What’s newsjacking and how to use it for your business
It is the age of content (there I go with the cliché) and if your business isn’t producing enough content it is probably being beaten by another business which is…
How do you define “Effective Content” for your business?
The most important attribute that makes your content effective is the purpose that it solves – what do your visitors gain through your content? Does it solve some clearly defined purpose? Can it engage your audience?
Preparing your website content for Google’s Hummingbird algorithm
Are you wondering how Google’s recent Hummingbird algorithm update is going to impact your search engine rankings? In order to compete on Google now you need to focus on the context and the actual problem-solving rather than simply creating content around your main keywords.
What type of content should you publish for an effective link building campaign?
Instead of simply focusing on link building, create quality content for your customers and clients – content that provides solid information. This sort of content that automatically gets linked to and helps you maintain an effective link building campaign.
How I handle repetitive revision requests from content writing clients
I normally don’t charge extra from my clients for multiple revisions. Whenever I undertake a new content writing assignment I let it be known to my clients that although I…