Is publishing less content better for your content marketing?with the funeral me
This Forbes update says yes. Gary Vaynerchuck, on the other hand, says you should publish as much content as you can possibly publish because ultimately, who decides the quantity?
I am often approached by clients who, although want to benefit from publishing high-quality content on their websites and blogs, don’t have much budget.
Consequently, they want to pay less for my content writing services. I politely refuse their work.
I agree with the Forbes article, and I also agree with Gary.
Mindlessly publishing content isn’t profitable, especially when you have limited budget, but you should publish as much as you can and there is no clear definition of what’s more and what’s less.
If you have a website or a business blog, you may publish 1-3-4 updates every week, or even less. For an average business website or blog, this is a good number.
But if you publish an online news magazine or newspaper, you publish 30-40 updates in a day.
So, how much content you must publish depends on your business and your capacity.
Gary in the above link says that don’t worry about the quality and keep on publishing. His logic is, unless you regularly publish, you are not going to improve your quality. Again, I agree.
But this is applicable when you are not paying. For example, he seems to be creating most of his content on his own and even if he is not creating a big part of content on his own, he must have enough money to pay good content creators.
Even for my own content writing blog, I don’t have to worry about the quality of every post. Sometimes, I just want to publish something random and I do that. This is because I’m not paying anyone. It hardly takes me 10-15 minutes to write a quick blog post, like this one.
If you’re paying for every piece of content, you need to be mindful of its quality.
Therefore, if the client has a smaller budget, I advise him or her not to go for a certain number of updates on the website and the blog. Instead, just focus on very few updates, but very good and very relevant updates.
This is what the Forbes article suggests. Instead of trying to publish every possible content idea and trying to cover every possible publishing platform, pick and choose your battles and then stick to them.
The article rightly says:
Whether you’re a small business owner who is doing the work yourself or a large brand with a dedicated marketing team, this approach on a social network can be overwhelming in resource drain without garnering much of a return.
My suggestion is like this:
- Have a target for your blog or website: Maybe 20 webpages for your main website and then 150 posts on your blog every year.
- Once your target is met and if you have more budget, then focus on other publishing platforms.
Initial thrust is definitely needed. It’s no use publishing highly remarkable blog posts on which you spend a couple of weeks on research in the very beginning unless you have a good marketing budget.
In the beginning, you can also publish less than remarkable blog posts that give you some organic exposure on search engines and then you can reduce the quantity and start focusing on quality.