Content marketing strategies to boost your conversion rate
Obviously the fundamental objective of your overarching content marketing strategy is to boost your conversion rate. But what do you do for that? How do you make sure that you…
How to find the right content writer for your business
Most businesses can do with general content writers but sometimes you need content writers that are trained in a specific field. In industry parlance they are also called subject matter…
Make customer success stories a big part of your content marketing
Customer success stories are rapidly becoming a part and parcel of content marketing on the Internet and advertising in the conventional media. When people read about your product or service,…
Know your audience before writing content and starting your content marketing campaign
As I often say on my blog and website, most of the people plunge into the depths of content marketing without knowing what they are doing, and without knowing what…
You can do good and then use it for content marketing
A few years ago I worked with a client who always used to say, “Don’t just write, do something and then write about it.” And what could be better than…