The more focused your content writing is, the better can be your search engine rankings. When you write on topics that are focused on providing a solution to a single problem, you cater to a concept called “searcher task accomplishment”.
The concept is simple. When you googled something last time, what was the exact reason. Were you looking for meaning of a word or an expression? Were you searching for your favorite celebrity? Did you want to check the latest Covid stats in your area?
How satisfied were you? Did you need to visit multiple websites (repeatedly coming back to Google and clicking the next link, or modifying the search) or were you able to find all you needed to find on a particular link?
You will say that I’m stuck in a loop (in case you have been reading my recent updates), but this is exactly why these days I’m focusing more on shorter blog posts that address a particular topic, and nothing else.
Writing shorter posts makes it easier for you to focus rather than scatter your topic among multiple topics that may be related but may also be overcomplicating what you’re trying to say.
This is not to say that longer blog posts cannot be focused. For example, if you write something like “How to use content writing to improve your SEO?” I can easily write 3000 words on the topic with every point covered in detail, without digressing from the main point.
But sometimes, just short answers are needed. For example, “How to write the perfect headline for your new blog post?” – It hardly takes 200 words to explain this concept.
It hasn’t yet been established that Google specifically uses the search task accomplishment factor in its rankings, but logically things are moving towards that.
Google is a product. It is a search engine. Hence, it intends to find the best possible information for your queries. The company’s entire existence depends on its ability to find you answers you’re looking for.
Through various behavioral patterns Google can find out whether people who find your link are satisfied with the discovery or not.
This is not very difficult. Suppose someone looks for “the best content writer for my IT consulting website” on Google.
Content writing services Google listing screenshot
He finds the link. Clicks it. Immediately comes back to Google and clicks the next link.
If the person doesn’t spend much time on the first link that he found, Google assumes that on that link he didn’t find the information he was looking for, for this particular search query. Google takes note of it.
If many people use this query, click the same link and then come back to Google to carry on with the search within a few seconds, Google assumes that the link does not have the right information and hence, begins to lower its rankings.
The reverse is also true. People use the above query, find a link, click it, and spend some time on the website. They explore other web pages. They read the complete web page or blog post.
Even when they come back to Google, the search engine knows that there was some relevant information on the link and that’s why people are spending more time on it. It assumes that they are finding the information they are looking for, for the search query they have just used.
Hence, tricking people into visiting your website can be counter-productive and it can actually harm your search engine rankings.
When you are writing content, concentrate more on the searcher task accomplishment factor. Provide the right information for the right query. This way, even if you are not writing longer blog posts, you will be providing answers to people’s questions and as a result, link by link, improving your search engine rankings.