More content means greater success.
All the digital marketing experts advise you to publish as much content as possible.
You cannot hope to achieve great SEO results unless you are prepared to publish content on regular basis.
Famous Digital marketing expert Neil Patel rightly says in this interview that if you don’t create enough content, your competition already is.
Audience is a huge factor in how successful you'll be.
To get a larger audience, you have to create more content.
So more content = greater potential for success
It's all a positive feedback loop ♻️
An excerpt from the Marketing School Podcast | @neilpatel pic.twitter.com/Df0r14bQXU
— Eric Siu (@ericosiu) September 17, 2020
On the Internet, it is all about building a platform for your audience.
I’m not talking about big businesses – businesses like Amazon and Google don’t need to create an audience because they have already spent years and billions of dollars creating an audience.
I’m talking about small businesses – businesses like yours and mine.
Not enough people know you.
Even if they know you, they don’t know you enough to trust you.
Even if they trust you, they don’t trust you enough to spend money on your business.
To make people trust you, you need to be in front of them, for the right reasons.
If you offer them quality content on regular basis, they begin to trust you.
Regularly publishing content also improves your search engine rankings.
When you publish quality content regularly, search engines like Google begin to like you.
When the search engines like you, they quickly crawl, index and rank your content so that your target audience can find your content.
When your target audience regularly finds your content on Google, their trust level increases.
Sure, you can also advertise but very few people trust advertisements these days.
On the other hand, if your listings appear naturally (organically) in search results, people know that your content is featuring there because Google has evaluated, and the Google algorithm thinks that your content is valuable.
All these things add up.
Yes, publishing high-quality content with greater frequency may seem daunting, but you cannot avoid it.
If you don’t preserve your audience, your competition will take it away.
Anyway, I just wanted to post the twitter link to the interview.
A short interview, but some good anecdotal advice.