The importance of microcopy
Microcopy consists of small bits of text that appear in various screens of your mobile app or on web pages such as payments page, contact us page or subscribe page.
Torture or fun, writing is just like any passion you follow, or is it?
Is there a “tortured writer myth”? If there is I’m yet to come across, at least in a personal sense. I was just reading this blog post titled The Myth…
How does incorporating keywords increase your search engine traffic
When you use keywords just for the sake of generating traffic, it hardly works, and even if by some fluke it works, it still doesn’t work because that traffic never…
Sometimes you don’t get paid for your online copywriting job, big deal!
Once in a while clients don’t pay the remaining amount once I’ve delivered all the content. While trying to find the folder of a repeat client on my PC I…
Online Copywriting: difference between features and benefits
Don’t sell features. Sell benefits. What does that mean? Product features are the factual attributes of a product. I won’t say that product features are not important. To some people…