It’s pure writing.

Dropbox cloud drive

Dropbox is one of the oldest cloud drive and file syncing apps and services. It is one of the first cloud storage services I started using. These days I don’t use it as my main cloud storage device because I use OneDrive that comes free with my Office365 subscription.

I was their Premium user. Then I stopped using their premium services once I started using OneDrive.  When I started using Jotterpad, I needed to install Dropbox because it uses Dropbox to sync files.

If you don’t have access to OneDrive then I can say that Dropbox is the best file syncing service you can find. It is much more efficient. It is quite sleek. Its interface is not as rickety as OneDrive’s. Microsoft Word works with Dropbox too.

WriteMonkey as desktop editor

writemonkey-logoIf I’m using Jotterpad on my mobile phone, I need to have a nice desktop version of a text editor. 90% of the time I do my content writing on my PC. For the PC, so far, the best text editor that I have used is WriteMonkey. It has the best features of all “distraction free” writing apps you may have tried, especially among text editors. It covers your entire desktop when you are writing. It lets you customize your layout. You can have your own fonts and custom font colors. It even plays a typing sound!

Google Keep as a notetaking app

google-keep-logoGoogle Keep is the lightest notetaking app these days. Whenever you think of notetaking you think of Evernote, but Evernote can be very heavy. Besides, on your PC or laptop you don’t even have to Google Keep. You can use it in your browser window.

But, for Android and iOS there are very light Google Keep apps that you can easily install.

In Google Keep you don’t even need to name your notes. Create a new note and make a note of whatever you feel like. It is going to be there when you are writing.

You can also tag your notes so that you can find them when you need them.

Trello as a content publishing organizer

trello-logoTo be frank, I started using Trello recently, reluctantly. But once you start using it, it is quite a useful app for organizing your content writing schedule.

I’m not still sure how you would use Trello for your specific need, but this is how I use it:

  • Create a new list called Blog Titles.
  • Whenever you want to add something to the list, you “Add a card”.
  • Keep adding blogging ideas to the above list – there is also a provision to add descriptions and URLs (research data).
  • Create a new list called Blog Titles – In Process.
  • When I start writing a blog post I drag the card and drop it in the Blog Titles – In Process list. If I’m working on multiple blogging ideas, I can track on which blog posts I am working.
  • Create a new list called Blog Titles – Published.
  • When I publish a blog post (including publishing and broadcasting) I move the card to the Blog Titles – Published list.

I have created these Trello three-list combinations for various projects to track ideation, actual work in progress, and then completed work.

OneNote as a great information organizer

onenote logoAgain, I started using OneNote because it comes free with my Office 365 subscription. Before that I was using Evernote Premium. OneNote is bulkier and bit rickety compared to Evernote but Microsoft is constantly improving it.  I have seen improvements within days.

Compared to Evernote it is much more flexible and there are great ways of organizing information. There is a browser add-on that lets you clip important bits of information right from your browser.

Hemingway Editor to help you avoid writing complicated sentences

hemingway-editor-logoI have just started using Hemingway Editor. Since I’m used to writing in Microsoft Word, I feel a bit awkward. It’s also annoying when suddenly you sentence turns yellow or red. But, the more I use it, the more I realize its usefulness.

It is helping me keep my sentences shorter and simpler. This way, a single sentence can contain a single idea. I have this habit of creating long sentences.  I tend to capture multiple ideas with single sentences that unnecessarily complicates them. Unlike Grammarly, Hemingway Editor doesn’t do much proofreading. So far, I have observed it doesn’t bother with spelling or grammar mistakes.

Its primary focus is on tracking how many adverbs and adjectives you are using. It tells you whether you are using passive voice or active voice. It keeps track of sentences that are hard to read.

The only problem as of now is, it doesn’t seem to have a mobile version.

Noisli to drown the noises around you

noisli-logoAs a writer the biggest problem you may face, are the distractions around you. The sounds. You can hear the sounds around you. Some construction is going on. Kids are playing on the street. People are chatting with each other. TV is playing in the drawing room. Your neighbor has just formed a rock band.

Noisli helps you keep all these distracting sounds away so that you can concentrate on your writing. It creates white noise. It can also play soothing music. You will need a headphone or earplugs to use it. You can either install an app on your mobile phone or you can use it within your browser.

All these apps and services that I have listed above may not all be necessary for turning you into a great content writer. But, in their own ways, they help you write better.

After years of content writing for myself and my clients, what I have realized is, writing needs to be continuous. If you can’t write, your writing groove dissolves. There is no on-off switch. The legendary Indian writer Munshi Premchand was known to have this on-off switch. After his 9-to-5 job he could come home and start writing. If someone came to meet him, he would entertain the guest, and then get back to his writing. He lived in a crowded neighbourhood. He had many kids. He took care of his domestic responsibilities unlike many other writers. Despite that, he has written timeless classics.

But most of us don’t have that on-off switch. So, when the switch is on, we would like to draw greatest mileage. When an idea strikes, we want to be able to write it down immediately. When you want to access that particular bit of information, you should be able to access it no matter where we are. When we want to write, we should be able to write, whether we are sitting in front of the PC or we are fiddling with our smartphone. Technology, with all its distractions, fortunately, allows us to do that.

Looking for a content writer for SEO? 20 qualities to look for

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Are you looking for a content writer to improve your website SEO? Hiring the right content writer for your business website and blog is very crucial.

Need web content writer for SEO?

Although it is very easy to find a content writer for SEO on the Internet, in case you end up with a bad choice, you won’t just be wasting money, you will be wasting your precious time and you will also end up with lots of poor-quality content.

Before I discuss other aspects of choosing the right content writer for not just SEO but also for your overall website conversion rate, let me quickly list 20 qualities to look for before deciding.

20 qualities to look for when you are about to hire a content writer for SEO

  1. He or she should be a prolific writer.
  2. Must have excellent command over the language he or she is writing in.
  3. Your content writer should have very strong research skills.
  4. Having a strong social media presence is a definite plus.
  5. He or she should be a fast learner.
  6. Your content writer should know the intricacies of SEO.
  7. Your content writer should also understand your need for better conversion rate.
  8. He or she should understand and acknowledge the importance of quality content.
  9. Your content writer for SEO must have great proofreading skills.
  10. He or she should be aware of the concept of following writing style guides.
  11. Your content writer must be able to strike a balance between keyword optimization and high-quality content.
  12. Having his or her website is a great plus.
  13. Having his or her own blog that is regularly updated is a very big plus.
  14. He or she should have a great response time.
  15. Your content writer must be a great communicator.
  16. He or she should be able to understand your business needs.
  17. He or she should be able to write on vertically-focused topics.
  18. Your content writer must have a conversational yet impeccable writing style.
  19. He or she should have a very strong bias against plagiarism.
  20. Your content writer should be reachable through multiple modes – email, phone and instant messaging.

These qualities of an SEO content writer will ensure a steady supply of great-quality content for your website or blog for a long time.

10 tips on how to write SEO content for your website.

What is the greatest challenge businesses face, when looking for a content writer for SEO?

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Accountability is the greatest challenge businesses all over the world face when looking for a content writer for SEO, or rather, a content writer for any other business writing need.

The problem is, very few business-decision-makers, especially those people who are controlling content marketing departments in various companies, are aware of quality content. When they are looking for a content writer, their primary concern is improving search engine rankings through the so-called “optimized content”.

So, when they see that a content writer can cleverly use keywords and key phrases within the content, they think that they should hire this particular writer.

This is not a clever decision.

Read Why hire Credible Content writing services.

If you are serious about content marketing and also about organically improving your search engine rankings, you should look for a writer who is more interested in writing quality content than simply improving your search engine rankings.

Without quality content search engine rankings don’t matter. No matter how great your SEO is, unless your content converts, the writing doesn’t matter.

Consequently, they go with ANY writer. When they go with ANY writer, more often than not, they end up with an unreliable SEO writer, and again, consequently, they end up blaming the entire expertise for their own decision.

I have personally seen that writers who don’t understand content writing are not reliable. They are providing their services simply because it’s easier to provide writing services on the Internet. For them, it is not a business. Their stakes are not high. Many are doing content writing when they are between jobs or when they have got nothing better to do.

It is always better to go with a content writer or content writing service that’s a business.

So, the biggest challenges that businesses face while trying to hire a content writer for SEO are:

  1. Not having a clear idea of what quality content is.
  2. Hiring wrong content writer due to the lack of a clear idea of what quality content is.

How can a trained SEO content writer improve your search engine rankings as well as conversion rate?

trained-SEO-content-writerAn SEO content writer should be aware of the following concepts while creating content for you:

  • How to do keyword research.
  • How to optimize your content for appropriate keywords and search terms.
  • How to organize your content for search engine optimization.
  • Possibly, how to help you promote your content.

Agreed, capabilities mentioned above require greater expertise than a normal content writer can provide you, but if you can get all these expertise from a single source, it will be good for your business as well as your SEO.

Why keyword research is important before content writing?

Thorough keyword research gives you a direction and keeps you focused. It also gives you a clear idea of for whom you will be writing your content.

Suppose you are selling study tables. Will people be just searching for “study tables”? No, they may search for terms like

study table for kids
buy study table online
small study table
study table home delivery
study table with chair
wooden study table
bedside study table
folding study table
study table with cartoon characters
animal shaped study table

… and so on.

If you want people using these search terms to come to your website (assuming you are selling study tables) then you will be optimizing web pages and blog posts using these search terms.

But then, getting people using these search terms to your web pages and blog posts will only benefit you if many among them buy study tables from you.

This is where high-quality content matters.

Whatever people are searching for, if they are not happy with your content, they will go back and look for another website.

Anyway, once you have a list of keywords, you know what content you need to generate. You know what questions you need to answer. You know what things to tell people.

This is why it’s very important to have as comprehensive as possible a list of keywords before you start preparing (or your content writer) SEO content.

A trained content writer understands your need to optimize your content for your keywords as well as have relevant, engaging content that turns visitors into customers and clients.

Normally, when people are looking for a content writer for SEO, somehow, they end up neglecting the conversion part. Remember that the conversion rate of your content is as important as its ability to draw targeted traffic from search engines.

The Truth about SEO Content Writing that Google Does Not Want You to Know

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If you have a business with an online presence, one popular mantra you must have come across is that, if you want to be seen by Google on its first page then you must pump your SEO content writing muscles. Your every content writing effort should be in the direction of improving your search engine optimization, preferably, improve it in such a manner that your links appear among the top 10 listings of the first page. How true is this? Is SEO all about being on Google’s first page? These, and more questions, are what this blog post seeks to answer.

So, what’s the truth about SEO content writing that Google does not want you to know?

Pumping your website’s SEO content writing muscles is not guaranteed to bring you traffic. Not just that, being on Google’s first page by itself does not guarantee quality traffic.

Here’s a brief analogy: when you do a Google search, do you click on all the results on the first page? You probably never even bother about the second page. Someone said, the best place to hide a dead body is in Google’s second page. More than 70% Google search users, and that includes me, simply ignore the paid ads. In a nutshell, being on Google’s first page is not synonymous to more customers, which was the reason you bothered with SEO content writing in the first place.

I can hear you say what?! Where does that leave me? Stay calm and read on.

2 reasons why SEO content writing (not done properly) does not guarantee (quality) traffic

  1. You’re using too broad keywords. At least 1 million to 10 million people search for “flowers” every month. But why are they searching for flowers? Perhaps they’re looking for information on starting their own flower shop? Perhaps they want to learn how to grow flowers at home? You can never be sure! The point I’m trying to make is, such a broad keyword would likely not increase sales as you do not know the specific reason why those people are searching for flowers.
  2. You’re using too specific keyword. Yes, this is the other extreme end of the spectrum. A particular practice by those focusing on local customers or geographic ranking through their SEO content writing. It’s safer not to follow this strategy all the time. What if someone outside your locality wants an order to be delivered as a gift to someone living in your locality? Remember those times you were searching for something, but did not know exactly what you were looking for? This is also what happens to your prospective clients, so using too specific keywords could exclude lots of potential clients.

Today, it’s not about ‘get the traffic’, it’s about ‘get the targeted and relevant traffic.’- Adam Audette, Chief Knowledge Officer, RKG.

Positive SEO content writing steps to take

Is there a way out? Yes, where there is a will, there is a way, and this is especially true for SEO content writing.

  1. Spend ample time researching quality keywords. Please, resist the temptation to use your business name as a keyword. Let’s be frank, do you honestly think anyone is searching for your business name? Well, unless you are Samsung or Microsoft, it is highly unlikely. And even for Samsung and Microsoft people search for a particular electronic device or software application, not the company name.
  2. Be patient, good SEO content writing is like sowing. You first sow the seeds, regularly water them, protect plants against pests and diseases, and after lots of hard work and perseverance, you reap the harvest. Ever seen a farmer plant apples one day and harvest the next day?
  3. Model your keywords as a question. Usually, when we need information, what do we do? We “ask” Google. Why not adopt the questions model when researching keywords? Do you run a pet shop? One keyword could be: “What do I feed my cocker spaniel?” So, brainstorming on questions you think your customers might be asking, is what SEO content writing all about.
  4. They ask the questions, give them the answers. This is beyond keyword stuffing, either on your site pages or meta data. It’s simple, give your audience ANSWERS to their QUESTIONS through your SEO content writing. And give these answers CONSISTENTLY. Stop having sleepless nights trying to stay on top of your competitor’s rankings in Google, algorithms and what not. Focus your energy on how to keep your content relevant and easy to read for those who find you.

So, let’s recap. SEO content writing does not guarantee (quality) traffic. The truth about Google and SEO is to provide relevant, easy to read content for your audience…consistently.

Simply focusing on your SEO and keywords won’t help you much. You need relevant, high-quality content that engages your audience. These days, even Google’s algorithm takes into account people’s behavior when they are accessing your content. If the content is not useful, even when you have optimized your website, it begins to lose its rankings. If you hope to achieve meaningful SEO, you need quality content.

SEO Writing And How It Improves Your Search Engine Rankings

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SEO writing is one of the most influential forms of writing on the Internet. Whether it is New York Times or your neighbourhood food processing factory trying to attract customers on the Internet, everybody uses SEO writing to draw search engine traffic.

Since the late 1990s search engines have been the mainstay of most of the businesses on the web. This is because 90% traffic, and even more, still comes from search engines, mostly Google. So, naturally, every business wants to improve its search engine rankings.

This Search Engine Watch article on the click-through rate on Google says that the CTR for branded keywords is 50% for the top result position (#1 rank) – CTR is like, if 100 people see the result in front of their eyes, 50 among them click it.

For the nonbranded keywords inquiries, the first position gets a 33% CTR. The second place gets 15% CTR. The third place gets 10% CTR.

Just imagine, if the CTR for the third place is just 10%, what the CTR must be for the remaining search results on the first page, and how low it must be on the second page.

Consequently, businesses want to use SEO writing to appear on the first page at least, and after that, to appear in the top three results.

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Read 10 SEO content writing rules you cannot ignore.

In recent years the concept of SEO writing has been redefined

In the initial days of search marketing, SEO writing mainly involved selecting your keywords and then creating lots of content around those keywords, with their various combinations.

Yes, the same thing happens even now. In fact, more than 80% of the clients that approach Credible Content for SEO writing services are merely interested in getting better search results for the keywords they think should be able to grow their business. To be frank, even at Credible Content it is our constant effort to cover all possible keyword combinations and search terms to make sure that we get targeted traffic (that converts) to our website and blog.

But that’s just a tiny part of it. I have personally observed that it’s not about optimizing your content for selected keywords. There might be many keyword and keyword combinations you think are important for your business but there are zero searches for them on Google. This fact can only be known by using specialized keyword research tools.

The point that I’m trying to make is, optimizing your content through SEO writing, though, is important, more important is creating engaging content. Your content should be able to inform your prospective customers and clients and help them make the right decision.

Read 10 tips on how to write SEO content for your website.

SEO writing and quality writing are interrelated

There is a newly-emerging concept called “Search Task Accomplishment“: does your link that appears in the search results help people accomplish something? If it doesn’t, it loses its rankings. If it does, it improves its rankings.

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Suppose someone searches for the phrase “how to optimize my website?” and one of your links appears among the top three results. The person clicks the link, comes to your website or blog and after reading a couple of sentences, goes back to Google and searches again.

If the person does that Google uses it as a negative indication that the information the user was looking for wasn’t available on the link it was ranking higher for.

The user clicks another link and finds the information he or she is looking for. Google takes this as a good indication. It increases the ranking of that link and decreases the ranking of your link.

It shows that if your content doesn’t solve any purpose, even if initially it has good search engine rankings, those rankings are lost if other links have better information.

Hence, SEO writing, along with taking care of your keywords, also involves providing valuable information to your visitors. You should be able to find the solution your link promises to provide. If your website title misleads them into visiting your website you begin to lose your search engine rankings. Quality writing is very important for your search engine results.

How to use SEO writing to improve your search engine rankings

Here are a few pointers you should keep in mind if you want to improve your search engine rankings through SEO writing:

  • Do an unbiased keyword research: This is a new concept I am talking about on my website and blog repeatedly these days. You will be surprised to know, even shocked sometimes, that the keywords that you think is very important for your business, are not being used by your prospective customers and clients. Yes, zero searches for them. Make sure you are doing proper, unbiased keyword research before starting your SEO writing process.
  • Provide solutions rather than make claims in your titles: Remember the title is a very important. Your web page title or your blog post title appears as a highlighted hyperlink in search results. When people post your link often it appears as the biggest text in the update. Spend ample amount of time creating the most appealing and compelling title, preferably a title that offers a solution to a nagging problem. For example “Worried about your content quality? We can help.” Or “Suffering from very low website conversion rate? We have a solution.”
  • Creatively use your keywords in the title: Being creative can be very useful during your SEO writing process. You have to use your keywords, but you have to use them in such a manner that they should become an integral part of your SEO writing. It shouldn’t appear as if you are using them just to get better rankings. They should be a part of your conversation.
  • Focus on the quality of your content during SEO writing: When you prepare your first draft, don’t bother much about your keywords if it’s a problem. When I write content for my clients I’m so used to naturally using keywords and search terms that I can seamlessly use them during my first draft. In fact, all the ideas that come to my mind are wrapped around those keywords and search terms. But for you if this is a problem, first, just focus on the quality. Make sure that your content is compelling and it offers a solution people are looking for.
  • Strategically incorporate your keywords: When you have created your first draft, start inserting your keywords in sentences. Your keywords should appear, preferably, within the first 100 words, once. Throughout your text, you can use the exact phrase a couple of times and then use its various parts all over the text. You can also use the exact phrase within the headline tags but don’t overuse it unless there is a reason.

When I provide my SEO writing services to my clients – whether I work on the project myself or through one of my content writers – I make it clear that my primary concern is quality content. The writing should be of great value. We should be writing to serve your prospective customers and clients and not to hoodwink them into visiting your website.

Yes, keywords are important for your SEO writing, but they come later. They are important for your search engine rankings, but if you don’t have good content, they’re not going to help you.

Want to improve your search engine rankings? Looking for an SEO writing service that can help you improve your rankings and conversion rate holistically and organically. Let’s have a talk.

5 Qualities of an Effective SEO Content Writing Service

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What do you understand by an effective SEO content writing service? What should be the fundamental qualities of such a company promising to improve people’s search engine rankings?

Recently I was interacting with a client (who is into Internet marketing business) and he was complaining that neither SEO content writing service companies nor their clients truly understand the real meaning of search engine optimization. They are trapped in a vicious loop.

What’s that loop?

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Somehow, they get hold of a list of keywords that catches their fancy and then start optimizing the website based on those keywords, paying little attention to whether these keywords will get more business or not. They are happy just to see their links appearing on the first page of search results for the chosen keywords.

But this happiness is short lived, as soon it dawns upon them that their improved search engine rankings are not bringing new business. Having spent all that money and effort, they end up thinking that the concept of effective SEO does not exist.

Read 10 SEO content writing rules you cannot ignore.

We need to redefine qualities of effective SEO content writing services

Most of the mainstream web page optimization companies these days acknowledge the importance of effective content. Read 5 reasons why content writing is important for SEO.

After Panda and Penguin updates, Google shifted its focus from keyword-oriented ranking to quality-oriented ranking.

It was very easy to rank your content based on keywords. All you had to do was, publish lots of content around your chosen keywords and you were good to go. But to create lots of keyword-centric content, people ended up creating trash content, Google often terms as thin content.

Useless links would rank higher and the content that wasn’t focusing much on keywords but was of good quality, was pushed lower in the rankings. They didn’t know how to optimize your website; they just knew how to optimize your website for selected keywords. A big difference.

Even top SEO consultants of that time didn’t have a clue about conversion rate, and even if they did, they couldn’t care less.

A search engine like Google can only survive if it can find useful information for its users. This is something it competes on. It needs to ensure that there is no dearth of quality content in the search results.

This is why, these days, though, your keywords are important, more important is the quality of your content. The fundamental qualities of your content these days are an integral part of ranking algorithms in all major search engines.

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Read Give the right answers and improve your search engine rankings.

So, what are the basic 5 qualities of an effective SEO content writing service?

  1. Content optimization with right keywords and search terms.
  2. Providing answers to people’s questions and queries.
  3. Using great headlines to attract people to your website.
  4. Writing content according to well-defined personas.
  5. Updating and repurposing existing content.

When we talk of SEO content writing it is understandable that you want to improve your search engine rankings and get better results. There is no problem in that.

But your search engine rankings should translate into more business through the traffic. Your content should be able to draw the right people to your website and this means knowing the right words to target.    Let’s go through these 5 qualities of an effective SEO content writing service, one-by-one.

Content optimization with right keywords and search terms

It is the job of your SEO content writing service to know the right keywords for your business. The service should be able to find out what search terms people are using to find a business like yours, a product like yours, or a service like yours.

When you are effectively optimizing your content, it is not about getting ranked higher for your favourite keywords, it is about getting ranked higher for the keywords and search terms people are actually using.

An effective SEO content writing service ensures that proper research is carried out to find out the expressions people are using on search engines and then create content around those expressions.

Providing answers to people’s questions and queries

People these days search for questions and queries on search engines. Especially after voice search became mainstream, people started carrying out searches using conversational expressions and when we are conversing, we normally ask questions, something like “where can I find this service”, or “how much does this content writing service cost”.

Using great headlines to attract people to your website

Every copywriting expert says that if you want to learn about headlines, carefully observe how newspapers use headlines to make people buy the day’s copy of the newspaper. This is why the phrase “screaming headlines”.

The content writer from your chosen content writing service should be able to create effective headlines that successfully draw people to your website from search engines and social networking websites.

Your keywords should be used when creating headlines.

In terms of webpages and blog posts, the headline is the title. This title appears in search engine results as hyperlink. If people can see the keyword or the query they have just used in the text of the hyperlink, they are more prone to clicking it. So, make sure that while you are using the keywords for creating headlines, the headlines are compelling enough to draw people to your website.

While we are at the topic of headlines, never use headlines to mislead people. This is counter-productive. You will begin to lose your search engine rankings and worse, people will stop trusting you.

Writing content according to well-defined personas

Whom are you writing your content for? Why am I writing this blog post? Whom am I talking to?

I’m talking to people who understand content writing and content marketing and additionally, would also like to use content writing for SEO. They want to know how to do it.

They may also like to hire an SEO content writing service so this blog post educates them about what all the chosen company should be able to achieve in order to holistically improve their search engine rankings.

Similarly, when content is being written for your website or blog, it should be written for a well-defined persona.

Persona means the profile of the person accessing your content. What does that person want? Where does he or she come from? How much does he or she make? How old he or she is? Is he or she married or not?

You can create a long list of questions to define the ideal persona for your content.

Updating and repurposing your existing content

Among the major qualities of an effective SEO content writing service, this is also important. Improving your search engine rankings also means continuously updating your existing content.

Read How to repurpose old content.

Search engines continuously want to crawl fresh content. They don’t want to crawl outdated content. So, if you published a blog post or an article or a web page a year ago, perhaps it’s time to revisit it and revise it according to the current information you have.

Similarly, your SEO content writing service should also encourage you to repurpose your content.

Repurposing content means reusing it indifferent forms. Perhaps you can create a slide out of an existing blog post? What about infographic from the data that you used in one of your previous blog posts? You can also create a YouTube video using one of your articles as background. This gives you an opportunity to create fresh content out of existing content and your SEO content writing service can play a crucial part in this.

To be frank, deciding to hire an SEO content writing service is one of the most important business decisions you are going to take because the future belongs to content marketing. What content you have on your website will decide what sort of presence you will wield on the Internet in the coming months and years. Consequently, any SEO content writing service you decide to work with, must have these qualities to enable it to deliver you effective content.