In my previous blog post I talked about various types of content that you can use to carry out your content marketing strategy. Most of the suggestions in that blog post involve some sort of writing. Whether you write a blog post, an article, an e-book, a case study or an email campaign, writing is involved. What if you are not the writing type and your audience is not much into reading?
This blog post talks about 6 ways to build an audience without indulging in content writing.
Although for many years I have been providing content writing services since businesses these days are looking for turnkey content marketing solutions I’m also collaborating with other content producers that can help you generate non-writing content material such as
- Infographics
- Visual data representations and charts
- Videos
- Slideshows
- Podcasts
- Webinars
Another good way of generating content (that sometimes I do on my own content writing and content marketing blog) is content curation.
It is not necessary that every time you need to come up with original content (although more than 60% content on your website should be original). There is lots of interesting and great stuff being published on the Internet all the time. You can curate those links using your own blog as well as your social media timelines. A good thing about curation is that you can automate some of the publishing tasks by using the right syndication feeds.
Content marketing is all about eking out a presence for yourself and it can be anything as long as it gets the message across and people appreciate your content.