20 Evergreen Characteristics of Quality Content
What are the characteristics of quality content? How do you define quality content in terms of conversion rate and search engine rankings?
Social content marketing strategy and the importance of verified Twitter accounts
Social content marketing doesn’t just involve continuously posting your content on social media and social networking websites. It also means getting attention from the people who are well-known and very…
Applying segmentation to content marketing
Segmentation in content marketing may be creating and publishing content that is very narrowly focused on a particular audience and on a particular topic. You can market content to a…
Should you avoid using jargons while writing content?
There are different opinions regarding whether you should use jargon while writing your content. Many suggest that you shouldn’t because they may intimidate your readers and worse, you may also…
How to play the game of content marketing as a small business with big business
When it comes to content marketing bigger businesses with deep pockets obviously have an advantage over smaller businesses that cannot spend lots of money on creating high-quality content. Since most…