You must avoid these content marketing mistakes if you are still committing them in 2019.
You will be surprised to know the sort of mistakes businesses and entrepreneurs commit while implementing their content marketing strategy even in 2019.
This blog post lists a few content marketing mistakes people are still committing.
Main content marketing mistakes to avoid
- Not targeting the right audience
- Not having the right content strategy
- Not leveraging analytics
- Not putting the consumer first
- Using too many buzzwords
- Mixing up content marketing and SEO
Let’s quickly explore these common content marketing mistakes that even my own clients commit, or are on the verge of committing…
Content marketing mistake #1: Not targeting the right audience
The problem is, when you ask someone whom you are trying to target, the person is going to say, duh! my customers and clients.
This makes sense in the broader sense because ultimately, we all want new and sustaining customers and clients, but if you don’t know who really your customers and clients are, your content marketing strategy is going to go waste.
You need to segment your audience:
- Those who don’t know that they need you.
- Those who need you but don’t know that you exist.
- Those who need you, also know you but aren’t sure about you.
- Those who need you, know about you, want to do business with you, but just need more convincing, or maybe more education.
These are different audiences and you need to create content targeting them.
Content marketing mistake #2: Not having the right content strategy
If you’re simply publishing content thinking that it will improve your search engine rankings, you don’t really have a content marketing strategy in place. You are simply throwing mud on the wall hoping that some of it will stick.
Having the right content strategy means knowing why you are publishing particular content, whom you are targeting, and what is the intended result.
KPIs.
Content marketing mistake #3: Not leveraging analytics
Web analytics can be scary in the beginning, but they hold a wealth of information. Whether you’re using Google Analytics or an email marketing software like MailChimp, keeping a tab on your analytics can help you steer your content marketing in the right direction.
Without analytics, it is all guesswork.
Content marketing mistake #4: Not putting the consumer first
People do this because in most of the cases, they put SEO first, which turns out to be self-defeating.
If you put SEO first, neither your search engine rankings improve, nor you get more business.
Just today I was explaining to one of my clients: put people first. Write, create and publish content that is useful and relevant to your customers and you will automatically improve your search engine rankings.
Content marketing mistake #5: Using too many buzzwords
I’m not averse to the idea of using buzzwords as long as they are relevant, but don’t overdo.
It depends on your audience actually. Fashion industry has its own language. Technology has its own.
What you need to keep in mind is, if it is difficult to speak, it is difficult to understand.
Content marketing mistake #6: Mixing up content marketing and SEO
This I have touched upon in mistake #4.
Many people find content marketing attractive because they think it is going to improve their SEO.
Content marketing is not SEO, although, most of the major SEO companies and organizations have turned to content marketing because content marketing leads to better SEO.
Google has been changing its algorithm in such a manner that its entire ranking system is based on the sort of content you have and the way people react to your content. This cannot be achieved without consistent and well-directed content marketing.