Instilling confidence and trust with your copy
This excellent post at Copyblogger talks about imaginary trolls that stop your customers and clients from doing business with you. It is a bad, bad world isn’t it? Especially so…
The value of your content in the context of social media
There was a time when in order to promote your content you had to focus on search engines and external links. Even today both these entities matter a lot but…
Is email marketing content different from web marketing content?
Of late I’ve been getting plenty of assignments that involve writing content for email marketing campaigns. Intermittently a few clients want to know what is the difference between writing content…
More on content and branding
A month ago I had written about how to control your branding by writing or generating customized content. As it is rightly mentioned in this blog post aptly titled how…
Does the language you use on your website or blog affect your search engine rankings?
By language here I don’t mean English or Portuguese or French; by language I mean the words and phrases that you use in order to create content for your website…