Image source: Global Girl
Don’t know what’s “So what?” problem? It’s when you write something seemingly great and your reader thinks, “So what, big deal!” Alright, there are some readers who have an insatiable penchant for being critical and they will criticize you no matter what, but you can drastically decrease the number of such reactions by devoting enough thought to what you are writing/publishing.
Why do readers reject outright what you have written?
- The information you have provided is of no real use
- The same information is available on hundreds of other websites and blogs
- People have been sharing the same “secret” since 1998, or may be since 1500 BC
- You are drawing wrong visitors to your website or blog (you are not creating optimized, seo-focused content)
What sort of content creates the “now this is something really great” effect?
- Your content reaches the target audience (or vice versa)
- You pack lots of information that can be used in the real world
- You are providing valuable information that is not easily available
- You are offering easily available information with an interesting twist
Is it always about informing and educating your readers?
Not always, but most of the times. You have to make sure your content solves your readers’ problem, that it provides a solution, that it delivers what your readers want. So what about content writing for businesses and corporate websites?
The same thing applies. If you are providing online copywriting services then you must (ideally) be attracting visitors that are looking for (or may need in the future) a competent copywriter. So if you say you’re a great online copywriter it’s not going to make much of an impact because there are thousands of “great” online copywriters on the Internet; in fact these days anybody who can type starts calling himself or herself a content writer or an online copywriter. Rather, you should immediately address your visitor’s problem (that’s why it’s advised you should have targeted pages) and offer the most apt solution.
Here’s a good blog post by Chris I cam across that talks about solving the “so what?” problem while publishing your content.
I think writing the right content for the right demographic is often a difficult part of being a copywriter. I have to write for many different clients and the copywriting voice differs in style to each and everyone.
Alright, there are some readers who have an insatiable penchant for being critical and they will criticize you know matter what”
In this sentence I think in place of know it has to be “no”. It is just to make it better!
“Why do readers reject outright what you have written?”
In the above heading I believe “outright” should be “out-rightly”.
Take it easy Mamta!