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How to play the game of content marketing as a small business with big business

February 1, 2015
By Amrit Hallan
Content Marketing

When it comes to content marketing bigger businesses with deep pockets obviously have an advantage over smaller businesses that cannot spend lots of money on creating high-quality content. Since most…

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Using content marketing to woo on-the-go modern moms

February 1, 2015
By Amrit Hallan
Content Marketing

Everybody and his or her mom has a mobile phone these days. According to this Business 2 Community blog post if you are not reaching out to young and old…

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What is viral content and how to use it to get more traffic to your website

February 1, 2015
By Amrit Hallan
Content Strategy

You must have come across the phrase “this has gone viral” especially when it comes to some amusing video or an image or even a meme (remember Kim Kardashian’s break…

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How to draw maximum benefit out of social media content marketing

January 31, 2015
By Amrit Hallan
Content Marketing

A content marketing strategy without taking social media into consideration cannot hope to achieve much these days because pretty much everybody uses social media and social networking platforms like Facebook,…

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There is a parallel between Rahul Gandhi and an unsuccessful content marketing effort

January 30, 2015
By Amrit Hallan
Content Strategy

If you don’t know Rahul Gandhi, he is the scion of the Nehru-Gandhi family who is the cynosure of the English media lady journalists here in India and also, seemingly,…

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