The importance of microcopy
Microcopy consists of small bits of text that appear in various screens of your mobile app or on web pages such as payments page, contact us page or subscribe page.
Sometimes you don’t get paid for your online copywriting job, big deal!
Once in a while clients don’t pay the remaining amount once I’ve delivered all the content. While trying to find the folder of a repeat client on my PC I…
Engaging your readers with interactive content
Interactive content doesn’t always have to be animation or video; even your text content can be interactive. On the Internet, especially these days, we are always in conversations, whether on…
Increase your sales and conversion rate by writing useful content
Content doesn’t just mean text full of numbers and hypothetical statements. It needs to solve a purpose, your visitors and prospects must find it useful. After all people don’t visit…
Instilling confidence and trust with your copy
This excellent post at Copyblogger talks about imaginary trolls that stop your customers and clients from doing business with you. It is a bad, bad world isn’t it? Especially so…