Content marketing is a great way to promote your business online but very few people actually use it the way it should be used. Encouraging thing is more and more businesses – small, medium-sized and large – are adopting content marketing as their main marketing tool. Discouraging thing is, very few businesses actually know how to carry it out.
This blog post lists 7 content marketing mistakes that you should avoid in order to reap the maximum benefit. These content marketing mistakes are:
- Working without a documented content marketing strategy
- Not having an editorial calendar
- Not being able to strike a balance between optimizing content for humans as well as search engine algorithms
- Not having a clear call to action
- Undermining the importance of using images and video to further stress upon a particular point
- Assuming content marketing means just publishing content on your own website or blog
- Not actually “marketing” your content
Visit the link to go through the points in detail.