Should you create content or curate content

You can strike a perfect balance between content creation and content curation by focusing on value rather than quantity. When publishing content on your website, whether you are creating it or linking to it you need to focus on what value it is providing to your visitors.

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Why content marketing is important for your business

Content marketing for your online business is an integral part of your overall marketing effort. If you believe that the content on your website or blog is one of your primary strengths, you need to make people aware of its existence. If you’re already a known brand, this might not be a problem, but if you are in the process of creating your online presence through your content, then content marketing is unavoidable.

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What makes your content click

Your content clicks when it achieves what you want it to achieve. When you’re executing your content strategy you must have some well-defined goals laid out before you. Where do you want to begin, in what direction you want to go and eventually what you want to achieve? What audience you want to cater to? What sort of problems want to solve? How do you want to be known among your audience (visitors/customers/prospective customers)? Then you start publishing and marketing your content accordingly.

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