Online Copywriting: difference between features and benefits
Don’t sell features. Sell benefits. What does that mean? Product features are the factual attributes of a product. I won’t say that product features are not important. To some people…
Want to be a better copywriter? Know your customers/readers
Effective copywriting and content writing is always preceded by a thorough understanding of your target market – your customers, your readers. Want to be a better copywriter? Think from the…
Engaging your readers with interactive content
Interactive content doesn’t always have to be animation or video; even your text content can be interactive. On the Internet, especially these days, we are always in conversations, whether on…
SEO copywriting – what it really means
What does SEO copywriting mean? How does it improve your search engine visibility? Does it have an effect on your conversion rate? Find out.
I understand your needs and I can meet them
This statement should be the core strength of your website copy when you are trying to promote a product or a service. You need to empathize with the visitor and…